New York, May 7 (Reuters) - Meta Platforms Meta.o, the Parent Company of Facebook and Instagram, Said on Tuesday It Was Expanding Its Suite of Generative AI Ads Products to Offer Tools That Can Automatically Create Variations of Images and Overlay Text Atop Them.
紐約，5 月 7 日（路透社）— Meta Platforms Meta.oFacebook和Instagram的母公司週二表示，它正在擴展其生成式人工智能廣告產品套件，以提供可以自動創建圖像變體並在其上面疊加文字的工具。
The Tool Will Launch in Test Form Without the Watermarks the Social Media Company Is Applying to All Images Generated by Its User-Facing Meta AI Assistant, Which It Has Touted as a Key Safety Feature, Executives Said at a Press Conference.
高管們在新聞發佈會上表示，該工具將以測試形式推出，不帶社交媒體公司對其面向用戶的元人工智能助手生成的所有圖像應用水印，該助手被吹捧爲一項關鍵安全功能。
John Hegeman, Meta's Head of Monetization, Said the Company Was Still Working Through How Labeling Would Work for Ads and Would Share Guidelines by the Time the Tool Rolls Out Globally, Likely Around the End of This Year.
Meta 貨幣化負責人約翰·赫格曼表示，該公司仍在研究標籤將如何應用於廣告，並將在該工具在全球推出時（可能在今年年底左右）分享指導方針。
The Announcement Comes as Meta Is Pumping Billions of Dollars Into Building and Supporting Its Generative AI Models, While Trying to Convince Advertisers They Can Get More Bang for Their Buck by Automating the Work Involved in Creative Aspects of Their Campaigns.
該公告發佈於 Meta 正在注資數十億美元 致力於構建和支持其生成式人工智能模型，同時努力說服廣告商通過自動化廣告創意方面所涉及的工作來獲得更多收益。
Fellow Digital Ads Giant Google Announced a Similar Expansion of AI Ads Tools in February. Google Said Ads Created Using Its Tools Would Be Labeled Using the Synthid Watermarking Technology Developed by Its AI Research Lab, Deepmind.
同爲數字廣告巨頭谷歌 宣佈了類似的擴展 二月份的 AI 廣告工具。谷歌表示，使用其工具製作的廣告將使用其人工智能研究實驗室Deepmind開發的Synthid水印技術進行標記。
With Meta's Image Generation Tool, Advertisers Will Be Able to Upload Images of Its Products and Generate Other Versions of Those Images, for Example by Adjusting the Products' Orientation or Showing People Using Them in Different Settings.
藉助Meta的圖像生成工具，廣告商將能夠上傳其產品的圖像並生成這些圖像的其他版本，例如通過調整產品的方向或向人們展示在不同設置中使用它們的方式。
It Is Also Expanding Its Text-Generation Offerings for Headlines and Key Selling Points, While Adding the Capability to Overlay Text Onto Generated Images Directly.
它還在擴展其針對標題和關鍵賣點的文本生成產品，同時增加了將文本直接疊加到生成的圖像上的功能。
The Company Will Add an Option in the Coming Months for Advertisers to Input Text Prompts That Can Be Used to Tailor the Image Variations, It Said.
該公司表示，該公司將在未來幾個月內增加一個選項，供廣告商輸入文本提示，該提示可用於定製圖像變體。
As With Earlier Generative AI Tools, Advertisers Running Campaigns in Regulated Industries Like Politics Will Be Barred From Using the Products.
一如既往 早期的生成式 AI 工具，在政治等受監管行業開展活動的廣告商將被禁止使用這些產品。
Advertisers Have Rushed to Embrace AI Ads Tools That Automate the Placement of Their Campaigns in Front of Different Groups of Users, but Generally Have Been More Hesitant About Newer Generative AI Tools.
廣告商急於採用人工智能廣告工具，這些工具可以自動在不同的用戶群體面前投放廣告活動，但通常對更新的生成式人工智能工具更加猶豫。
Some Brands Have Expressed Reservations About How Tech Companies Will Use Any Images They Upload to Improve the Models, Wary That Their Logos or Other Intellectual Property Could Wind up in Others' Generated Images.
一些品牌對科技公司如何使用他們上傳的任何圖像來改進模型表示保留，他們擔心他們的徽標或其他知識產權可能會出現在其他人生成的圖像中。
(Reporting by Katie Paul, Editing by Nick Zieminski)
（凱蒂·保羅報道，尼克·齊明斯基編輯）