Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit
Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit
Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.
距离超级碗LIX还有大约九个月的时间，尽管2024年NFL赛季尚未开始，但现在开始考虑播出NFL冠军赛的媒体公司可能产生的财务影响还为时过早。
What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.
发生了什么：媒体巨头派拉蒙环球（纳斯达克股票代码：PARA）（纳斯达克股票代码：PARAA）报告称，第一季度电视广告同比增长14％，这源于第五八届超级碗创纪录的现代收视率。
The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.
下一届超级碗将于2025年2月9日播出，福克斯公司（纳斯达克股票代码：FOX）（纳斯达克股票代码：FOXA）将拥有该比赛的版权。
Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.
根据《综艺》的一份新报道，福克斯为30秒的超级碗广告收取至少700万美元的费用。这标志着派拉蒙去年同期的650万美元至700万美元的起步价有所增加。
The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.
这家媒体公司将于5月13日举行2024年的预付活动，届时广告商可能会获得更多有关定价和套餐选择的细节。
In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.
近年来，超级碗广告的销售速度快于预期。哥伦比亚广播公司报道说，2024年11月，即大型比赛开始前几个月，其超级碗广告位已售罄。
Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.
拥有2023年超级碗（LVII）版权的福克斯报告称，其95％的广告库存是在2022年9月售出的。
Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: 'We're Looking At How We Continue'
相关链接：NFL 球迷欢欣鼓舞，超级碗后的第二天可能是假期：“我们正在研究如何继续”
Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.
为何重要：过去两届超级碗创下了收视率记录，并公布了直播观众的记录。无论价格高昂，这都应该有助于福克斯出售其超级碗广告库存。
"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.
福克斯公司广告销售总裁杰夫·柯林斯告诉《综艺》：“我们以前从未收到过如此出色的超级碗。”
Fox said in 2023 that the Super Bowl helped generate $600 million for the company.
福克斯在2023年表示，超级碗帮助该公司创造了6亿美元的收入。
Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.
与近年来拥有超级碗版权的媒体公司类似，福克斯希望从超级碗广告购买者那里获得针对福克斯体育和Tubi流媒体平台等细分市场的额外广告承诺。
The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.
对福克斯来说，好消息是，它在上次播出这场大型比赛仅两年后就恢复了超级碗，这可能有助于推动其广告和流媒体平台的发展。
The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.
坏消息是根据下一份媒体版权协议，这家媒体公司现在必须等到2029年和2033年才能恢复游戏。
Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.
超级碗此前在哥伦比亚广播公司、美国全国广播公司和福克斯之间轮流举行，增加了ABC/ESPN的报道。ABC/ESPN归沃尔特·迪斯尼公司（纽约证券交易所代码：DIS）所有，每四年在两家公司之间轮流举行。
FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.
福克斯价格走势：福克斯股票交易价格为29.47美元，而52周的交易区间为25.82美元至33.24美元。
Photo: 3D-Animation-Production-Company via Pixabay
照片：三维动画制作公司通过 Pixabay 拍摄