Is Honda's $11B Canada EV Deal Worth It? Rival Ford Burns Up To $65,000 On Every Electric Car It Sells
Is Honda's $11B Canada EV Deal Worth It? Rival Ford Burns Up To $65,000 On Every Electric Car It Sells
Honda Motor Co Ltd (NYSE:HMC) plans to invest $11 billion in Ontario, Canada, to establish a comprehensive electric vehicle (EV) value chain, including new assembly and battery plants.
本田汽車有限公司（紐約證券交易所代碼：HMC）計劃在加拿大安大略省投資110億美元，以建立全面的電動汽車（EV）價值鏈，包括新的裝配和電池工廠。
The initiative follows Honda's previous $4.4 billion investment in a U.S. battery plant and underscores its commitment to expanding EV production capabilities in North America.
該計劃是在本田此前對美國電池廠的44億美元投資之後採取的，並強調了其對擴大北美電動汽車生產能力的承諾。
How quickly the Tokyo-based car company can turn a profit from these two projects remains to be seen. Its rivals are burning billions on the EV front:
這家總部位於東京的汽車公司能以多快的速度從這兩個項目中獲利還有待觀察。它的競爭對手正在電動汽車方面消耗數十億美元：
- Ford Motor Co reportedly loses anywhere from $36,000 to $65,000 per EV sold.
- GM lost $1.7 billion on its EV business in 2023
- Tesla generates an average gross profit of $8,431 per car.
- Rivian sells its EVs for over $80,000 on average, but loses more than $33,000 on every EV it sells.
- 據報道，福特汽車公司每售出一輛電動汽車的損失從36,000美元到65,000美元不等。
- 2023 年，通用汽車的電動汽車業務損失了 17 億美元
- 特斯拉每輛車的平均毛利潤爲8,431美元。
- Rivian的電動汽車平均售價超過8萬美元，但每售出一輛電動汽車的損失超過33,000美元。
Money-Losing Endeavor?
努力虧錢？
Close observers of the auto sector would be wise to revisit Ford's EV segment for frame of reference.
汽車行業的密切觀察者明智的做法是重新審視福特的電動汽車細分市場，以此作爲參考框架。
Dearborn, Michigan-based Ford has yet to hit profitability in its EV segment. CFO John Lawler, who spoke on the company's first-quarter earnings call on Wednesday, promised to cut business costs.
總部位於密歇根州迪爾伯恩的福特尚未實現其電動汽車領域的盈利。首席財務官約翰·勞勒週三在公司第一季度業績電話會議上發表講話，承諾削減業務成本。
"We're going to continue to work on driving every dollar of cost out of the business in the near term," Lawler said.
勞勒說：“我們將繼續努力在短期內降低業務的每一美元成本。”
Cheap Options
便宜的期權
Revenue over the past several months plummeted faster than Ford has been able to reduce costs.
過去幾個月的收入下降速度超過了福特降低成本的速度。
"If the pricing stabilizes and we don't see these significant reductions continuing across the industry, then I think that you could probably start to see some of those cost reductions flow to the bottom line," Lawler said.
勞勒說：“如果定價穩定下來，而我們認爲整個行業的這種大幅削減不會持續下去，那麼我認爲你可能會開始看到其中一些成本削減流向利潤。”
At the onset of EV adoption, customers were willing to pay a premium for an EV. Not anymore.
在開始採用電動汽車時，客戶願意爲電動汽車支付溢價。現在不是了。
Prospective customers are now looking for cheaper options, Lawler noted. Tesla, for example, announced a round of price cuts in its U.S. market as well as its China market.
勞勒指出，潛在客戶現在正在尋找更便宜的選擇。例如，特斯拉宣佈在美國市場和中國市場進行一輪降價。
Despite Ford's hardships, Honda cites future demand growth as a catalyst for its own investments. EV sales are expected to spike in 2024, according to the latest International Energy Agency (IEA) forecast.
儘管福特遇到了困難，但本田仍將未來的需求增長列爲其自身投資的催化劑。根據國際能源署（IEA）的最新預測，電動汽車的銷量預計將在2024年激增。
What's Next For Honda
本田的下一步是什麼
Production is set to begin in 2028, targeting an annual capacity of 240,000 units.
定於2028年開始生產，目標是年產能達到24萬輛。
Honda aims to exclusively offer EVs and fuel cell-powered vehicles by 2040.
本田的目標是到2040年獨家提供電動汽車和燃料電池動力汽車。
The project is expected to create 1,000 new jobs and receive significant government assistance.
該項目預計將創造1,000個新工作崗位並獲得大量政府援助。
Now Read: China Revs Up EV Sales With Up To $1,380 Trade-In Subsidy For Old Cars
立即閱讀：中國爲舊車提供高達1380美元的以舊換新補貼，從而加快電動汽車的銷售
Image: Shutterstock
圖片：Shutterstock