Hong Kong, May 16, 2024/USA/-- On May 15, China's leading payment-based technology platform Transfer Card (09923.HK) held an investor open day event in Shenzhen, attracting several public funds, foreign long lines and investment banks. Migrate Card Founder, Chairman of the Board, CEO Liu Ying-qi, Executive Director, CFO Yao Zhijin held in-depth discussions with the above-mentioned investors, analysts, etc., regarding the business strategy and development planning of Move Card.

At the investor open day event, Liu Ying-qi introduced the current strategic layout of Move Card: “Move Card's strategic positioning is 'Pay Based, Beyond Payment' and not a pure payment company. We want to continuously create value for merchants and consumers through merchant solutions, in-store e-commerce services. The current growth trend of the company's payments business is in a positive direction, with the efficient promotion of in-store e-commerce services and merchant solutions business, the company will focus on the possibility of improving internal efficiency and product upgrades in order to better achieve 'Beyond Payment' in the business offshore and AI large models.”

At the event, the new corporate development and capital markets management team was also unveiled for the first time — Mr. Chan Han-yin, General Manager of Transfer Capital Markets, Secretary of the Board of Directors of Transfer Card, Lai Jinda, Senior Director of Transfer Capital Markets Yang Nan, etc., on the performance growth of investors' attention, business development, etc. He communicated well.

Chen Han-yin, Lai Jindda and Yang Nan have extensive experience in corporate development and capital markets. Among them, Chan Han-Yin has more than ten years of investment banking experience and has worked in the US, London, Singapore and Hong Kong offices of Deutsche Bank and Swiss Banks; Lai Chinda has been a Chartered Financial Analyst (CFA) and Hong Kong Registered Accountant (HKICPA) for more than 10 years at Pwah Wing Road (Hong Kong) Qualified; Yang Nan has over 10 years of industry experience at Ducker Carlisle Strategic & Acquisition Advisory and China Tourism Group Financial Holdings (Hong Kong) in the United States.

“Base plate” of payments business is stable, growth is positive in the long term

Looking back at the business performance report data for one-stop payment services from 2021 to 2023, GPV payments for the past three years are: $2.12 trillion, $2.23 trillion, and $2.88 trillion, respectively, and have been on a steady upward trend. This shows that the payments business, as a base for moving cards, remains stable and is growing well above the industry average. This is primarily due to the rich, efficient business expansion channels, diversified industry payment solutions, and the continued expansion of business upstream and downstream scene requirements.

In terms of channels, as of December 31, 2023, Transfer Card covers a wide range of small and medium-sized merchants in more than 300 cities, with close to 19,000 independent sales agents working together, and a solid foundation of cooperation that helps move cards to penetrate payment business into a wider submersible market, ensuring market stability.

For industry payment solutions, Move Card has partnered with nearly 5,000 industry SaaS partners to expand its industry reach into vertical areas such as catering, retail, wholesale, department stores, hospitality and tourism. In terms of expanding the business scene, in 2023, the joint collection business of moving cards in cooperation with commercial banks has made significant progress, with the number of cooperating commercial banks exceeding 150.

In terms of the overall competitive environment, one-stop payment services are at the forefront of the country. According to the China Third Party Payment Industry Research Report, published by Airy Consulting, card transfers ranked first in the median of independent third-party payment institutions according to the 2022 scan payment transaction scale.

The stable development of the payments business has enabled stable cash flow, a large number of consumers, merchants, and a well-rounded sales network. It also has strong market response and penetration capabilities, enabling them to quickly and widely cross-promote merchant account solutions to e-commerce in a cost-controlled manner Innovative businesses, such as services, also have a fundamental ability to go beyond payments.

“As a fundamental aspect of the payment business, we are very confident that the card transfer management is more concerned about how to 'go beyond payment',” said Liu Ying-qi.

Move Card “Beyond Pay” Strategy to Focus on AI Big Model and Business Offshore

Lau Ying-qi said that since 2015, mobile cards began to scale the business based on the payment business ecosystem. At present, the three business segments of one-stop payment services, merchant solutions, and in-store e-commerce services (local living services) have achieved key results.

Merchant solutions, which are structured around merchant business needs, are one of the core business segments in the “Beyond Payment” card business segment, serving more than 160 million merchants as of 2023, growing by more than 30.7% year-on-year. In addition, Shift Card entered the local living services sector in 2021, in the face of intense market competition, with GMV still reaching $43 billion in 2023, an increase of more than 30.3% year-on-year, and has become the industry's leading provider.

AT THE INVESTOR OPEN DAY EVENT, LIU YING-QI SAID THAT WITH THE CURRENT MARKET ENVIRONMENT AND TECHNOLOGICAL ADVANCEMENT, ON THE BASIS OF THE ORIGINAL BUSINESS, MOVE CARD IS DRIVING THE COMBINATION AND LANDING OF AI BIG MODEL TECHNOLOGY AND MOVING CARD BUSINESS, WHILE INCREASING THE DEVELOPMENT OF OVERSEAS BUSINESS TO ACHIEVE HIGHER EFFICIENCY AND HIGHER QUALITY BUSINESS GROWTH Long.

1.AI LARGE MODEL TECHNOLOGY TO DRIVE BUSINESS EFFICIENCY

At the event, Liu Ying-qi said that Move Card has prospectively established an AI Lab in 2017, which will focus the team on AI big model technology research to promote business development and efficiency, starting in 2023.

Inside the company, in order to improve the productivity of programmers, Move Card AI Lab completed the development of the “Move Card AI Programming Assistant” earlier this year, with features such as code generation, annotation, explanation, error correction, smart Q&A, and unit testing, which can both help programmers generate inspiration and save a lot of the writing of regular code、Check time. The code adoption rate has now been increased to 20%.

At the business level, in order to better help merchants and KOLs improve content quality and creative efficiency, Shift introduced generative AIGC products such as AI text generation tools, AI cloud clipping tools such as AI text generation tools, AI cloud clipping tools, reducing content production costs by 90% and improving content production efficiency by 70%.

In the customer service area, the mobile AI Lab technology team collected text and voice data stored by company customer service colleagues to solve problems for nearly a decade, and conducted targeted optimization training after calling large models after cleaning, increasing the smart customer service rate by 30% in half a year.

At the same time, Shift Card has launched an AI business solution for small and medium businesses, helping merchants improve business efficiency with AI tools such as illustrations, video generation, business analytics, and more. In 2023, YVerse, a metaverse mini-game developed by Shift Card, will be launched, helping merchants create metaverse spaces and develop deep private domain marketing with immersive metaverse mini-games. After the game was launched, the activity rate and user retention rate of merchants in the private domain community increased significantly.

2. Expanded growth in offshore businessImaginationspaces

Beyond technology, mobile cards have also begun to increase their investment in overseas markets in search of more growth possibilities.

According to the annual payment data published by the People's Bank, from 2018 to 2022, the average annual growth rate of the number of online merchants was 1.67%, the annual average growth rate of the number of connected appliances was 3.39%, and the domestic payment market is maturing. But from a global perspective, Liu Ying-qi believes there are still a lot of market opportunities in the payment business.

In 2021, Shift Card began to explore overseas markets, obtaining licenses from Hong Kong MSO, Singapore MPI, MSB in the United States, etc. In 2023, the cross-border payment business brand YeahPay was officially launched. It successfully signed a letter of intent for global strategic cooperation with Alipay International.

To date, Transfer Card has established a local QR code and bank card collection business in Singapore and Hong Kong, China, serving over 5,000 well-known local merchants in the catering, retail, hospitality and luxury sectors, including Nursing, TWG Tea, Pulman Hotel, Rolex and others.

International business is also one of the strategic focuses of the development of card transfer in 2024. Further develop payment and exchange, exchange and exchange business globally, enrich the company's overseas product matrix, deploy more cross-border and off-shore off-shore scenarios, and continuously deepen compliance management, focus on commercialization and promote cooperation in domestic and overseas payment business Exhibition.

At the same time as paying business out of the sea, a merchant solution that moves cards is also trying to bring a card-moving merchant solution overseas. In 2023, overseas companies with card investments have been offering merchant account SaaS services to well-known brands such as Starbucks, New York, Pizza Hut, and more.

At the end of the event, Liu Ying-qi once again emphasized to investors the company's future development goals. “We hope that in the future, Cargo will be an internationalized, ecologically based company that covers more merchant needs, and continues to create value for merchants and consumers.”