Netflix Says In-House Ad-Tech Coming: The Trade Desk Climbs +4% And Magnite +28%
Netflix Says In-House Ad-Tech Coming: The Trade Desk Climbs +4% And Magnite +28%
The Trade Desk, Inc. and Magnite, Inc. shares moved higher Wednesday after Netflix, Inc. said it will launch an in-house advertising technology platform by the end of 2025. Both companies are technology infrastructure providers for ad sales.
Netflix公司表示将在2025年底之前推出内部广告技术平台后，Trade Desk, Inc.和Magnite, Inc.股价周三走高。两家公司都是广告销售的技术基础设施提供商。
Netflix hosted its second Upfront presentation to advertisers and said it has reached 40 million global monthly active users (MAUs) on its ad-supported plan with 40% of all signups in the ads countries now coming from the ads plan.
Netflix为广告商举办了第二场Upfront演讲，并表示其广告支持计划已达到4000万全球月活跃用户（MAU），广告国家所有注册人数的40％现在来自广告计划。
Netflix announced it will build an in-house advertising technology platform and expand its roster of buy-side programmatic partners beyond Microsoft this summer to include The Trade Desk, Google's Display & Video 360 and Magnite.
Netflix宣布将在今年夏天建立一个内部广告技术平台，并将买方程序化合作伙伴的阵容扩大到微软以外，将包括The Trade Desk、谷歌的Display & Video 360和Magnite。
"We're being incredibly strategic about how we present ads because we want our members to have a phenomenal experience. We conduct deep consumer research to make sure we stay ahead of the competition, bringing opportunities that are better for members and better for brands," said Netflix President of Advertising, Amy Reinhard.
“我们在如何投放广告方面采取了极具战略性的策略，因为我们希望我们的会员获得非凡的体验。我们进行深入的消费者研究，以确保我们在竞争中保持领先地位，为会员和品牌带来更好的机会。” Netflix广告总裁艾米·莱因哈德说。