Netflix's Advertising Strategy Promises Big, With 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event
Netflix's Advertising Strategy Promises Big, With 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event
分析师在活动结束后表示，Netflix的广告战略承诺巨大，拥有4000万广告支持的观众和独特的广告整合计划
Oppenheimer analyst Jason Helfstein reiterated an Outperform rating on Netflix Inc. (NASDAQ:NFLX) and a price target of $725.
奥本海默分析师杰森·赫尔夫斯坦重申了对Netflix公司（纳斯达克股票代码：NFLX）的跑赢大盘评级，目标股价为725美元。
On Wednesday, Netflix hosted its first live Upfront event, showcasing a very robust content slate, access to 40 million ad-supported viewers, and forthcoming integrations with The Trade Desk, Inc (NASDAQ:TTD), Alphabet Inc (NASDAQ:GOOGL) DV360 and Magnite, Inc (NASDAQ:MGNI) and also, launching an in-house ad-buying platform by the end of 2025.
周三，Netflix举办了首场直播活动，展示了非常丰富的内容库，吸引了4000万广告支持的观众，以及即将与The Trade Desk, Inc（纳斯达克股票代码：TTD）、Alphabet Inc（纳斯达克股票代码：GOOGL）DV360 和Magnite, Inc（纳斯达克股票代码：MGNI）的整合，还将在2025年底之前推出内部广告购买平台。
Helfstein expected Netflix's rapidly expanding user base, which is more engaged vs. competitors, paired with advanced advertising targeting and measurement capabilities, to make it a must-have for...
Helfstein预计，Netflix快速扩大的用户群（与...
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