Netflix Cozies Up To Roblox: Gamers Get 'Digital Theme Park' For Stranger Things, One Piece And More Streaming Hits
Netflix Cozies Up To Roblox: Gamers Get 'Digital Theme Park' For Stranger Things, One Piece And More Streaming Hits
Streaming giant Netflix Inc (NASDAQ:NFLX) is teaming up with gaming company Roblox Corporation (NYSE:RBLX) for a digital experience that could excite fans of hit shows like "Stranger Things."
流媒体巨头Netflix公司（纳斯达克股票代码：NFLX）正在与游戏公司罗布洛克斯公司（纽约证券交易所代码：RBLX）合作提供一种数字体验，这种体验可能会激发《怪奇物语》等热门节目的粉丝。
What Happened: Netflix ended the first quarter with 269.9 million paid subscribers and has been expanding its video game efforts for years.
发生了什么：Netflix在第一季度末拥有2.699亿付费用户，并且多年来一直在扩大其视频游戏业务。
The streaming giant is teaming up with Roblox with the launch of Nextworld, a new hub inside the gaming platform.
这家流媒体巨头正在与Roblox合作推出游戏平台内部的新中心Nextworld。
"You can now explore your favorite movies and shows in 3D interactive spaces with the early access launch of Netflix's universe on Roblox, Netxtworld, on May 9," Netflix said.
Netflix表示：“随着5月9日在Roblox Netxtworld上推出的Netflix宇宙抢先体验版，你现在可以在3D互动空间中探索自己喜欢的电影和节目。”
Netflix called Nextworld "a digital theme park full of characters, Easter eggs, and games."
Netflix称Nextworld为 “一个充满角色、复活节彩蛋和游戏的数字主题公园”。
The new gaming hub features immersive games based on "Stranger Things," "One Piece" and "Rebel Moon."
新的游戏中心以基于《怪奇物语》、《海贼王》和《Rebel Moon》为基础的沉浸式游戏为特色。
Games also include content based on shows like "Is It Cake?" and "Cobra Kai."
游戏还包括基于 “Is It Cake？” 等节目的内容还有 “Cobra Kai”。
Gamers can collect objects and wearables from Netflix shows and movies and decorate their own "Fan Pod." The company also said there would be premieres and viewing parties along with "daily content bites" at the Tudum Theater.
游戏玩家可以从 Netflix 节目和电影中收集物品和可穿戴设备，并装饰自己的 “粉丝舱”。该公司还表示，将在图杜姆剧院举行首映式和观赏晚会以及 “每日内容精选”。
Another event will center on the Netflix series "Jurassic World: Chaos Theory," which arrives on May 17.
另一项活动将以5月17日上映的Netflix系列电视剧《侏罗纪世界：混沌理论》为中心。
In a tweet, Roblox highlighted the partnership with Netflix as representative of an iconic duo, similar to peanut butter and jelly.
Roblox在一条推文中强调了与Netflix的合作关系，该合作是标志性二人组的代表，类似于花生酱和果冻。
"With the launch of Netflix Nextworld, fans can immerse themselves in new worlds filled with their favorite shows and characters like never before," Roblox tweeted.
罗布洛克斯在推特上说：“随着Netflix Nextworld的推出，粉丝们可以以前所未有的方式沉浸在充满他们最喜欢的节目和角色的新世界中。”
Related Link: Are Roblox's Woes Temporary? Analysts Cut Forecasts But Are Optimistic About Outlook
相关链接：Roblox 的困境是暂时的吗？分析师下调预期，但对前景持乐观态度
Why It's Important: Roblox is no stranger to partnering with top brands and the new digital area from Netflix could help with engagement.
为何重要：Roblox对与顶级品牌合作并不陌生，而Netflix的新数字领域可以帮助提高参与度。
Roblox ended the first quarter with average daily active users of 77.7 million, which was up 17% year-over-year.
Roblox在第一季度末的平均每日活跃用户为7,770万，同比增长17％。
Guidance from Roblox for the second quarter came in below estimates from analysts, sending shares down on Thursday.
Roblox对第二季度的指导低于分析师的预期，导致股价在周四下跌。
More partnerships like the one from Netflix could help Roblox show its dominance with the younger age demographics and being the platform of choice to highlight upcoming shows, movies and events.
像Netflix这样的更多合作伙伴关系可以帮助Roblox在年轻人群中展示其主导地位，并成为重点介绍即将上映的节目、电影和活动的首选平台。
RBLX Price Action: Roblox shares are up 2% to $31.15 on Friday versus a 52-week trading range of $24.88 to $47.20.
RBLX价格走势：周五，Roblox股价上涨2％，至31.15美元，而52周的交易区间为24.88美元至47.20美元。
Photo: Netflix via Unsplash, Roblox via the company
照片：Netflix 通过 Unsplash，Roblox 通过公司