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The "Toyota Land Cruiser Get Back Challenge" Spotlights Adventure and Discovery

The "Toyota Land Cruiser Get Back Challenge" Spotlights Adventure and Discovery

“豐田陸地巡洋艦回歸挑戰賽” 聚焦冒險與探索
PR Newswire ·  05/22 11:00

PLANO, Texas, May 22, 2024 /PRNewswire/ -- There's a saying that if you want to go into the wild, any truck can take you. If you want to get back, take a Land Cruiser. Toyota put that to the test with its new Land Cruiser marketing campaign featuring award-winning actor Hilary Swank and actor/comedian Jimmy O. Yang. Hilary and Jimmy go through a series of challenges, each with a Land Cruiser to see if they can "get back."

得克薩斯州普萊諾,2024年5月22日 /PRNewswire/ — 有句話說,如果你想去野外,任何卡車都可以帶你去。如果你想回去,那就坐一輛陸地巡洋艦。豐田通過其新的陸地巡洋艦營銷活動對此進行了考驗,該活動由屢獲殊榮的演員希拉里·斯旺克和演員/喜劇演員Jimmy O.Yang主持。希拉里和吉米經歷了一系列挑戰,每個人都有一輛陸地巡洋艦,看看他們能否 “回來”。

Experience the full interactive Multichannel News Release here:

在此處體驗完整的交互式多渠道新聞稿:

Award-winning actor Hilary Swank and actor/comedian Jimmy O. Yang go through a series of challenges, each with a Toyota Land Cruiser to see if they can "get back."
獲獎演員希拉里·斯旺克和演員/喜劇演員吉米·楊經歷了一系列挑戰,每個人都有一輛豐田陸地巡洋艦,看看他們能否 “回來”。
Team Hilary and Team Jimmy each take a unique path to get back to civilization with various obstacles and terrain along the way in the "Toyota Land Cruiser Get Back Challenge."
在 “豐田陸地巡洋艦回歸挑戰賽” 中,希拉里隊和吉米隊各走了一條獨特的道路,沿途有各種障礙物和地形,重返文明。

The anchor of the campaign is a three-minute short film presenting the "Land Cruiser Get Back Challenge." It begins in dramatic fashion with helicopters dropping the Land Cruisers onto a snowy embankment, with Hilary (and her friend Deon Taylor) and Jimmy (joined by his father Richard Ouyang) removing their blindfolds to see the trucks ready for action.

該活動的主播是一部三分鐘的短片,介紹了 “陸地巡洋艦回歸挑戰賽”。故事以戲劇性的方式開始,直升機將陸地巡洋艦丟到白雪皚皚的路堤上,希拉里(和她的朋友迪恩·泰勒)和吉米(還有他的父親理查德·歐陽加入)摘下眼罩,看着卡車準備行動。

Each team takes a unique path to get back to civilization with various obstacles and terrain along the way. They are provided a satellite phone as a last resort if they are lost or stuck. But if they use it, the adventure is over. Team Jimmy takes on the mountains while Team Hilary traverses through the high desert.

每支隊伍都走一條獨特的道路來重返文明,沿途有各種障礙和地形。如果他們丟失或卡住,作爲最後的手段,他們會得到一部衛星電話。但是,如果他們使用它,冒險就結束了。吉米隊征服群山,而希拉里隊則穿越高地沙漠。

"I love the outdoors and I love trucks," said Actor Hilary Swank. "So driving the new Toyota Land Cruiser in the Land Cruiser Get Back Challenge was a blast! I ended up on a really rocky and muddy course during the Challenge and the Land Cruiser adapted over everything incredibly well."

演員希拉里·斯旺克說:“我喜歡戶外活動,也喜歡卡車。”“因此,在 Land Cruiser Get Back Challenge 中駕駛新款豐田陸地巡洋艦真是太棒了!在挑戰賽中,我最終進入了一個非常崎嶇和泥濘的賽道,而陸地巡洋艦在所有方面都適應得非常好。”

Through each challenge, the participants see first-hand the rugged capability of the Land Cruiser. While Hilary and Deon climb a steep mountain grade, the Multi-Terrain Monitor system on the head unit display provides additional guidance on the path ahead. They also rely on the powerful iFORCE MAX powertrain and Full-Time 4WD in muddier conditions.

在每一次挑戰中,參與者都親眼目睹了陸地巡洋艦的堅固能力。當希拉里和迪恩爬上陡峭的山坡時,主機顯示屏上的多地形監控系統爲前進的道路提供了額外的指導。他們還依賴強勁的iForce MAX動力系統和全時四輪驅動車來應對更泥濘的條件。

For Jimmy and Richard, this adventure provided a way for them to spend time together in the outdoors, while also introducing them to unfamiliar driving conditions, like packed in snow. Features like Multi-Terrain Select and crawl control become staples to navigate their slippery situations.

對於吉米和理查德來說,這次冒險爲他們在戶外共度時光提供了一種方式,同時也向他們介紹了陌生的駕駛條件,例如積雪中的駕駛條件。諸如多地形選擇和爬行控制之類的功能成爲他們應對滑坡情況的必備功能。

"I was excited to go on an adventure in the Land Cruiser, but it was a challenge of a lifetime to survive my dad's complaints in the wilderness," said Actor/Comedian Jimmy O. Yang. "It wasn't an easy journey, but it was a great father and son bonding experience that we'll never forget."

演員/喜劇演員吉米·楊說:“我很高興能乘坐陸地巡洋艦去冒險,但要在我父親的荒野抱怨中倖存下來,這是一生的挑戰。”“這不是一段輕鬆的旅程,但這是一次我們永遠不會忘記的父子關係的美好經歷。”

The scenic backdrop of the "Land Cruiser Get Back Challenge" provides iconic imagery, fitting with places Toyota customers are used to seeing the iconic legend. Launched in 1958, the Land Cruiser set the standard with the reliability, durability, and platform from which all Toyota trucks are modeled. But Toyota hopes the marketing campaign for the all-new 2024 Land Cruiser will showcase its rugged heritage and durability to a new generation of adventurers.

“Land Cruiser Get Back Challenge” 的風景背景提供了標誌性的畫面,與豐田客戶習慣看到這個標誌性傳奇的地方相吻合。Land Cruiser 於 1958 年推出,其可靠性、耐用性和平台爲所有豐田卡車的建模樹立了標準。但豐田希望2024年全新陸地巡洋艦的營銷活動能夠向新一代冒險家展示其堅固耐用的傳統和耐用性。

"It was great to watch Hilary Swank and Jimmy O. Yang put the new Land Cruiser to the test, demonstrating its unmatched ability to conquer diverse terrains and obstacles in their quest to 'get back,'" said Mike Tripp, Toyota Marketing group vice president. "Land Cruiser retains its legendary capability, and we are excited for the world to experience the next edition of this iconic SUV."

豐田營銷集團副總裁邁克·特里普說:“很高興看到希拉里·斯旺克和吉米·楊對新款陸地巡洋艦進行測試,展示了它在尋求'重返'的過程中克服各種地形和障礙的無與倫比的能力。”“陸地巡洋艦保留了其傳奇能力,我們很高興全世界都能體驗到這款標誌性SUV的下一版。”

Watch the "Land Cruiser Get Back Challenge" to see if Team Hilary and Team Jimmy "get back."

觀看 “陸地巡洋艦回歸挑戰賽”,看看希拉里隊和吉米隊是否 “回來了”。

Media Contacts:
Adam Lovelady
Toyota Motor North America
469-292-1740
[email protected]

媒體聯繫人:
亞當·洛夫拉迪
豐田汽車北美
469-292-1740
[電子郵件保護]

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

金伯利·哈姆斯
豐田的薩奇
702-234-9517
[電子郵件保護]

SOURCE Toyota

來源:豐田

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