From Underground To Mainstream: Journey Through Evolution Of Cannabis Brands At Benzinga Conference

Benzinga ·  09/25/2023 00:42

The cannabis industry has come a long way since its inception in the 1990s, evolving from an underground market to a legitimate and rapidly growing sector. Over the past few decades, cannabis brands have played a pivotal role in shaping the industry's image, product offerings, and consumer experience. The Birth Of Cannabis Brands (1996-2010) In the late 1990s, medical cannabis gained legal recognition in California with the passing of Proposition 215. This marked the beginning of the modern cannabis industry and the birth of some of the first cannabis brands. See Also: CPG Meets Cannabis: Insights From Industry Leaders At Bezinga's Capital

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