McDonald's Ready To Launch $5 Meal Deal: Everything You Need To Know
McDonald's Ready To Launch $5 Meal Deal: Everything You Need To Know
Fast food giant McDonald's Corp. (NYSE:MCD) appears to be preparing the launch of a $5 meal deal as a value proposition to cash-squeezed customers despite its recent price increases.
快餐业巨头麦当劳公司（纽约证券交易所代码：MCD）尽管最近价格上涨，但似乎正准备推出一项5美元的膳食协议，以此作为对现金紧缩客户的价值主张。
What Happened: McDonald's shares rose on Friday following a report from Bloomberg signaling the company was eying a launch of a $5 meal deal, citing an anonymous source. The deal may include items such as the McChicken or the McDouble, fries and a soft drink.
发生了什么：彭博社援引匿名消息人士的话说，麦当劳正在考虑启动一项5美元的膳食协议，此后，麦当劳股价周五上涨。该优惠可能包括McChicken或McDouble等物品、薯条和软饮料。
A prior attempt by McDonald's to introduce the $5 deal failed earlier in the year after franchisees vetoed the promotion, according to the anonymous source. Franchise operators were reportedly concerned the deal could be unprofitable while wage hikes and store improvement costs hit locations.
匿名消息人士称，在加盟商否决了促销活动之后，麦当劳此前曾尝试推出这笔5美元的协议，但失败了。据报道，特许经营商担心这笔交易可能无利可图，而工资上涨和门店改善成本会影响各地。
McDonald's new attempt was reported to enlist help from long-standing partner Coca-Cola Co (NYSE:KO). The beverage conglomerate would provide additional funds to the marketing campaign to soften the possible blow to franchisees.
据报道，麦当劳的新尝试是寻求长期合作伙伴可口可乐公司（纽约证券交易所代码：KO）的帮助。这家饮料集团将为营销活动提供额外资金，以减轻可能对加盟商的打击。
Why It Matters: Customers of McDonald's have long associated the brand with value. However, the company is currently faced with a predicament as low-income customers struggling to afford to pay the rising prices of items at the chain.
为何重要：麦当劳的客户长期以来一直将品牌与价值联系起来。但是，该公司目前面临困境，因为低收入客户难以负担连锁店上涨的商品价格。
Menu prices of popular items at McDonald's have increased 100% since 2014, according to a study by Finance Buzz. This rapid increase outpaced not only inflation but the increases at other chains such as Chipotle Mexican Grill, Inc. (NYSE:CMG) and Starbucks Corp (NASDAQ:SBUX).
根据Finance Buzz的一项研究，自2014年以来，麦当劳热门商品的菜单价格上涨了100％。这种快速增长不仅超过了通货膨胀，还超过了其他连锁店的涨幅，例如Chipotle Mexico Grill, Inc.（纽约证券交易所代码：CMG）和星巴克公司（纳斯达克股票代码：SBUX）。
The $5 meal deal could give customers who might have avoided the chain a reason to return to the Golden Arches.
这笔5美元的餐费优惠可能会让本来可以避开这家连锁店的顾客有理由重返金拱门。
MCD Price Action: Shares of McDonald's jumped 2.6% shortly after the report and is currently trading at $273.84 at the time of publication on Friday.
MCD价格走势：报告发布后不久，麦当劳的股价上涨了2.6％，在周五发布时目前的交易价格为273.84美元。
Photo: nlinnlin via Shutterstock.
照片：nlinnlin 通过 Shutterstock 拍摄。