Reported Earlier, 'Uber Steps Up Efforts To Get Drivers Into Teslas' - Axios
Reported Earlier, 'Uber Steps Up Efforts To Get Drivers Into Teslas' - Axios
Uber is working with Tesla to encourage its drivers to switch to electric vehicles (EVs) as part of its broader goal to be emissions-free in the U.S. and Canada by 2030, the ride-hailing company tells Axios exclusively.
这家叫车公司专门告诉Axios，优步正在与特斯拉合作，鼓励其司机改用电动汽车（EV），这是其到2030年在美国和加拿大实现零排放的更广泛目标的一部分。
Why it matters: Uber can't force its drivers to go electric, but various incentives have helped it boost EV uptake in the last few years.
为何重要：优步不能强迫其司机使用电动汽车，但在过去的几年中，各种激励措施帮助其提高了电动汽车的普及率。
- Still, Uber needs to do more to accelerate the shift and meet its climate commitment.
- 尽管如此，优步仍需要做更多的工作来加快转变并兑现其气候承诺。
Driving the news: The new effort is happening on two fronts:
推动新闻发展：这项新举措正在两个方面展开：
- Uber has begun sharing data with Tesla about where its drivers do most of their trips, starting in New York City. That will help demonstrate where charging infrastructure is most needed.
- It's also offering drivers incentives of up to $2,000 on the purchase of a Tesla Model 3 or Model Y, and is hosting test drive events at select Tesla stores to expose drivers to the EV experience.
- 优步已开始与特斯拉共享有关其司机大部分行程地点的数据，从纽约市开始。这将有助于演示哪里最需要充电基础设施。
- 它还为购买特斯拉Model 3或Model Y的驾驶员提供高达2,000美元的激励措施，并且正在特斯拉的部分商店举办试驾活动，让驾驶员接触电动汽车的体验。
Between the lines: By sharing trip data, Uber aims to influence the buildout of the next wave of Tesla Superchargers.
字里行间：通过共享行程数据，优步旨在影响下一波特斯拉增压器的建设。
- The data will show where drivers could benefit from overnight charging access — but will be aggregated and anonymized to avoid revealing individual drivers' addresses.
- 这些数据将显示司机在哪些方面可以从隔夜充电中受益，但将进行汇总和匿名化，以避免泄露个人司机的地址。
The purchase incentives are in addition to federal tax credits of up to $7,500 for U.S. EV buyers.
除购买激励措施外，还为美国电动汽车购买者提供了高达7,500美元的联邦税收抵免。
- Uber drivers will get a referral code to purchase a new Model 3 or Model Y directly from Tesla. They must take delivery by March 31 and complete 100 trips by May 15 to qualify.
- In December — before U.S. tax credits were eliminated on some versions of the Model 3 — Uber offered a similar incentive, for up to $3,000.
- Of note: Uber drivers in Canada are also eligible for a $2,000 purchase incentive on a new Tesla.
- 优步司机将获得推荐码，可以直接从特斯拉购买新的Model 3或Model Y。他们必须在 3 月 31 日之前送货，并在 5 月 15 日之前完成 100 次行程才有资格。
- 12月，在美国取消某些版本的Model 3的税收抵免之前，优步提供了类似的激励措施，最高可达3,000美元。
- 值得注意的是：加拿大的优步司机也有资格获得2,000美元的新特斯拉购买激励。
What they're saying: "We know from listening to Uber drivers that the cost of ownership and access to convenient charging are the top two barriers preventing them from going electric, and we are excited to work with Tesla to tackle both of these issues," Andrew Macdonald, senior vice president of mobility and business operations at Uber, tells Axios via email.
他们在说什么：“通过听取优步司机的意见，我们知道拥有成本和便捷充电是阻碍他们走向电动化的两大障碍，我们很高兴能与特斯拉合作解决这两个问题，” 优步出行和业务运营高级副总裁安德鲁·麦克唐纳通过电子邮件告诉Axios。
- "Working with cities, there is much more we can do together to speed up the pace of electrification."
- “与城市合作，我们可以共同做更多的事情来加快电气化的步伐。”
The big picture: Uber has been urging drivers to go electric since September 2020 through various incentives.
总体情况：自2020年9月以来，优步一直在通过各种激励措施敦促司机使用电动汽车。
- Uber drivers get discounted EV rentals at Hertz, for example, and earn more per ride if they drive an EV.
- Rides in zero-emission vehicles accounted for 6.5% of Uber trips in the U.S. and Canada in the third quarter of 2023, per the company's latest sustainability reports.
- 例如，优步司机在赫兹租用电动汽车可享受折扣，如果他们驾驶电动汽车，则每次乘车可获得更多收入。
- 根据优步最新的可持续发展报告，2023年第三季度，在美国和加拿大，乘坐零排放车辆占优步出行量的6.5％。