Nio Onvo's Mobile App Goes Live, 1st Promo Video Reveals Glimpse of L60
Nio Onvo's Mobile App Goes Live, 1st Promo Video Reveals Glimpse of L60
Nio will officially launch the Onvo brand on May 15 at 7:30 pm Beijing Time, when the event will be streamed live in video.
蔚来将于北京时间5月15日晚上 7:30 正式推出Onvo品牌，届时该活动将以视频形式直播。
The mobile app for Nio's (NYSE: NIO) mass-market sub-brand Onvo (Ledao in China) is now available in China's Android app markets and Apple's App Store, and the first promotional video for the new brand has been released.
蔚来（纽约证券交易所代码：NIO）大众市场子品牌Onvo（中国乐道）的移动应用程序现已在中国的安卓应用市场和苹果的App Store上市，新品牌的第一个宣传视频已经发布。
The layout of the Onvo App is similar to that of the Nio App, with five main sections, including content recommendation, charging service, car purchase service, online shopping mall, and user page.
Onvo App的布局与蔚来App类似，主要分为五个部分，包括内容推荐、充电服务、购车服务、在线购物商城和用户页面。
Currently the very first item seen when opening the Onvo App is a letter from William Li, Nio's founder, chairman, and CEO, and includes a promotional video showing a glimpse of Onvo's first model, the L60.
目前，打开Onvo App时看到的第一封信是蔚来创始人、董事长兼首席执行官威廉·李的一封信，其中包括一段宣传视频，展示了Onvo的首款车型L60。
"This is Nio's 10th year of existence. In November 2014, we started Nio in order to realize our vision of 'Blue Sky Coming,'" Li writes.
“这是蔚来成立的第十年。2014年11月，我们创办了蔚来，以实现我们'蓝天来临'的愿景，” 李写道。
"From day one, we had a clear plan: start at the high-end market, build up capabilities in all aspects including technology, supply chain, manufacturing, quality, charging and battery swap network, sales, and after-sales service, and launch a mass-market oriented brand to serve a wider range of users when the time is right," Li said.
李说：“从第一天起，我们就有了明确的计划：从高端市场开始，在技术、供应链、制造、质量、充电和电池交换网络、销售和售后服务等各个方面建立能力，并推出一个以大众市场为导向的品牌，在时机成熟时为更广泛的用户提供服务。”
"In early 2021, we put that plan into action. After three years of hard work, Onvo Ledao is with you today," Li said.
“2021年初，我们将该计划付诸行动。经过三年的努力，Onvo Ledao今天与你同在，” 李说。
Onvo is derived from On Voyage, which means a pleasant journey, according to Li.
李说，Onvo源自On Voyage，这意味着愉快的旅程。
The brand is aimed at the family car market and wants to be there for every family as they continue to grow, he said.
他说，该品牌的目标是家用车市场，希望随着每个家庭的持续发展，都能为他们服务。
Nio will officially launch the Onvo brand on International Day of Families on May 15 at 7:30 pm Beijing Time, when the event will be video-streamed live, according to Li.
李说，蔚来将在北京时间5月15日晚上 7:30 的国际家庭日正式推出Onvo品牌，届时该活动将进行视频直播。
The video accompanying Li's letter emphasizes the family atmosphere and offers a glimpse of Onvo's first model, the L60.
李的信中附带的视频强调了家庭氛围，并让人们瞥见了Onvo的首款车型L60。
The Onvo brand will be launched on May 15, Nio announced on May 9 at the rollout of its 500,000th production vehicle.
蔚来汽车于5月9日在推出第50万辆量产车时宣布，Onvo品牌将于5月15日上市。
Onvo's first model, the Onvo L60, will take on the Tesla Model Y, and will primarily target the market for smart, family-centric all-electric vehicles in the RMB 250,000 ($34,600) class, Nio said at the time.
蔚来当时表示，Onvo的首款车型Onvo L60将取代特斯拉Model Y，并将主要瞄准25万元人民币（合34,600美元）级别的智能全电动汽车市场。
The Onvo brand will accelerate the arrival of Nio's one millionth vehicle, William Li, Nio's founder, chairman and CEO, said.
蔚来创始人、董事长兼首席执行官威廉·李表示，Onvo品牌将加速蔚来第100万辆汽车的上市。
The BOM (bill of materials) cost of Onvo's first model will be about 10 percent cheaper than the Tesla Model Y, Li said previously.
李此前表示，Onvo首款车型的BOM（物料清单）成本将比特斯拉Model Y便宜约10％。
($1 = RMB 7.2268)
($1 = 人民币 7.2268)
Nio sub-brand Onvo to use BYD batteries, report says
报告称，蔚来子品牌Onvo将使用比亚迪电池