share_log

McDonald's Tries Out Bigger Burger To Boost Sluggish Sales

McDonald's Tries Out Bigger Burger To Boost Sluggish Sales

麦当劳尝试更大的汉堡以促进疲软的销售
Benzinga ·  05/01 07:11

In an effort to boost sales, McDonald's Corp. (NYSE:MCD) is set to test a larger burger, the company announced on Tuesday.

麦当劳公司(纽约证券交易所代码:MCD)周二宣布,为了促进销售,该公司将测试更大的汉堡。

What Happened: The fast-food giant plans to launch a bigger burger in select markets globally, reported Bloomberg.

发生了什么:彭博社报道,这家快餐业巨头计划在全球特定市场推出更大的汉堡。

This move is part of the company's larger growth strategy, which was revealed in December and focuses on the core menu, particularly beef.

此举是该公司更大规模增长战略的一部分,该战略于12月公布,重点是核心菜单,尤其是牛肉。

"Our team of chefs from around the world have created a larger, satiating burger," Chief Financial Officer Ian Borden said Tuesday on a call with analysts. McDonald's will roll it out to a few markets around the world to make sure it has global appeal, he said.

首席财务官伊恩·博登周二在与分析师的电话会议上表示:“我们来自世界各地的厨师团队创造了一个更大、更饱腹的汉堡。”他说,麦当劳将把它推广到全球的几个市场,以确保它具有全球吸引力。

The company has been grappling with a slowdown in demand, particularly in the U.S., and is now looking to concentrate on affordability in the domestic market.

该公司一直在努力应对需求放缓的问题,尤其是在美国,现在正寻求将重点放在国内市场的负担能力上。

Why It Matters: This announcement comes in the wake of McDonald's reporting a 4.6% year-on-year increase in first-quarter sales to $6.17 billion, surpassing the analyst consensus estimate of $6.155 billion.

为何重要:该公告是在麦当劳报告第一季度销售额同比增长4.6%至61.7亿美元,超过分析师共识估计的61.55亿美元之后发布的。

Meanwhile, restaurants in California have been raising menu prices following a state-mandated increase in the minimum wage for fast-food workers. This surge in prices has been observed at various fast-food and fast-casual chains throughout the state, outpacing other regions.

同时,在州政府规定提高快餐业工人的最低工资之后,加利福尼亚的餐馆一直在提高菜单价格。全州各种快餐和快餐连锁店都出现了价格的上涨,超过了其他地区。

McDonald's has previously experimented with its burger offerings, such as the revamped Double Big Mac, which included tweaks to the core burger elements and a limited run. These limited-time offerings are often used as marketing tactics to generate customer interest and compete with other fast-food chains.

麦当劳此前曾尝试过其汉堡产品,例如改版后的Double Big Mac,其中包括对核心汉堡元素的调整和限量发行。这些限时优惠通常被用作营销策略,以激发客户的兴趣并与其他快餐连锁店竞争。

Image Via Shutterstock

图片来自 Shutterstock




声明:本内容仅用作提供资讯及教育之目的,不构成对任何特定投资或投资策略的推荐或认可。 更多信息
    抢沙发