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$Weibo (WB.US)$In the October 2022 inventory, due to a conti...

$Weibo(WB.US)$In the October 2022 inventory, due to a continuous decline in net profit to loss, the stock price has fallen 29.5% so far.
The Chinese company, which was listed in 2014, is mainly engaged in short content and advertising business. It has a single Chinese market, and the current price is 9.2.
Revenue has grown amid fluctuations in revenue over the past 5 years. It once surged 33.6% in 2021, shrank 18.7% in 2022, and an average growth rate of 1.7% in the past 4 years. Operating profit declined by 30% in 2022. Net profit shrank sharply in 2022 by 76.3% due to losses and impairment from the sale of securities, etc., to reach only 17% in 2018. There is no interest burden. Gross margin fell from 83.8% to 78.2% in the past 5 years, and return on net assets fell from 39% to 2.5%.
Revenue shrank 6.6% in the first three quarters of 2023, operating profit increased 7.2% due to drastic cost cuts, and net profit increased 5.6 times to 270 million due to getting rid of high non-core expenses in 2022. It is still the lowest point in the past 5 years except for 2022.
Currently, the price-earnings ratio is 25.3 and the price-earnings ratio is TTM 5.4. Since the trend of shrinking revenue has not changed, growth due to cost cuts is not long-term, and it still lacks long-term investment value.
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