"Google Starts Testing Ads In AI Overviews; Existing Search, Performance Max And Shopping Campaigns Will Be Automatically Eligible To Appear In Google's AI Overviews" - SearchEngineLand
"Google Starts Testing Ads In AI Overviews; Existing Search, Performance Max And Shopping Campaigns Will Be Automatically Eligible To Appear In Google's AI Overviews" - SearchEngineLand
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024.
谷歌今天在2024年谷歌营销直播中宣布，广告即将出现在人工智能概览中。
What's new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries.
什么是新的。谷歌正在测试在 “人工智能概览” 框中是否包含搜索和购物广告，这些广告可以显示在复杂查询的搜索结果顶部。
How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a "sponsored" section.
它是如何工作的。当广告被认为与搜索查询和 AI 概述都有关时，它将在该概览的 “赞助” 部分中显示。
- No action is required from advertisers – existing Search, Performance Max and Shopping campaigns can be automatically eligible.
- 广告商无需采取任何措施——现有的 “搜索”、“绩效上限” 和 “购物” 广告系列可以自动获得资格。
Why we care. This could make advertisers happy as their ads could be enhanced, but this could also result in less click-throughs to a brand's site. This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP.
我们为什么在乎。这可能会让广告商感到高兴，因为他们的广告可以得到增强，但这也可能导致品牌网站的点击量减少。这可能是流量下降的开始，因为谷歌直接在搜索结果页面上提供了消费者想要的信息。
The big picture. This update represents one of Google's first steps toward monetizing its AI investments across consumer products like Search.
大局。此次更新是谷歌在通过搜索等消费产品的人工智能投资获利方面迈出的第一步。
Early user testing found people find the AI Overviews helpful and are visiting a more diverse array of websites through the links provided, Google said.
谷歌表示，早期的用户测试发现，人们发现人工智能概述很有用，他们正在通过提供的链接访问更多样化的网站。
What they're saying. "We'll remain focused on sending valuable traffic to publishers and creators," Google stated, suggesting a balanced approach between AI content and external web sources.
他们在说什么。谷歌表示：“我们将继续专注于向发布商和创作者提供有价值的流量，” 他建议在人工智能内容和外部网络资源之间采取平衡的方法。
Between the lines. Slotting ads into AI overviews is new territory for Google, and comes at a time when AI is both expensive and a potential threat to its lucrative core Search ad business model.
字里行间。将广告纳入人工智能概述是谷歌的新领域，正值人工智能既昂贵又对其利润丰厚的核心搜索广告业务模式构成潜在威胁的时候。
Intrusiveness. Any overly disruptive or intrusive ad placements within AI-generated Overviews could undermine their perceived utility and objectiveness.
侵入性。人工智能生成的概述中任何过于破坏性或侵入性的广告投放都可能削弱其感知的效用和客观性。