Expanding The Way Of Digital Marketing Transformation, Meta/ WIMI Seize The Opportunities

Despite setbacks in 2022, Meta still saw sales of $116.6 billion.

Recently, Alex Himel, vice president of augmented reality at Meta (META), talked about an unprecedented deal, saying that Meta wants to advertise in Metaverse. Using platforms such as Facebook and Instagram, the company plans to monetize Metaverse through advertising.

Alex Himel Expected to generate higher revenue per user by combining selling virtual goods with optional add-ons (such as cloud backup and AR advertising).

Himel is particularly bullish on advertising in Metaverse, saying: ” It’s easy to imagine how ads appear in space when you wear AR glasses, and our tracking conversion rate can be close to 100%.”

Can AR advertising be accepted in the field of view? The success of AR advertising may also depend on the type of advertising. In any case, the development of AR technology will soon make all this a reality. Meta caught the “business business” in the field, which was never seen before.

Looking back in the past decade, with the improvement of chip, 5G and other technologies, AR track once again set off a boom. AR, namely augmented reality, through multimedia, three-dimensional modeling, real-time tracking, intelligent interaction, sensing and other technologies, the computer generated text, image, 3 D model and other virtual information simulation, applied to the real world, so that the two kinds of information fusion each other, so as to realize the “enhancement” of the real world.

China Merchants Securities expects that the global AR / VR industry space will reach nearly 2 trillion yuan by 2025. IDC forecasts that the AR market will grow at a five-year CAGR of 70.3%. The Qianzhan Industry Research Institute expects that the compound growth rate of the domestic AR industry market will reach about 78% from 2022 to 2027. According to reports from several professional institutions, the AR industry is already on the eve of an outbreak.

Why did AR rise? It is inseparable from the improvement of products and experience of AR manufacturers, among which the improvement of easy usability and display ability of AR products is the core. Nowadays, with the AR industry entering the “acceleration belt”, the AR industry chain has formed a full chain ecosystem of the upper, middle and lower reaches, including hardware, software, content and application. In the past two years, China’s digital economy has developed vigorously, with breakthroughs in 5G, the Internet of Things, artificial intelligence and other technologies accelerating, driving the development of a number of AR software and hardware enterprises, and AR applications have also gradually been accepted by the consumer market.

According to the data, the first holographic AR WiMi Hologram Cloud (NASDAQ: WIMI) focuses on Metaverse, XR, advertising, cultural tourism, digital marketing and other cutting-edge industries, and its holographic cloud platform presents cutting-edge technological achievements in various aspects, as well as some emerging technologies such as AIGC and ChatGPT have been deeply explored. WiMi Hologram Cloud Adapt to the development of The Times, actively explore the era and business issues, plan the future value of new technology, new business, new model, and work with the era of AR dramatic innovation under the road of light!

It is worth noting that, different from advertisements on mobile phones, TVS and computers, AR ads are ubiquitous and can exist in the 360 space around users, which means that advertisements can be combined with games and more easily accepted by people. Even AR now provides an unprecedented opportunity for marketers to connect with their audience, a win-win situation that will lead to higher sales and customer satisfaction.

According to the data, the first holographic AR WiMi Hologram Cloud (NASDAQ: WIMI) focuses on Metaverse, XR, advertising, cultural tourism, digital marketing and other cutting-edge industries, and its holographic cloud platform presents cutting-edge technological achievements in various aspects, as well as some emerging technologies such as AIGC and ChatGPT have been deeply explored. WiMi Hologram Cloud Adapt to the development of The Times, actively explore the era and business issues, plan the future value of new technology, new business, new model, and work with the era of AR dramatic innovation under the road of light!

It is worth noting that, different from advertisements on mobile phones, TVS and computers, AR ads are ubiquitous and can exist in the 360 space around users, which means that advertisements can be combined with games and more easily accepted by people. Even AR now provides an unprecedented opportunity for marketers to connect with their audience, a win-win situation that will lead to higher sales and customer satisfaction.

Specifically, WiMi Hologram Cloud moves the offline retail experience to online, bringing immersive and interesting AR shopping effect, which can allow the upper body to experience AR virtual clothing, accessories and cosmetics. Or home AR application, consumers can view the effect of furniture display in their own home. Some brand advertising campaigns in WiMi Hologram CloudAR can bring virtual product experience to consumers. Although the purpose is advertising and marketing, the interactive experience is interesting and provides consumers with a fresh way to interact with low-threshold products.

For the future prospects of AR industry, consumers always have a certain demand for it. Frankly, WiMi Hologram CloudAR technology, including AR solutions will help advertisers gain insight into the adoption of AR ads. AR was once just a concept in science fiction movies. Now WiMi Hologram Cloud can create more business opportunities for advertisers based on AR, which will have a continuous impact on the subsequent brand marketing and product sales. With the rapid development of AR core technology, WiMi Hologram CloudAR technology will be used in office, design, engineering and other fields in addition to entertainment.

With the advent of the Metaverse era, it is increasingly expected that augmented reality (AR) technology will potentially improve the convenience of daily life and the productivity performance of the industry. The opportunity for AR advertising lies in innovation, where advertisers and manufacturers can have different forms of content from traditional advertising. More importantly, the advertising content needs to fit the characteristics of AR hardware and software itself, encourage consumers to actively experience advertising, the effect will be better than the direct output of advertising information. And this is the current digital technology in the digital marketing way on a new upgrade.