Those following along with Goodbaby International Holdings Limited (HKG:1086) will no doubt be intrigued by the recent purchase of shares by Jingqiu Fu, Non-Executive Director of the company, who spent a stonking HK$45m on stock at an average price of HK$0.65. That purchase boosted their holding by 79%, which makes us wonder if the move was inspired by quietly confident deeply-felt optimism.

The Last 12 Months Of Insider Transactions At Goodbaby International Holdings

Notably, that recent purchase by Jingqiu Fu is the biggest insider purchase of Goodbaby International Holdings shares that we've seen in the last year. That means that an insider was happy to buy shares at around the current price of HK$0.65. That means they have been optimistic about the company in the past, though they may have changed their mind. While we always like to see insider buying, it's less meaningful if the purchases were made at much lower prices, as the opportunity they saw may have passed. Happily, the Goodbaby International Holdings insiders decided to buy shares at close to current prices.

In the last twelve months Goodbaby International Holdings insiders were buying shares, but not selling. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of growing companies that insiders are buying.

Insider Ownership

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. We usually like to see fairly high levels of insider ownership. It appears that Goodbaby International Holdings insiders own 9.3% of the company, worth about HK$101m. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

So What Do The Goodbaby International Holdings Insider Transactions Indicate?

The recent insider purchases are heartening. And an analysis of the transactions over the last year also gives us confidence. Once you factor in the high insider ownership, it certainly seems like insiders are positive about Goodbaby International Holdings. That's what I like to see! Of course, the future is what matters most. So if you are interested in Goodbaby International Holdings, you should check out this free report on analyst forecasts for the company.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.