Sina Science and Technology News on the evening of June 8, Beijing time, it is reported that starting from this autumn,Apple和FacebookA decade-long war of words will open a new chapter. Because today, AppleInvaded Facebook in an unprecedented wayTerritory.
At (WWDC), the global developer conference held early this morning, Apple unveiled several new social features that will be available on iPhone and iPad at 15:00 when iOS is released this fall.
At that time, iPhone users will be able to make FaceTime video calls with Android and Windows users for the first time. Users can also use a new feature called SharePlay, which allows users to make FaceTime calls, watch streaming movies, listen to music, or share screens with contacts.
In addition, iMessage has been enhanced, and the new features will make it easier for users to share Web links, photos, Apple Music tracks and Apple News articles with their contacts.
In short, Apple is laying the groundwork for a range of social features designed to allow users to do what they normally do on Instagram and Facebook, but with more privacy. Think of it as a diluted social network without all the bloated and annoying things you see in other apps.
Obviously, these things will drive Facebook CEO Mark Zuckerberg (Mark Zuckerberg) crazy. Zuckerberg has long acknowledged that Apple is a major competitor, in large part because apps such as FaceTime and iMessage are already pre-installed on more than 1 billion iOS devices around the world.
More importantly, Facebook launched a public relations and advertising campaign against Apple late last year because a new privacy feature of iOS restricted companies such as Facebook from using user data to send targeted ads. As we all know, most of Facebook's revenue comes from advertising, and it needs targeted data to make advertising more effective.
On Monday, just ahead of Apple's Global developer Conference, Facebook CEO Zuckerberg announced that Facebook would not charge content creators until 2023. Obviously, this is not a coincidence, but an allusion to Apple's 30% revenue share.
In Zuckerberg's view, there will be two types of social sharing on the Internet in the future: private communication, such as sending messages in Facebook apps such as WhatsApp and Messenger, and public communication, such as posts on Instagram or Facebook.
The new features released by Apple on Monday allow users to do a lot of things without using Facebook. In iOS 15, you can also easily share photos, messages, and videos, so why give up your personal data when you log on to Facebook or Instagram,?
If Zuckerberg is right, there will be a lot of communication on the "privacy-conscious" Internet, then Apple has largely beaten Facebook, to that future.