Remembering The Super Bowl Cannabis Ad That Never Made It Onto The Air: The Adorable 'Brock Ollie'
Remembering The Super Bowl Cannabis Ad That Never Made It Onto The Air: The Adorable 'Brock Ollie'
As Super Bowl ads get ever more creative, sophisticated and humorous, they are, for many people, the number one reason for watching the big game. Okay, this year, the cool ads will probably be reason number two after the Taylor Swift-Travis Kelce romance, which, by the way, is expected to set new Super Bowl viewing records if even half of the 280 million Swifties tune in.
随着超级碗广告变得越来越有创意、复杂和幽默，对许多人来说，它们是观看这场大型比赛的首要原因。好吧，今年，很酷的广告可能是第二原因 之后 泰勒·斯威夫特-特拉维斯·凯尔切的爱情片，顺便说一句，即使是2.8亿个 Swifties 中的一半收看，这部爱情片也有望创下新的超级碗收看纪录。
In recent years, several newcomers have gotten into the Super Bowl advertising fun, such as hard liquor and sports betting apps. The newbie to hit the TV screens in 2022 was cryptocurrency.
近年来，有几位新手进入了超级碗的广告乐趣，例如烈性酒和体育博彩应用程序。2022年登上电视屏幕的新手是加密货币。
This year, Bud Light, the beer brand under Anheuser-Busch (NYSE:BUD), is returning to Super Bowl LVIII with a 60-second ad, following a consumer boycott last year when it sparked an anti-trans backlash over its collaboration with trans activist Dylan Mulvaney.
今年，安海斯-布希（纽约证券交易所代码：BUD）旗下的啤酒品牌Bud Light将带着60秒的广告重返第五十八届超级碗，此前该品牌因与跨性别活动家迪伦·穆尔瓦尼的合作而引发了反跨性别的强烈反对，此前该品牌遭到了消费者抵制。
Meanwhile, Cannabis Companies Have Yet To Make It Onto The Field
同时，大麻公司尚未进入该领域
Alas, cannabis is still banned from showing its friendly flowers at the Super Bowl or anywhere on TV for that matter, despite being widely accepted by the U.S. mainstream. Thanks to tech billionaire Elon Musk, Twitter, now known as X, embraced cannabis advertising last March on its platform, making history in the process as the first social media site to do so.
唉，尽管大麻被美国主流广泛接受，但仍被禁止在超级碗或电视上的任何地方展示其友好花朵。多亏了科技亿万富翁埃隆·马斯克，Twitter（现名为X）去年3月在其平台上投放了大麻广告，在此过程中创造了历史，成为第一个这样做的社交媒体网站。
Popular Support Notwithstanding
尽管有大众支持
Seven in 10 Americans now think marijuana use should be legal, the highest level yet after holding steady at 68%. This is not to mention that the cannabis market is poised for explosive growth, with legal sales expected to nearly double to $50 billion by 2027.
现在，十分之七的美国人认为大麻的使用应该是合法的，这是迄今为止维持在68％之后的最高水平。更不用说大麻市场有望实现爆炸式增长，预计到2027年，合法销售额将翻一番，达到500亿美元。
That said, let us now praise one of the cleverest weed ads to be rejected by the Super Bowl.
话虽如此，现在让我们赞扬被超级碗拒绝的最聪明的大麻广告之一。
NBC-TV Comcast (NASDAQ:CMCSA) refused to air cannabis e-commerce and advertising platform Weedmaps' (NASDAQ:MAPS) heartwarming ad during the 2022 game between the Los Angeles Rams and the Cincinnati Bengals.
在2022年洛杉矶公羊队和辛辛那提孟加拉虎队的比赛中，NBC-TV康卡斯特（纳斯达克股票代码：CMCSA）拒绝播放大麻电子商务和广告平台Weedmaps（纳斯达克股票代码：MAPS）令人心动的广告。
"There's an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out," said Chris Beals, Weedmaps CEO at the time.
Weedmaps当时的首席执行官克里斯·比尔斯说：“具有讽刺意味的是，最大的广告之夜将以受监管行业的一系列消费品牌为特色，从饮料酒精到体育博彩，但合法的大麻零售商、品牌和企业却被封锁在外。”
Meet the adorable "Brock Ollie," one of the many "safe" icons for weed who says it all.
认识一下可爱的 “Brock Ollie”，他是众多 “安全” 的大麻偶像之一，他能说明一切。
"Cannabis is here to stay ... but can we just call it what it is? Can we talk about it?"
“大麻将继续存在... 但我们可以照原样称呼它吗？我们可以谈谈吗？”
Photo courtesy of Weedmaps
照片由 Weedmaps 提供