CHENGDU, April 29, 2024/PRNewswire/ -- In the 2023 “Happiest Cities in China Survey and Selection Campaign”, Chengdu once again topped the “Happiest Cities in China” list. This is the 14th year that it has ranked first. The long history and culture, magnificent natural beauty, soft national treasure pandas, a relaxed state of life, and fireworks within reach make the happiness of Chengdu very figurative. “There is a kind of happiness called Chengdu” has become a social consensus, and “Chengdu” has gradually become a lifestyle aspiration. According to the data, 135,000 people flowed into Chengdu in 2023, and this phenomenon has continued for many years. The strong population siphoning effect has also become an important driving force for the local real estate industry. Last year, the Chengdu property market sold 360,000 units throughout the year, ranking first in the country.

What kind of house can impress happy people in Chengdu? This is an issue that OCT has been working hard for.

In 2023, OCT ranked 9th in the sales area of real estate enterprises in Chengdu with a performance of 598,000 square meters, and ranked 12th in Chengdu with a sales amount of 9.45 billion yuan. Both were on the list. In the Chengdu commercial housing enterprise traffic list for the first quarter of 2024 published by Kerui Sichuan, OCT ranked third in the area list and seventh in the transaction amount list. Many of its projects performed brilliantly. Over the years, OCT has taken on the responsibility of being a “quality lifestyle creator”, using down-to-earth construction practices to continuously answer what makes a “good house” and continuously build an ideal home for Chengdu.

On March 23, Chengdu Overseas Chinese Town • Xichengli welcomed its first opening in the midst of much attention. The sales amount exceeded 300 million. In March, the number, area, and amount of online signings all ranked first in the new housing sales list in Jinniu District of Chengdu. It became the official sector responsible for traffic, leading the Chengdu property market to start a hot summer.” Behind the popularity of “Hee Seong-ri” is OCT's accurate insight to respond to market needs, high-quality products, and hard core support. Every detail of the project carefully cares for the happiness of people in Chengdu.

“Insight into demand” supports project competitiveness

Keep up with the mainstream and lead the market trend

As the “new big brother”, Chengdu is speeding ahead on the path of rapid development, and Jinniu District is also speeding up in the direction of “a gathering place for high-end talents and successful people”. The state guest sector, which is at the core of its development, is taking the lead.

OCT Xichengli is located in the core area of the State Guest Division, and is aligned with first-line standards to lead the quality of Chengdu.

In recent years, housing enterprises have been tacitly “rolling out products”. To seize customers, location, apartment type, quality, facilities, and cost performance are indispensable. This has become the industry's consensus on market trends. Under such momentum, “Hee Seong-ri” withstood the pressure.

“Whether it's general planning, apartment design, façade construction, or landscape greening, we think from the perspective of high-end cutting-edge products in Chengdu, and polish it from the perspective of first-tier cities such as Beijing, Shanghai, and Shenzhen. Many outstanding domestic designers have left their footprints here, and we hope 'Hee Seong-ri' will surpass it.” Chen Yungen, deputy party committee secretary and general manager of OCT West Company, is very confident about the project.

Focus on demand to optimize the living experience

The construction of a “good house” must not only meet the needs of several generations to enjoy the atmosphere, but also have a space to inspire young people to start a business; it must not only allow children to have fun in a good environment, but also become a warm and convenient harbor for the elderly.

Overseas Chinese Town • Xichengli is making every effort to create a place in harmony between people and nature in Chengdu. The project has a floor area ratio of 2.0. One-fifth of the land is buildings, and the remaining four-fifths are reserved for garden landscapes. The project not only adopted a north-south lighting plan, an all-horizontal hall design, a separate elevator hall, large storage, and large floor-to-ceiling windows in the living space, but also implemented an unbounded interactive garden with a “one ring, two axes and six houses”, a 900-meter circular walkway, a central garden of about 6,000 square meters, and an interplanetary themed children's park of about 2,000 square meters, which organically integrates quality of life with natural ecology.

In addition, the project fully takes into account the activity habits and social needs of people of different ages, and has created a diversified overhead clubhouse entertainment space. It can freely switch between sports and fitness modes, social gathering models, and elite business models, so that every living member can find the living space they want. Here, children can have fun and read carefully, young people can host salon meetings and active sports, and the elderly can relax, socialize and have fun, and enjoy a “warm life” to the fullest.

“Six good principles” to forge high quality product strength

As a new strategic work on the layout of the OCT in Chengdu, “Xichengli” is based on the core concept of a “quality lifestyle creator” in OCT, adhering to the six principles of a good name, good design, good garden, good club, good apartment type, and good location to create the ultimate space, provide convenient living, and further define a “good house”.

The ultimate space to switch happiness modes for your home

The project is based on Shudu culture. The name “Xicheng” is synonymous with “Xicheng,” meaning “learning,” “family success,” and “career success,” carrying all people's expectations for a beautiful life. If a good name is the first step for a project to success, then a good product is the hard power for a project to succeed.

“Hee Seong-ri” uses advanced design concepts to repeatedly polish the space and use it extremely efficiently. The project not only created an exclusive elevator hall, a spacious indoor hall, an oversized balcony, large storage space, floor-to-ceiling bedroom windows... to meet the rich and diverse space needs of the owners, but also adopted a full north-south lighting plan and a full 1T2/2T2 ladder ratio to create 13 small high-rise buildings with a spacing of over 80 meters and an oversized landscape building with over 7,000 square meters of atrium landscape resources. In addition, the façade design of the project uses the expensive “Wings of Heaven” super lines and L-shaped folding panels, making the exterior of the community show a unique modern, stylish, and classic aesthetic taste.

In terms of apartment types, the 143-square-meter apartment was fully stocked. The south-facing width reached an astonishing 16 meters. The 113-square-meter apartment can also have a south-facing width of about 12 meters, while the 129-square-meter apartment is an “all-rounder”, making it the 3 million-level “top class” in the state guest sector. The large, wide and horizontal hall plus a 1.8-meter-deep balcony has excellent visibility and sense of space. The master bedroom is equipped with a large closet space, and the 129-square-meter apartment makes careful use of every square meter of space. The actual usage area can completely surpass that of an ordinary 135-square-meter apartment, which is a real trump card for improvement.

Complete facilities, you can enjoy it when you go downstairsConvenient life

For OCT, which is good at “yinging” and “building a city,” a “home” has never been just a building itself, but a state of life where residents coexist and prosper with the community and the city. Relying on the city's scarce resources, OCT • Hee-seong-ri combines the culture and history of the government sector to recreate a “city” for a “family” in the way OCT is best at.

The times have given Chengdu a rapidly changing pace of evolution, and the state guest sector is becoming more and more scarce as the hinterland of the Golden Bull.” “Heesung-ri” can be described as integrating commerce, transportation, and nature to enjoy a convenient life. Jinzhou Road TOD (planned), the core development section of Guobin where the project is located, is surrounded by three vertical and three horizontal three-dimensional traffic networks and is close to the Jinzhou Road subway station where line 2/9 (planned) intersects, making it easy to reach the entire city; the new “influencer” Tianfu 111 shopping street intersects with large-scale businesses such as CNOOC International Shopping Park and Longhu Xichentian Street. Jinzhou Road TOD is ready for business; foreign language schools such as Jinzun Campus of Chadianzi Primary School, Qizhong Wanda School, and Chengdu High quality schools nearby, surrounded by K12 education for ages 3-18; it is an ideal starting point for children; Tianfu Surrounded by Culture and Art Park and Lianghe Forest Park, downstairs is TOD Slow Walking Park (planned), and natural life is nearby.

“Safe and caring” achieves hard core security

Project location, community facilities, and housing quality are essential elements for a “good house”, and invisible factors such as the team's project management ability and property operation ability are also receiving increasing attention from owners and have become important criteria for judging a “good house”. The OCT real estate business thoroughly implements the new “two wings and three functions” development model, using project development as the “main body”, using cultural tourism projects, commerce, hotels, property management and other businesses around real estate development as the “two wings” to focus on promoting the integrated development of the “three functions” of investment, operation, and service, which is to enhance the hard-core security capabilities of a “good house” in all aspects such as product construction, project construction, and operation services.

In terms of construction management, as one of the earliest real estate developers in China, OCT has built a number of benchmark projects in the industry, and products such as Pure Waterfront and Swan Fort have become representatives of “quality housing” in the history of real estate industry development. The OCT Xichengli project team adheres to OCT's pursuit of quality housing and quality of life, fully exploits the experience advantages, talent advantages and management advantages of established real estate developers, thinks what customers think, and uses a strict, efficient, high-quality and safe working attitude to control quality, grasp progress, and ensure accuracy, step by step to create a “model life for state guests” for Chengdu.

In terms of operation services, the OCT property supported by “Xichengli” has been on the list of “China's Top 100 Property Industry Companies” for four consecutive years. OCT Property is well aware of the needs of modern people. Using the precision engineering of central enterprises as the cornerstone, it condenses beauty into bits and pieces of service, and is committed to creating a “kind of living model called OCT”. The value of housing is reflected not only in the quality of “hardware”, but also in the “software” service of the property. The daily maintenance and warm service of the property determine whether the house can last a long time and preserve its value and increase in value in the future. On the path of quality improvement, OCT Property always insists on using ingenuity to create every space, adhering to the concept of “service creates a better life”, and meets the needs of owners for a better life with professional, efficient and excellent property services.

“Chengdu, the southwest metropolis too.” This is Su Dongpo's evaluation of Chengdu's commercial civilization during the Northern Song Dynasty, which shows the strategic position of Chengdu. On April 23, the Western Development Symposium was held in Chongqing. The conference emphasized “We must insist on promoting big development through great openness and raise the level of openness of the western region to the outside world.” As the western region is responsible for its economy and popularity, Chengdu is playing an important role in the new economic development with its unique geographical location and rich resources. Taking the express train of urban development, OCT Xichengli refined the details to the extreme, used practical actions to add a sense of happiness to life in Chengdu, and created a new model for a “good house” in OCT.