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Facebook reports earnings on Wednesday. What To Know?

Facebook reports earnings on Wednesday. What To Know?

Facebook将于周三公布财报。要知道什么?
Dow Jones Newswires ·  2021/07/28 03:46

Max A. Cherney

马克斯·A·切尔尼

Don't necessarily assume that Facebook will post less-than-stellar earnings on Wednesday just because of all that's swirling around it right now -- from antitrust and misinformation allegations leveled by Washington to the implications of Apple's new limits on ad tracking.

不要仅仅因为眼下围绕着Facebook的种种因素--从华盛顿提出的反垄断和虚假信息指控,到苹果对广告跟踪的新限制的影响--就认为Facebook周三的收益不会那么出色。

Wall Street certainly doesn't think that's the case, at least for the second quarter.

华尔街当然认为情况并非如此,至少在第二季度是这样。

$Facebook Inc(FB.US)$ is expected to report a profit of $8.8 billion, or $3.52 a share -- roughly 70% growth. And the consensus estimate for revenue is a nearly 50% increase, to $27.9 billion. Even Facebook's monthly active user base is expected to grow 7.3% to 2.9 billion.

$Facebook(FB.US)$预计该公司将实现利润88亿美元,合每股3.52美元,增幅约为70%。而对营收的普遍预期是增长近50%,达到279亿美元。即使是Facebook的月度活跃用户基数预计也将增长7.3%,达到29亿。

Now, it's not that the threats don't matter -- they will at some point -- but they simply don't matter right now. Even a very real one here and now -- Apple's app tracking transparency initiative, which went into effect in April and would force users to opt in to Facebook tracking outside of that app -- doesn't appear to have caused nearly as much damage to revenue as it could have.

现在,并不是说威胁不重要--它们在某个时候会变得不重要--但它们现在就是不重要。即便是此时此地的一个非常现实的问题--苹果的应用程序跟踪透明度计划--似乎也没有对营收造成应有的严重损害。该计划于今年4月生效,将迫使用户在该应用程序之外选择使用Facebook的跟踪服务。

The Street's strong estimates, powerful results from social media rivals $Snap Inc(SNAP.US)$ and $Twitter Inc(TWTR.US)$ last week, and last year's weak quarter for digital advertisers because of Covid-19 spending pullbacks -- all are fueling investor expectations. According to analysts, they're looking for a substantial beat, and bullish guidance for the third quarter.

华尔街的强劲估计,社交媒体竞争对手的强劲业绩$Snap(SNAP.US)$$Twitter Inc.(TWTR.US)$上周,以及去年由于新冠肺炎支出减少导致数字广告商表现疲软的季度,所有这些都加剧了投资者的预期。根据分析师的说法,他们希望第三季度出现实质性的节拍和看涨指引。

For Evercore ISI analyst Mark Mahaney, Apple's tracking shift isn't the story. He's going to be looking closely at Facebook's monthly user count and how it stands up to last year -- mid-lockdown when people didn't have much else to do. Mahaney expects user growth to slow down.

对于Evercore ISI分析师马克·马哈尼来说,苹果的跟踪转变不是故事的关键。他将密切关注Facebook的月度用户数量,以及它是如何经受住去年的--在人们没有其他事情可做的情况下处于停摆状态的。马哈尼预计用户增长将放缓。

BofA Securities analyst Justin Post agrees about Apple. Early data that his team has reviewed suggests the new policy won't have much impact in the second quarter. Post thinks investors should watch for commentary about the impact of the tracking changes in the second half of the year; his team is predicting the new policy could bring down third-quarter revenue by a mid-single digit.

美国银行证券分析师贾斯汀·波斯特对苹果的看法表示赞同。他的团队审查的早期数据表明,新政策在第二季度不会产生太大影响。波斯特认为,投资者应该关注下半年跟踪变化的影响的评论;他的团队预测,新政策可能会使第三季度的收入下降中位数到个位数。

Advertising aside, it never hurts to pay a bit of attention to Facebook's virtual reality efforts. Chief executive Mark Zuckerberg has stressed how important the company's VR and augmented reality business might become, and has staked billions on that claim. Second-quarter revenue, which includes the Quest 2 VR gadget, is expected to be $690.5 million.

撇开广告不谈,稍微关注一下Facebook的虚拟现实技术也不会有什么坏处。首席执行官马克·扎克伯格强调了该公司的虚拟现实和增强现实业务可能会变得多么重要,并在这一主张上投入了数十亿美元。包括Quest 2 VR设备在内的第二季度营收预计为6.905亿美元。

Of the 58 analysts who cover Facebook, 48 give shares a Buy rating. Seven rate the stock Hold, and three have a Sell rating. The average target price is $392.91, which implies an upside of 7.3%. The stock ended Tuesday's regular session at $367.81.

在追踪Facebook的58名分析师中,有48名给予股票买入评级。七个人对该股持有评级,三个人的评级为卖出。平均目标价为392.91美元,这意味着上涨7.3%。在周二的例会上,该股收于367.81美元。

Shares have advanced 34% this year; the S&P 500 index has advanced 18%.

股价今年上涨了34%;标准普尔500指数上涨了18%。

Write to Max A. Cherney at max.cherney@barrons.com

写信给Max A.Cherney,电子邮件:Max.Cherney@Barrons.com

(END) Dow Jones Newswires

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July 27, 2021 18:14 ET (22:14 GMT)

2021年7月27日东部时间18:14(格林尼治标准时间22:14)

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