Love Coupang...but :(

But I really think investing in coupang isn't worth from the perspective of opportunity cost and there are better companies out there that have better ROI.

- They don't pay dividends

- Their Moat isn't really strong globally only within have strong presence in Korea.

- Investment in Korea stocks does have the large market cap as US Stocks, such that price movements will be small or marginal

- From first half quarter, it only rise merely from 15++ to 17+

- E-commerce business normally have lower margins, and comsumer normally want products cheap but expect goods to be of a certain quality.

- This make E-commerce business hard to operate with low margins and need significant amount of sales to be profitable. If their YOY earnings drops significant be expected the stock price to drop too..

- Also there are Alibaba, Taobao, Tmall, JD.com Temu, Amazon, Lazada, Shoppee, Qoo10, Rakuten, 11street, Gmarket, tiktok...this would means that these companies are fighting for market share with one another...

- The probability would be not really favourable, as it's is hard to see where the company will be over a long time with so many competitions constantly taking each other market share

- Companies that expand oversea might have too pour in large capital to build up logistics, infrastructure, office, advertising, promotions, market research, geographics etc. But yet it doesn't guarantee success of the company within the geographical where there are established brands..

- They have local competition from Gmarket and 11Street. Even Gmarket and 11Street have a stronger presence overseas.

- Setting up their digitalisation and automation efforts locally had quite alot capital investment. So if they expand globally, I do think it will cost even more for global logistics and supply chains.

- From a standpoint risk management might be a business we love to buy things from but not a business to be really invested heavily on.

- It won't be too late to let it develop first and see if they have any breakthrough in their business or successful expansion oversea. Before comeback again to see if the business outlook is strong.

I think it's just a personal opinion, take it with a pinch of salt :)

I don't have any no positions here but just sharing for the benefit of those who are thinking of getting coupang equities..

What I hope is you could make some informed decisions.

Again if anyone found any information that is incorrect or you felt i was slight baised with my opinions....please do correct the information within the chats... This also ensures that at least people see both side of the coin.. :)