Today afternoon food and beverage sector continued to break out, so far, Qianhe flavor industry, Qianwei central kitchen, Hengshun vinegar industry, Keming food, Honghui fruits and vegetables, Jinjian rice industry and other collective trading.

On the face of the news, the notice on ensuring supply and stabilizing prices in the market for daily necessities such as vegetables this winter and next spring, recently issued by the Ministry of Commerce, mentioned that "families are encouraged to store a certain amount of daily necessities according to their needs." to meet the needs of daily life and emergencies, a sentence led to all kinds of speculation and heated discussion among netizens.

However, the Economic Daily said in an article "Don't over-interpret or even misread the storage of certain necessities of life" that this sentence in the notice is mainly aimed at epidemic prevention and control, and temporary closure and control in some residential areas may cause inconvenience to life. In the long run, it is also advocating residents to improve their awareness of emergency management and increase the reserve of necessary household emergency commodities as a necessary supplement to the national emergency system.

　　Ministry of Commerce: encourage families to store certain necessities of life

Recently, the Ministry of Commerce issued a notice on how to do a good job in ensuring supply and stabilizing prices in the market for daily necessities such as vegetables this winter and next spring. The circular requires that all localities support and encourage large agricultural products circulation enterprises to establish close cooperative relations with agricultural production bases such as vegetables, grain and oil, livestock and poultry breeding, and sign long-term supply and marketing agreements.

Storage-resistant vegetables should be purchased in advance, lock in the supply of vegetables, do a good job of step-by-step rotation and supply between local dishes and guest dishes, between northern dishes and southern dishes, and between facility dishes and open-air dishes; perfect the scale and management system of local meat reserves; the northern provinces should complete the winter and spring vegetable reserve plan this year on time, and the southern provinces should establish and improve the vegetable reserve according to their own conditions. Timely release of reserves of daily necessities such as meat and vegetables to supplement market supply

Encourage families to store a certain amount of daily necessities according to their needs to meet the needs of daily life and emergencies; strengthen the construction of emergency delivery network, optimize emergency distribution centers and delivery sites, and ensure the smooth and effective delivery channels; make full use of the network advantages of large-scale chain trade enterprises to ensure the normal operation of the trade supply network in important periods and emergency situations Timely release of supply and demand and price information in the commodity market to stabilize social expectations

In the case of closed management measures for epidemic prevention and control, it is necessary to quickly publish information such as the source, address, and contact information of the guarantee and supply network to meet the purchasing needs of residents for daily necessities in case of emergencies; strengthen the post responsibility system, strictly implement the system of 24-hour duty and leadership leadership, ensure smooth communication and communication; strengthen supervision and inspection, strengthen inspection and inspection, find problems in time and take effective measures.

　　Economic Daily: don't read too much or even misread and store certain necessities of life.

In fact, netizens' close attention is understandable, but if it is excessive brain supplement and accumulate anxiety, it is totally unnecessary. The original intention of the notice is to fear that the outbreak of the epidemic will take people by surprise, and we should not be too imaginative!

In fact, this sentence in the notice is mainly aimed at epidemic prevention and control, and some communities are temporarily closed, which may cause inconvenience to life. In the long run, it is also advocating residents to improve their awareness of emergency management and increase the reserve of necessary household emergency commodities as a necessary supplement to the national emergency system.

Compared with real life, families with no reserves have become the norm because of the convenience of modern life. However, it is reasonable for us to make some preparations for the spread of the epidemic during this period of time. After all, after the closure of some residential areas, many people found that there was no rice and vegetables at home, and express delivery was not allowed, relying entirely on emergency assistance from community workers, which caused a lot of pressure on everyone. If you have a little reserve at home and it will be convenient for others and yourself for a day or two, why not do it?

　　A number of consumer leaders have announced an increase in the price of their products.

On November 1, hot pot food leader Anjing Food announced that in view of the rising costs of raw materials, labor, transportation and energy, the company decided to reduce or increase the distribution prices of some quick-frozen surimi products, quick-frozen dishes and quick-frozen rice noodle products, ranging from 3% to 10%. The new price will be implemented according to the price adjustment notice of each product from November 1, 2021.

In addition to Anjing Food, since the fourth quarter, a number of A-share listed consumer leading companies have announced product price adjustments.

On October 12, Haitian Flavor Industry announced that the ex-factory prices of some products such as soy sauce, oyster sauce and sauces will be adjusted by 3% to 7%. The new price will be implemented on October 25, 2021.

On October 22, Qianqian Food announced that it would adjust the ex-factory prices of sunflower seeds, pumpkin seeds and small but fragrant watermelon seeds, with a price increase of 8% and 18% for each category, and the price would be implemented on October 22, 2021.

On October 28, Zhongshun Jierou issued a notice of price adjustment, intending to adjust the price of Zhongshun Jierou's products from January 1, 2022, and the specific adjustment products and prices will be subject to the official documents recently served by the company in charge of the business.

On October 29, Jinhe Industry said on the interactive platform that the cost of its sweetener products had risen due to the rapid rise in the price of bulk chemical raw materials, coupled with a large increase in downstream demand, and the capacity load of its sweetener products had gradually reached full capacity. Recently, the company has raised the sales prices of food additive products such as sweeteners and spices by varying degrees according to the market situation, which will improve the company's performance to a certain extent.

　　Can rising prices lead to a stronger consumption?

Ping an Securities Analysis believes that in September 2021, China's CPI grew by 0.7% year-on-year and 10.7% by 10.7%. At the same time, the sharp rise in commodities led to a sharp rise in raw materials at the production end of the product, and there was also a price rise in the food industry.

Reviewing the history, there have been four sharp increases in PPI in China since 2006, which also led to four price increases in the food and beverage industry.

Ping an Securities reviewed the previous three price increases and found that the situation of the third round of price increases was most similar to that of this round, all of which were transmitted from PPI to CPI. By studying the performance of food and beverage companies in the previous three price increases, this paper explores the impact of upstream raw material price increases on the company's profitability, as well as the improvement of the statement end and the lag of stock price performance after the price increases, and draws the following conclusions:

1. The price increase of products generally lags behind the increase of raw material costs by 1-2 quarters.

2. The leading company will take the lead in raising the price as the price benchmark, and the rest of the competitive products will follow up the price increase within 3-6 months.

3. Enterprises with strong discourse power and strong brand power often raise prices directly, while weaker enterprises generally raise prices indirectly by pushing new products or changing packaging.

4. The effect of price increase will be reflected in about one year, which is manifested by the increase of net profit margin, because the peak of raw material price increases will shift to the trough and the enterprise profits will be thickened.

5. Enterprises with low sales expenses tend to increase their gross profit margin faster.

6. The price increase will promote the stock price to rise to a certain extent, but if the price increase effect continues, it will lead to a greater rise in the enterprise.

Official website of the Ministry of Commerce, Economic Daily, Wind