Besides technology, what are the best head wolves in other industries?

$ Morgan Stanley (MS)$ summarizes current high-potential stocks with strong pricing power in their sectors, which should be able to maintain or increase their prices, thereby improving profitability and market performance. They also have good market dynamics, competitive advantages and market leadership to support their pricing power and long-term growth potential.

Communications Sector $Communications Services Select Sector SPDR Fund (XLC)$

$Spotify Technology S.A. (SPOT)$: Despite a growing library of music and audio content, the company has maintained product pricing for a decade, globally and at all tiers.

$Disney(DIS)$ Disney's unique intellectual property and brands support its long-term growth in its parks and media businesses, and its investments at scale generate strong return on investment (ROIC). However, the profitability of its content assets is undervalued due to the shift to media realizations

Consumer Discretionary $Consumer Discretionary Index ETF-SPDR Consumer Discretionary (XLY)$

$Ferrari (RACE)$ : Ferrari has built a strong brand on engineering, Formula 1 DNA and exclusivity. Their pricing power is based on tight supply control and a two-year order backlog, giving them some of the strongest pricing power in the industry.

$Chewy, Inc.(CHWY)$ : This company has a history of strong pricing power as approximately 70% of its revenue comes from consumer pet products, a segment that has never experienced a deflationary pricing environment.

$lululemon athletica (LULU)$ : The company stands out among its peers as one of the few softline retailers and brands that have adopted a full-price sales model and avoided promotions and price cuts to drive sales. This consistent approach has allowed LULU to maintain strong pricing integrity and continually increase ticket prices.

$ONON: Over the past 1.5 years, the company has successfully increased the price of more than 80% of its products by 10% or more without experiencing consumer resistance. With quality partnerships, strategic exits and effective sell-through management, ONON is expected to maintain lasting pricing power.

$Darden Restaurants (DRI)$ : The company has several premium/steak brands and Olive Garden restaurants are more restrained in their pricing/perception of value for money, which gives them potential pricing power.

$Mexican Grill (CMG)$ : It has implemented an aggressive pricing strategy that has not negatively impacted customer perceptions. Nevertheless, CMG plans to avoid further price increases this year, while still maintaining good customer traffic.

Essential Consumer Goods $ Consumer Goods Index ETF-SPDR Major Consumer Goods (XLP)$

$Yizi (MDLZ)$ : The company has the strongest pricing power due to its focus on snacks and luxury categories. Strong demand and positive sales volumes were achieved despite a significant pricing increase in the first quarter (+16.2%).

$Philip Morris (PM)$ : The company has strong pricing power in the tobacco industry, benefiting from its position as an international leader in combustible cigarettes. pricing growth at PM benefited from a favorable excise tax environment.

Energy $SPDR Energy Index ETF (XLE)$

$Schlumberger (SLB)$ : SLB has a strong market position and pricing power in concentrated markets (~30-35% of revenues), as well as digital and new energy businesses, and expects to drive long-term growth and pricing strength through technology investments and strategic partnerships.

$Baker Hughes (BKR)$ : BKR has pricing power across its portfolio due to its focus on international and marine markets (70%-75% exposure), as well as favorable market structure and long-term growth opportunities in new energy and digital solutions.

Financials $Financial ETFs (XLF)$

$MSCI Inc (MSCI)$ : MSCI has an attractive business model with scalable infrastructure, sustainable revenues and a strong brand name. The index industry benefits from network effects and high switching costs, making it difficult or costly for asset managers to switch benchmarks.

Healthcare $Healthcare Class ETF-SPDR (XLV)$

$Biddy Medical (BDX)$: With low costs, high market share and a significant percentage of sales from low-priced products, the company has strong pricing power in the medical technology industry, helping to maintain pricing stability, combat an inflationary environment and defend against low-cost competitors. In addition, BDX has a non-cyclical nature, making it an attractive investment option in volatile and uncertain markets.

$Fotex Pharmaceuticals (VRTX)$ : VRTX's drugs are considered the standard of care for cystic fibrosis and enjoy exceptional pricing power due to a lack of competition from generics and innovative companies.

Industrial $Industrial ETF(XLI)$

$TransDigm(TDG)$ : This company has one of the most resilient business models in the commercial aerospace industry, with 90% of its product portfolio being proprietary and 75% being exclusively supplied, enabling it to adjust pricing and maintain or improve margins in an inflationary environment.

$Howmet Aerospace Inc.(HWM)$ : The company is a strong operator with upside potential from the continued recovery of the aerospace end market and market share gains from VSMPO-AVISMA. Aerospace-grade castings and forgings remain a bottleneck for new aircraft production, providing Howmet with pricing power and the opportunity to win market share from underperforming peers.

$Bloom Energy Corp (BE)$ : Rising utility bills, utilities' inability to meet customers' growing energy needs and its ability to reduce unit product costs provide considerable pricing power.

$Deere AG (DE)$ : The company expects pricing to taper off from peak inflation levels, but North American agricultural equipment is the most favored end market. Analysts expect pricing to remain more resilient in more challenging end-market conditions.

$WillScot Corporation (WSC)$ : This company has the strongest pricing power/storytelling in Morgan Stanley's coverage universe due to strong spot market performance and specific leverage factors. Even if spot pricing flattens, specific leverage factors should support double-digit pricing over the next 2-3 years due to longer lease terms and evidence of VAPS penetration.

$Verisk Analytics (VRSK) $Verisk (VRSK): With its vast historical database of property and casualty data, VRSK has an unmatched ability to price risk, develop policy and provide valuable analysis, building strong relationships with clients and providing solutions that enhance their overall value.

$Canadian National Railway (CNI)$ : It maintains strong pricing power within the rail industry due to its focus on capacity discipline and unique growth factors such as long-haul capacity, protected grain markets, growing international intermodal franchises and limited competition for trucks in domestic intermodal markets.

$Old Dominion Freight Line (ODFL)$ As a leading franchisee in the freight transportation industry, ODFL has benefited from positive market trends and industry consolidation. Its pricing discipline and resilience have enabled it to weather downturns and recover quickly from share losses, making it a "bellwether" and best-in-class performer in the LTL segment.

Information Technology $High Tech Index ETF-SPDR(XLK)$

$Nvidia (NVDA)$ The chipmaker is leveraging its pricing power by introducing new data center chips that sell for double the average price of previous generations of products. This has led to supply shortages reported by some customers, but spending on AI and NVDA chips remains strong, making NVDA the only long-term growth player in the computing semiconductor end market.

$Model N Inc.(MODN)$ Recognized for its superior pricing capabilities due to its 4x to 5x ROI, high switching costs and increased regulatory risk, MODN offers robust compliance management as a system of record, enabling clients to capture 4x to 5x ROI, high switching costs and increased regulatory risk.

Real Estate $Real Estate Select Sector SPDR Fund (XLRE)$

$WELLTOWER OP LLC (WELL)$ : The company achieved record pricing power on lease renewals with an 11% annual growth rate due to limited supply and strong demand from an aging population.

$Amber(PLD)$ : The company is in favorable conditions due to limited supply and strong demand. Rental growth is expected to be 10% this year, signaling a positive outlook for the company.

Utilities $Utilities Index ETF-SPDR(XLU)$

$Sunnova Energy International Inc.(NOVA)$ , $Sunrun Inc.(RUN)$ , $SunPower(SPWR)$ : All three companies are competing with local utility providers in the residential rooftop solar installation industry. Despite challenges such as rising capital costs and hardware inflationary pressures, these companies have been able to raise prices and maintain or increase their margins and customer base.