AdTheorent (NASDAQ:ADTH – Get Rating) and Yalla Group (NYSE:YALA – Get Rating) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, dividends and valuation.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for AdTheorent and Yalla Group, as reported by MarketBeat.
Get AdTheorent alerts:| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AdTheorent | 0 | 0 | 7 | 0 | 3.00 |
| Yalla Group | 0 | 0 | 0 | 0 | N/A |
AdTheorent currently has a consensus price target of $8.13, suggesting a potential upside of 325.39%. Given AdTheorent's higher probable upside, equities analysts clearly believe AdTheorent is more favorable than Yalla Group.
Volatility & Risk
AdTheorent has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Yalla Group has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500.Earnings and Valuation
This table compares AdTheorent and Yalla Group's gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AdTheorent | $165.37 million | 0.99 | $26.20 million | N/A | N/A |
| Yalla Group | $273.14 million | 1.90 | $82.59 million | $0.47 | 7.49 |
Yalla Group has higher revenue and earnings than AdTheorent.
Insider and Institutional Ownership
14.4% of AdTheorent shares are held by institutional investors. Comparatively, 3.1% of Yalla Group shares are held by institutional investors. 4.2% of AdTheorent shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares AdTheorent and Yalla Group's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AdTheorent | N/A | -8.22% | -2.71% |
| Yalla Group | 28.81% | 23.66% | 21.00% |
Summary
Yalla Group beats AdTheorent on 7 of the 11 factors compared between the two stocks.
About AdTheorent
(Get Rating)
AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.
About Yalla Group
(Get Rating)
Yalla Group Limited operates a voice-centric social networking and entertainment platform under the Yalla name primarily in the Middle East and North Africa region. Its platform offers group chatting and games services; and sells virtual items, as well as provides upgrade services. The company was formerly known as FYXTech Corporation. Yalla Group Limited was founded in 2016 and is headquartered in Dubai, the United Arab Emirates.
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