Nikola Open To 'Flexible' Pricing For Large Fleet Deals As EV Truck Maker Fishes For Bigger Customers Outside California
Nikola Open To 'Flexible' Pricing For Large Fleet Deals As EV Truck Maker Fishes For Bigger Customers Outside California
EV truck maker Nikola Corp (NASDAQ:NKLA) saw the average sales price of its fuel cell electric vehicle (FCEV) trucks rise by $30,000 in the first quarter as compared to the prior quarter, contrary to other EV makers who have been witnessing their vehicle prices fall amid a severe price war. However, going forward, the company intends to be "flexible" with its pricing.
电动卡车制造商尼古拉公司（纳斯达克股票代码：NKLA）表示，与上一季度相比，其燃料电池电动汽车（FCEV）卡车的平均销售价格在第一季度上涨了3万美元，这与其他在严重的价格战中目睹汽车价格下跌的电动汽车制造商相反。但是，展望未来，该公司打算 “灵活” 地定价。
Average Selling Price Rise: The average sales price of the company's fuel cell truck rose to $381,000 in the first quarter, company CEO Steve Girsky said on Tuesday during the company's first-quarter earnings call.
平均销售价格上涨：该公司首席执行官史蒂夫·吉尔斯基周二在公司第一季度财报电话会议上表示，该公司燃料电池卡车的平均销售价格在第一季度升至38.1万美元。
Future Plan Outline: The company is currently looking to build volume across North America to optimize its cost structure. The focus, the CEO said, would be on selling to fleets with over 1000 trucks and selling outside of its focus areas of California and Canada. While California and Canada have the best incentives for EV makers at this point in time, other states are starting to offer incentives of their own, Girsky noted.
未来计划大纲：该公司目前正在寻求在北美增加销量，以优化其成本结构。首席执行官表示，重点将是向拥有超过1000辆卡车的车队进行销售，并在加利福尼亚和加拿大重点区域之外进行销售。吉尔斯基指出，尽管目前加利福尼亚州和加拿大对电动汽车制造商的激励措施最好，但其他州也开始提供自己的激励措施。
While the company does not intend to cut prices, it would be "flexible" with the initial part of its deal to large fleet operators, he said.
他说，尽管该公司不打算降价，但与大型机队运营商的交易的初始部分将 “灵活”。
"We're just not going to walk away from a great deal with a great customer because we're being too stingy on price," company CFO Tom Okray said while adding that bigger customers generally get better price deals than smaller customers.
公司首席财务官汤姆·奥克雷说：“我们只是不会因为价格太小气而放弃与优秀客户达成大量交易，” 同时补充说，大客户通常比小客户获得更优惠的价格。
The price per unit in the next quarter would vary depending on customers, Okray said.
奥克雷说，下一季度的单位价格将因客户而异。
"At this point, it depends, again, on the order book and what's the mix between the bigger fleet customers and the smaller fleet customers and then the much smaller fleets. All of those will have different pricing and a different economic profile. And again, I could throw out a number, and it would probably be wrong," Okray said when asked about the expected price per unit in Q2.
“在这一点上，这再次取决于订单簿以及大型机队客户和小型机队客户以及规模小得多的舰队之间的混合情况。所有这些都将有不同的定价和不同的经济状况。再说一遍，我可以抛出一个数字，这可能是错误的。” 当被问及第二季度的预期单位价格时，奥克雷说。
Nikola Financials: Nikola wholesaled 40 fuel cell trucks in the first quarter and produced 43 trucks. The company reported total revenue of $7.5 million in the quarter and a net loss of $147.7 million, down from the $169.1 million reported in the corresponding quarter last year.
尼古拉金融：尼古拉在第一季度批发了40辆燃料电池卡车，生产了43辆卡车。该公司报告本季度总收入为750万美元，净亏损为1.477亿美元，低于去年同期公布的1.691亿美元。
Price Action: Nikola stock fell 5.4% on Tuesday at $0.6. The stock is down nearly 27% year-to-date, according to data from Benzinga Pro.
价格走势：尼古拉股价周二下跌5.4％，至0.6美元。根据Benzinga Pro的数据，该股今年迄今已下跌近27％。
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Photo courtesy: Nikola
照片提供：Nikola