Haier Smart Home Boosts Local Manufacturing and Expands Global Presence With New Ecological Park in Egypt
Haier Smart Home Boosts Local Manufacturing and Expands Global Presence With New Ecological Park in Egypt
10TH OF RAMMADAN CITY, Egypt, May 2, 2024 /PRNewswire -- Haier Smart Home (600690.SS, 6690.HK, 690D) officially inaugurated the Egypt Ecological Park, marking a significant step in deepening its market presence in the Middle East and Africa and another milestone in its global expansion.
埃及斋月十日，2024年5月2日 /PRNewswire——海尔智能家居（600690.SS、6690.HK、690D）埃及生态园正式落成，这标志着在深化其在中东和非洲的市场占有率方面迈出了重要的一步，也是其全球扩张的又一个里程碑。
Spanning 200,000 square meters with a designed capacity exceeding 1.5 million units, the Egypt Eco-Park's first phase started in March with trial production of air conditioners and televisions. This month washing machines will be added, reaching a total production of more than 900,000 units per year. The second phase will include refrigerators, freezers, and other categories.
埃及生态园的第一阶段于3月开始，试产空调和电视机，占地20万平方米，设计容量超过150万套。本月将增加洗衣机，年总产量超过90万台。第二阶段将包括冰箱、冰柜和其他类别。
In a strategic move to bolster its presence in the Middle East and Africa markets, the Egypt Eco-Park stands out for its digital platform that enhances energy efficiency by monitoring and analyzing water, and electricity usage meticulously, among all elements and processes within the park.
作为加强其在中东和非洲市场的影响力的战略举措，埃及生态园以其数字平台脱颖而出，该平台通过仔细监测和分析园内所有要素和过程中的水和用电量来提高能源效率。
The Egypt Eco-Park will support the local economy by creating over 2,000 jobs. This ambitious project not only offers development opportunities to manufacturing and management talent but also generates a positive impact on the home appliance industry.
埃及生态园将通过创造2,000多个工作岗位来支持当地经济。这个雄心勃勃的项目不仅为制造和管理人才提供了发展机会，而且还对家用电器行业产生了积极影响。
In its first phase, the Egypt Eco-Park will primarily supply the Egyptian market. Haier Smart Home has defined Egypt as one of its key strategic growth markets and will continue investing in introducing new products to supply the local demand for high-quality products.
在第一阶段，埃及生态园将主要供应埃及市场。海尔智能家居已将埃及定义为其主要的战略增长市场之一，并将继续投资推出新产品，以满足当地对高质量产品的需求。
The unique lifestyle habits and appliance needs of consumers across Middle Eastern and Africa regions have fueled demand for differentiated products – driving consumer preference for Haier Smart Home products, who offers washing machines specifically designed for the region, or air conditioners that can run with power generators. As a result, the company has grown three times faster than the rest of the industry.
中东和非洲地区消费者独特的生活习惯和电器需求推动了对差异化产品的需求，推动了消费者对海尔智能家居产品的偏爱，海尔智能家居产品提供专为该地区设计的洗衣机，或者可以与发电机一起运行的空调。结果，该公司的增长速度是业内其他公司的三倍。
The Egypt Eco-Park is expected to accelerate Haier Smart Home's presence and growth in Middle East and Africa, by leveraging its world-class global supply chain to expedite market response to serve more customers and consumers in more parts of the region.
埃及生态园将利用其世界一流的全球供应链加快市场反应，为该地区更多地区的更多客户和消费者提供服务，从而加快海尔智能家居在中东和非洲的影响力和增长。
For more information about Haier Smart Home's latest news, please visit
有关海尔智能家居最新消息的更多信息，请访问
Photo -
照片-