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U.S. Postal Service Recognizes Industry Leaders with Next Generation Campaign Awards

U.S. Postal Service Recognizes Industry Leaders with Next Generation Campaign Awards

美国邮政颁发下一代竞选大奖表彰行业领先者
PR Newswire ·  2021/09/24 17:08

WASHINGTON, Sept. 24, 2021 /PRNewswire/ -- The U.S. Postal Service recognized industry leaders and stakeholders during the National Postal Forum 2021 Virtual Event held this week. Winners of the annual USPS Next Generation Campaign Awards were presented Tuesday, Sept. 21.

华盛顿,9月2021年2月24日/美通社/--在本周举行的2021年全国邮政论坛虚拟活动中,美国邮政服务表彰了行业领导者和利益相关者。一年一度的USPS下一代竞选大奖的获奖者于9月9日星期二颁发。21.

The Next Generation awards recognize innovative and effective business-to-consumer and business-to-business mail that increases engagement. Recipients of the awards showcased creative campaigns to drive open and response rates. Finalists in the Grand Champion and Innovative B2B Campaign categories had the opportunity to speak about their campaigns during the event.

下一代大奖表彰提高参与度的创新和有效的企业对消费者和企业对企业邮件。获奖者展示了创造性的活动,以提高开放率和响应率。总冠军和创新B2B活动类别的决赛选手有机会在活动期间讲述他们的活动。

Frintz, a company that prints digital photos from a phone app, was recognized with the Grand Champion Award for introducing a powerful new advertising option. Frintz used a patented process to print and mail high quality photos for free to consumers, along with targeted advertisements.

Frintz是一家通过手机应用程序打印数码照片的公司,该公司因引入了一种强大的新广告选项而获得大冠军奖(Grand Champion Award)。Frintz使用了一种专利工艺,免费打印和邮寄高质量的照片给消费者,并带有针对性的广告。

Gunderson Direct, a direct mail marketing agency, received the Innovative B2B Campaign Award. Its "GunderSmile Happier Holidays Gift Package" was designed to spread positivity, health and happiness. The package contained face masks and leveraged the power of smart speakers by enabling recipients to use a voice command to invoke a seasonal greeting. 

Gunderson Direct,一家直邮营销机构,获得了创新B2B活动奖。它的“GunderSmiler Happier假日礼包”旨在传播积极、健康和幸福。该套餐包含口罩,并利用智能扬声器的力量,使收件人能够使用语音命令调用季节性问候。

Submissions for this year's awards showcased a multitude of engagement elements and their combinations, such as physical interactivity, multisensory experiences with scents and textures, colorful envelopes, uniquely shaped mail pieces, personalized messages, and keepsakes.

今年奖项的参赛作品展示了大量的参与元素及其组合,如身体互动、气味和质地的多感官体验、五颜六色的信封、形状独特的邮件、个性化信息和纪念品。

The 2021 winners, finalists and honorable mentions are on display on the contest website, usps.com/nextgenaward/. A new version of the contest will be announced later this fall and updates will be provided on the contest website.

2021年的获奖者、决赛选手和荣誉奖在大赛网站usps.com/nextgenwards/上展示。大赛的新版本将在今年秋天晚些时候公布,并将在大赛网站上提供更新。

The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

邮政服务通常不会收到任何运营费用的税款,并依赖邮资、产品和服务的销售来为其运营提供资金。

Please Note: For U.S. Postal Service media resources, including broadcast-quality video and audio and photo stills, visit the USPS Newsroom. Follow us on Twitter, Instagram, Pinterest and LinkedIn. Subscribe to the USPS YouTube channel, like us on Facebook and enjoy our Postal Posts blog. For more information about the Postal Service, visit usps.com and facts.usps.com.

请注意:有关美国邮政服务的媒体资源,包括广播质量的视频、音频和照片,请访问USPS新闻编辑室。关注我们的推特,Instagram, Pinterest和LinkedIn。订阅USPS YouTube频道, 在Facebook上为我们点赞,享受我们的邮政博客。有关邮政服务的更多信息,请访问usps.com和facts.usps.com。

Contact: Sara Martin
(C) 202-603-6675
sara.a.martin@usps.gov 
usps.com/news

联系人:萨拉·马丁(Sara Martin)(C) 202-603-6675邮箱:sara.martin@usps.govUsps.com/news

SOURCE U.S. Postal Service

来源:美国邮政服务

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