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The "Toyota Land Cruiser Get Back Challenge" Spotlights Adventure and Discovery

The "Toyota Land Cruiser Get Back Challenge" Spotlights Adventure and Discovery

“丰田陆地巡洋舰回归挑战赛” 聚焦冒险与探索
PR Newswire ·  05/22 11:00

PLANO, Texas, May 22, 2024 /PRNewswire/ -- There's a saying that if you want to go into the wild, any truck can take you. If you want to get back, take a Land Cruiser. Toyota put that to the test with its new Land Cruiser marketing campaign featuring award-winning actor Hilary Swank and actor/comedian Jimmy O. Yang. Hilary and Jimmy go through a series of challenges, each with a Land Cruiser to see if they can "get back."

得克萨斯州普莱诺,2024年5月22日 /PRNewswire/ — 有句话说,如果你想去野外,任何卡车都可以带你去。如果你想回去,那就坐一辆陆地巡洋舰。丰田通过其新的陆地巡洋舰营销活动对此进行了考验,该活动由屡获殊荣的演员希拉里·斯旺克和演员/喜剧演员Jimmy O.Yang主持。希拉里和吉米经历了一系列挑战,每个人都有一辆陆地巡洋舰,看看他们能否 “回来”。

Experience the full interactive Multichannel News Release here:

在此处体验完整的交互式多渠道新闻稿:

Award-winning actor Hilary Swank and actor/comedian Jimmy O. Yang go through a series of challenges, each with a Toyota Land Cruiser to see if they can "get back."
获奖演员希拉里·斯旺克和演员/喜剧演员吉米·杨经历了一系列挑战,每个人都有一辆丰田陆地巡洋舰,看看他们能否 “回来”。
Team Hilary and Team Jimmy each take a unique path to get back to civilization with various obstacles and terrain along the way in the "Toyota Land Cruiser Get Back Challenge."
在 “丰田陆地巡洋舰回归挑战赛” 中,希拉里队和吉米队各走了一条独特的道路,沿途有各种障碍物和地形,重返文明。

The anchor of the campaign is a three-minute short film presenting the "Land Cruiser Get Back Challenge." It begins in dramatic fashion with helicopters dropping the Land Cruisers onto a snowy embankment, with Hilary (and her friend Deon Taylor) and Jimmy (joined by his father Richard Ouyang) removing their blindfolds to see the trucks ready for action.

该活动的主播是一部三分钟的短片,介绍了 “陆地巡洋舰回归挑战赛”。故事以戏剧性的方式开始,直升机将陆地巡洋舰丢到白雪皑皑的路堤上,希拉里(和她的朋友迪恩·泰勒)和吉米(还有他的父亲理查德·欧阳加入)摘下眼罩,看着卡车准备行动。

Each team takes a unique path to get back to civilization with various obstacles and terrain along the way. They are provided a satellite phone as a last resort if they are lost or stuck. But if they use it, the adventure is over. Team Jimmy takes on the mountains while Team Hilary traverses through the high desert.

每支队伍都走一条独特的道路来重返文明,沿途有各种障碍和地形。如果他们丢失或卡住,作为最后的手段,他们会得到一部卫星电话。但是,如果他们使用它,冒险就结束了。吉米队征服群山,而希拉里队则穿越高地沙漠。

"I love the outdoors and I love trucks," said Actor Hilary Swank. "So driving the new Toyota Land Cruiser in the Land Cruiser Get Back Challenge was a blast! I ended up on a really rocky and muddy course during the Challenge and the Land Cruiser adapted over everything incredibly well."

演员希拉里·斯旺克说:“我喜欢户外活动,也喜欢卡车。”“因此,在 Land Cruiser Get Back Challenge 中驾驶新款丰田陆地巡洋舰真是太棒了!在挑战赛中,我最终进入了一个非常崎岖和泥泞的赛道,而陆地巡洋舰在所有方面都适应得非常好。”

Through each challenge, the participants see first-hand the rugged capability of the Land Cruiser. While Hilary and Deon climb a steep mountain grade, the Multi-Terrain Monitor system on the head unit display provides additional guidance on the path ahead. They also rely on the powerful iFORCE MAX powertrain and Full-Time 4WD in muddier conditions.

在每一次挑战中,参与者都亲眼目睹了陆地巡洋舰的坚固能力。当希拉里和迪恩爬上陡峭的山坡时,主机显示屏上的多地形监控系统为前进的道路提供了额外的指导。他们还依赖强劲的iForce MAX动力系统和全时四轮驱动车来应对更泥泞的条件。

For Jimmy and Richard, this adventure provided a way for them to spend time together in the outdoors, while also introducing them to unfamiliar driving conditions, like packed in snow. Features like Multi-Terrain Select and crawl control become staples to navigate their slippery situations.

对于吉米和理查德来说,这次冒险为他们在户外共度时光提供了一种方式,同时也向他们介绍了陌生的驾驶条件,例如积雪中的驾驶条件。诸如多地形选择和爬行控制之类的功能成为他们应对滑坡情况的必备功能。

"I was excited to go on an adventure in the Land Cruiser, but it was a challenge of a lifetime to survive my dad's complaints in the wilderness," said Actor/Comedian Jimmy O. Yang. "It wasn't an easy journey, but it was a great father and son bonding experience that we'll never forget."

演员/喜剧演员吉米·杨说:“我很高兴能乘坐陆地巡洋舰去冒险,但要在我父亲的荒野抱怨中幸存下来,这是一生的挑战。”“这不是一段轻松的旅程,但这是一次我们永远不会忘记的父子关系的美好经历。”

The scenic backdrop of the "Land Cruiser Get Back Challenge" provides iconic imagery, fitting with places Toyota customers are used to seeing the iconic legend. Launched in 1958, the Land Cruiser set the standard with the reliability, durability, and platform from which all Toyota trucks are modeled. But Toyota hopes the marketing campaign for the all-new 2024 Land Cruiser will showcase its rugged heritage and durability to a new generation of adventurers.

“Land Cruiser Get Back Challenge” 的风景背景提供了标志性的画面,与丰田客户习惯看到这个标志性传奇的地方相吻合。Land Cruiser 于 1958 年推出,其可靠性、耐用性和平台为所有丰田卡车的建模树立了标准。但丰田希望2024年全新陆地巡洋舰的营销活动能够向新一代冒险家展示其坚固耐用的传统和耐用性。

"It was great to watch Hilary Swank and Jimmy O. Yang put the new Land Cruiser to the test, demonstrating its unmatched ability to conquer diverse terrains and obstacles in their quest to 'get back,'" said Mike Tripp, Toyota Marketing group vice president. "Land Cruiser retains its legendary capability, and we are excited for the world to experience the next edition of this iconic SUV."

丰田营销集团副总裁迈克·特里普说:“很高兴看到希拉里·斯旺克和吉米·杨对新款陆地巡洋舰进行测试,展示了它在寻求'重返'的过程中克服各种地形和障碍的无与伦比的能力。”“陆地巡洋舰保留了其传奇能力,我们很高兴全世界都能体验到这款标志性SUV的下一版。”

Watch the "Land Cruiser Get Back Challenge" to see if Team Hilary and Team Jimmy "get back."

观看 “陆地巡洋舰回归挑战赛”,看看希拉里队和吉米队是否 “回来了”。

Media Contacts:
Adam Lovelady
Toyota Motor North America
469-292-1740
[email protected]

媒体联系人:
亚当·洛夫拉迪
丰田汽车北美
469-292-1740
[电子邮件保护]

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

金伯利·哈姆斯
丰田的萨奇
702-234-9517
[电子邮件保护]

SOURCE Toyota

来源:丰田

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