Facebook to pay content creators $1B through 2022
Facebook to pay content creators $1B through 2022
$Facebook Inc(FB.US)$ said on Wednesday it will spend $1 billion on social media creators by the end of 2022.
$Facebook(FB.US)$周三表示，到2022年底，它将在社交媒体创建者身上花费10亿美元。
What Happened
怎么了
The investments will include funds to produce content besides payouts and awards for creators who pass a certain milestone and will also be applicable for users on Instagram.
这些投资将包括制作内容的资金，除了支付和奖励超过一定里程碑的创作者，也将适用于Instagram上的用户。
Facebook will launch The Reels Summer bonus on Instagram, a program that will pay creators for creating great Reels content on the photo-based app.
Facebook将在Instagram上推出Reels Summer奖金，该计划将向在这款基于照片的应用程序上创建伟大Reels内容的创作者支付报酬。
Why It Matters
为什么这很重要
The Menlo Park, California-based giant is facing intense competition, especially from the China-based TikTok, the first non-Facebook social media app to have surpassed the 3 billion downloads milestone globally, as per SensorTower.
这家总部位于加利福尼亚州门洛帕克的巨头正面临着激烈的竞争，尤其是来自中国TikTok的竞争。根据SensorTower的数据，TikTok是第一款全球下载量超过30亿次的非Facebook社交媒体应用。
Facebook, which also owns WhatsApp, had earlier this year in an earnings call told investors $Apple Inc(AAPL.US)$ is turning out to be one of the biggest competitors.
同样拥有WhatsApp的Facebook在今年早些时候的财报电话会议上告诉投资者$苹果(苹果美国)$成为了最大的竞争对手之一。
Besides TikTok, $Alphabet Inc-CL C(GOOG.US)$$Alphabet Inc-CL A(GOOGL.US)$ YouTube and Apple, Facebook is seeing intense competition from $Snap Inc(SNAP.US)$-owned Snap, $Twitter Inc(TWTR.US)$, $Microsoft Corp(MSFT.US)$-owned LinkedIn and now audio-based startup Clubhouse.
除了TikTok，$Alphabet-CL C(谷歌)$$Alphabet-CL A(谷歌)$YouTube和Apple，Facebook面临着来自$Snap(SNAP.US)$拥有Snap，$Twitter Inc.(TWTR.US)$, $微软(微软美国)$由LinkedIn所有，现在是基于音频的初创公司Club house。
Earlier this month, Instagram's Adam Mosseri had in a Twitter post said it is trying out a host of new features, suggesting that the big changes were in response to TikTok's burgeoning popularity and YouTube's spread'
本月早些时候，Instagram的亚当·莫塞里在推特上发帖称，该公司正在尝试一系列新功能，这表明这些重大变化是为了应对TikTok的迅速流行和YouTube的传播。
Price Action: Facebook shares closed 1.27% lower at $347.63 on Wednesday.
价格行动：脸书股价周三收低1.27%至347.63美元。