Harvard Business School Publishes Kaspi.kz Case Study
Harvard Business School Publishes Kaspi.kz Case Study
ALMATY, Kazakhstan, May 14, 2024 (GLOBE NEWSWIRE) -- Joint Stock Company Kaspi.kz ("Kaspi.kz") (Nasdaq: KSPI) announces that the company is the subject of a Harvard Business School (HBS) case study 'Kaspi.kz: Building Trust through Innovation'. This is the second Kaspi.kz case study, following on from HBS's 2019 case study 'Kaspi.kz IPO'.
哈萨克斯坦阿拉木图，2024年5月14日（GLOBE NEWSWIRE）——股份公司Kaspi.kz（“Kaspi.kz”）（纳斯达克股票代码：KSPI）宣布，该公司是哈佛商学院（HBS）案例研究 “Kaspi.kz：通过创新建立信任” 的主题。这是继哈佛银行2019年案例研究 “Kaspi.kz IPO” 之后的第二份Kaspi.kz案例研究。
HBS's latest Kaspi.kz case study examines how the company's unique corporate culture, including its obsession with the quality of its services has helped Kaspi.kz to build the trust of its customers and stakeholders. This has proven fundamental to the company's ability to continually develop innovative, highly popular digital products which achieve world-class adoption and customer engagement. The central question of the case study is whether this approach combined with Kaspi.kz's homegrown brand and technology expertise will be an important asset for the company as it seeks to expand beyond Kazakhstan.
哈佛银行最新的Kaspi.kz案例研究探讨了该公司独特的企业文化，包括对服务质量的痴迷，如何帮助Kaspi.kz建立了客户和利益相关者的信任。事实证明，这对于公司持续开发创新、广受欢迎的数字产品的能力至关重要，这些产品可实现世界一流的采用率和客户参与度。案例研究的核心问题是，这种方法与Kaspi.kz的本土品牌和技术专业知识相结合，是否将成为该公司寻求向哈萨克斯坦以外扩张的重要资产。
Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, commented:
Kaspi.kz 首席执行官兼联合创始人 Mikhail Lomtadze 评论道：
"This is Harvard's second case about Kaspi.kz. The first case, written in 2019, has now been taught for 4 years. The new case is dedicated to our unique corporate culture and obsession with high quality services, which are key to gaining the trust of our customers. It is especially pleasing to know that even more students and professors around the world will learn about and explore Kazakhstan and the rapid pace of digital innovation in our country."
“这是哈佛关于Kaspi.kz的第二个案例。第一个案例写于2019年，现已教学了4年。新案例致力于体现我们独特的企业文化和对高质量服务的痴迷，这是获得客户信任的关键。特别令人高兴的是，世界各地有更多的学生和教授将了解和探索哈萨克斯坦以及我们国家数字创新的快速步伐。”
The case study can be accessed via:
该案例研究可通过以下方式获取：
HBS is known for teaching not from books, but real cases about companies and actual management decisions. The typical HBS case is a 20 to 25-page story developed for educational purposes about a managerial challenge facing a company. HBS cases are taught not only at Harvard, but at other leading universities around the world.
哈佛商学院的教学不是书本教学，而是以有关公司和实际管理决策的真实案例而闻名。哈佛商学院的典型案例是一篇长达20至25页的故事，旨在教育目的，讲述公司面临的管理挑战。哈佛大学的案例不仅在哈佛大学授课，而且在世界各地的其他一流大学讲授。
About Kaspi.kz
关于 Kaspi.kz
Kaspi.kz's mission is to improve people's lives by developing innovative mobile products and services. To deliver upon this, we operate a unique, two-sided Super App model – Kaspi.kz Super App for consumers and Kaspi Pay Super App for merchants. Through these Super Apps, consumers and merchants can access our leading Payments, Marketplace and Fintech Platforms. All our services are designed to be highly relevant to users' everyday needs and enable consumers and merchants to connect and transact using our proprietary payments network. The combination of a large, highly engaged consumer and merchant base, best-in-class, highly relevant digital products and a capex lite approach has resulted in strong top-line growth and a profitable business model, and has enabled us to continue innovating, delighting our users and fulfilling our mission.
Kaspi.kz 的使命是通过开发创新的移动产品和服务来改善人们的生活。为了实现这一目标，我们运营了一种独特的双面超级应用程序模式——面向消费者的Kaspi.kz超级应用程序和面向商家的Kaspi Pay超级应用程序。通过这些超级应用程序，消费者和商家可以访问我们领先的支付、市场和金融科技平台。我们所有的服务都旨在与用户的日常需求高度相关，使消费者和商家能够使用我们的专有支付网络进行连接和交易。庞大、高度参与的消费者和商户群、一流的、高度相关的数字产品和精简资本支出的方法相结合，带来了强劲的营收增长和盈利的商业模式，使我们能够继续创新，取悦我们的用户并履行我们的使命。
Contacts David Ferguson, david.ferguson@kaspi.kz +44 7427 751 275
联系人大卫·弗格森，david.ferguson@kaspi.kz +44 7427 751 275