American Rebel Holdings, Inc. (NASDAQ:AREB) (NASDAQ:AREBW) (the "Company," "American Rebel," "we," "our" or "us"), a designer and marketer of branded safes and personal security, and self-defense products, today announced that it has entered into a securities purchase agreement with a single institutional investor to raise approximately $13.0 million through the private placement of 11,711,712 shares of common stock (or pre-funded warrants in lieu thereof), and warrants to purchase 23,423,424 shares of common stock. Each share of common stock (or pre-funded warrant in lieu thereof) is being sold together with accompanying warrants at a combined effective purchase price of $1.11. The warrants will be immediately exercisable from the date of issuance at an initial exercise price of $0.86 per share, subject to adjustments as set forth therein, and will expire five years from the date of issuance. The closing of the private placement is expected to occur on July 12, 2022, subject to the satisfaction of certain customary closing conditions set forth in the securities purchase agreement. The Company intends to use the net proceeds from the private placement primarily to fund the previously announced planned acquisition of the Champion Safe companies, as well as for general working capital and administrative purposes. EF Hutton, division of Benchmark Investments, LLC, is acting as exclusive placement agent for the offering.