Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know
Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know
The Trade Desk Inc (NASDAQ:TTD) is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move appears to be the recent announcement made by Netflix Inc (NASDAQ:NFLX) regarding its plans to launch an in-house advertising technology platform by the end of 2025.
在广告技术领域取得重大进展之后，Trade Desk Inc（纳斯达克股票代码：TTD）的股价在周四下午飙升。此举背后的催化剂似乎是Netflix公司（纳斯达克股票代码：NFLX）最近宣布计划在2025年底之前推出内部广告技术平台。
What To Know: The groundbreaking move by Netflix, announced Wednesday, signals a shift in the advertising ecosystem, with implications for companies operating in the digital advertising space. By launching its own ad tech platform, Netflix aims to provide advertisers with new ways to buy, leverage insights and measure impact, thereby enhancing the effectiveness of advertising campaigns on its platform.
须知：Netflix周三宣布的开创性举措标志着广告生态系统的转变，对在数字广告领域运营的公司产生了影响。通过推出自己的广告技术平台，Netflix旨在为广告商提供新的购买方式，利用洞察力和衡量影响力，从而提高其平台上广告活动的有效性。
Netflix announced plans to expand its buying capabilities to include The Trade Desk, Google's Display & Video 360 and Magnite this summer. The trio will join Microsoft as the main programmatic partners for advertisers.
今年夏天，Netflix宣布计划扩大其收购能力，将The Trade Desk、谷歌的Display & Video 360和Magnite包括在内。这三人将加入微软，成为广告商的主要计划合作伙伴。
Netflix's decision to expand its buying capabilities to include The Trade Desk, among other programmatic partners, underscores the growing importance of companies like The Trade Desk in the digital advertising ecosystem. As one of the main programmatic partners for advertisers on Netflix, The Trade Desk stands to benefit from increased demand for its advertising solutions.
Netflix决定扩大其购买能力，将The Trade Desk等程序化合作伙伴包括在内，这凸显了像The Trade Desk这样的公司在数字广告生态系统中日益增长的重要性。作为Netflix广告商的主要程序化合作伙伴之一，The Trade Desk将受益于对其广告解决方案需求的增加。
"There's a lot to be excited about over the next year. But the story of ads on Netflix this year is pretty simple: It's about growth and momentum," said Peter Naylor, vice president of advertising sales at Netflix.
“明年有很多值得兴奋的地方。但是今年Netflix广告的故事很简单：这与增长和势头有关。” Netflix广告销售副总裁彼得·内勒说。
Analysts Reactions: Analysts at Truist Securities, Susquehanna and Loop Capital remained bullish on The Trade Desk following the announcement from Netflix.
分析师的反应：Netflix宣布之后，Truist Securities、Susquehanna和Loop Capital的分析师仍然看好The Trade Desk。
Truist Securities' Youssef Squali maintained a Buy rating with a price target of $105, while Susquehanna's Shyam Patil retained a Positive rating with a price target of $110. Loop Capital's Rob Sanderson echoed this sentiment, upping the price target to $109 from $102, affirming the company's resilience and growth potential in the face of evolving industry dynamics.
Truist Securities的优素福·斯夸利维持买入评级，目标股价为105美元，而萨斯奎哈纳的夏姆·帕蒂尔维持正面评级，目标股价为110美元。Loop Capital的罗布·桑德森也表达了这一观点，将目标股价从102美元上调至109美元，这肯定了该公司面对不断变化的行业动态所具有的弹性和增长潜力。
Overall, the announcement from Netflix represents a significant opportunity for The Trade Desk to expand its reach and solidify its position in the digital advertising market.
总体而言，Netflix的宣布为The Trade Desk扩大其覆盖范围并巩固其在数字广告市场的地位提供了重要机会。
TTD Price Action: The Trade Desk Shares are up by 3.44% at $93.46 Thursday afternoon according to Benzinga Pro.
TTD价格走势：根据Benzinga Pro的数据，周四下午交易台股价上涨3.44％，至93.46美元。
Image: Courtesy of The Trade Desk, Inc.
图片：由 The Trade Desk, Inc. 提供