Metaverse Traction Slow Despite $13T Value

The Metaverse – while gaining impassioned movement in some industry corners – still remains an elusive topic for most.

Forrester recently revealed that only 23% of online adults in the U.S. reported familiarity with the metaverse, with no change since its report back in September of last year.

By sharp contrast, Analysys Mason shared that by 2030, Citigroup estimates a whopping $13 trillion value in metaverse-related revenue, while McKinsey estimates $5 trillion. The difference largely comes down to definition discrepancies, according to Analysys Mason Principal Analyst Martin Scott.

“It’s down to the fact that there isn’t a single clear definition of what the metaverse is yet, and because of that, what you fit into the category is up for debate,” Scott told SDxCentral.

Scott explained his working definition will change over time, but that “in its simplest form, the metaverse is the internet in 3D.”

“What’s vital from my point of view, and what makes it different from, say, Roblox, is that it isn’t a closed system,” he continued.

“By using standards, different parts of the metaverse are interconnected; they are near-infinitely scalable; content and assets are portable between different parts of the metaverse (subject to certain constraints e.g. regulation and appropriateness). Those are the things that make the metaverse uniquely different from the virtual worlds that we see and engage with today.”verse – while gaining impassioned movement in some industry corners – still remains an elusive topic for most.

Forrester recently revealed that only 23% of online adults in the U.S. reported familiarity with the metaverse, with no change since its report back in September of last year.

By sharp contrast, Analysys Mason shared that by 2030, Citigroup estimates a whopping $13 trillion value in metaverse-related revenue, while McKinsey estimates $5 trillion. The difference largely comes down to definition discrepancies, according to Analysys Mason Principal Analyst Martin Scott.“It’s down to the fact that there isn’t a single clear definition of what the metaverse is yet, and because of that, what you fit into the category is up for debate,” Scott told SDxCentral.

Scott explained his working definition will change over time, but that “in its simplest form, the metaverse is the internet in 3D.”

“What’s vital from my point of view, and what makes it different from, say, Roblox, is that it isn’t a closed system,” he continued.