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McDonald's Tries Out Bigger Burger To Boost Sluggish Sales

McDonald's Tries Out Bigger Burger To Boost Sluggish Sales

麥當勞嘗試更大的漢堡以促進疲軟的銷售
Benzinga ·  05/01 07:11

In an effort to boost sales, McDonald's Corp. (NYSE:MCD) is set to test a larger burger, the company announced on Tuesday.

麥當勞公司(紐約證券交易所代碼:MCD)週二宣佈,爲了促進銷售,該公司將測試更大的漢堡。

What Happened: The fast-food giant plans to launch a bigger burger in select markets globally, reported Bloomberg.

發生了什麼:彭博社報道,這家快餐業巨頭計劃在全球特定市場推出更大的漢堡。

This move is part of the company's larger growth strategy, which was revealed in December and focuses on the core menu, particularly beef.

此舉是該公司更大規模增長戰略的一部分,該戰略於12月公佈,重點是核心菜單,尤其是牛肉。

"Our team of chefs from around the world have created a larger, satiating burger," Chief Financial Officer Ian Borden said Tuesday on a call with analysts. McDonald's will roll it out to a few markets around the world to make sure it has global appeal, he said.

首席財務官伊恩·博登週二在與分析師的電話會議上表示:“我們來自世界各地的廚師團隊創造了一個更大、更飽腹的漢堡。”他說,麥當勞將把它推廣到全球的幾個市場,以確保它具有全球吸引力。

The company has been grappling with a slowdown in demand, particularly in the U.S., and is now looking to concentrate on affordability in the domestic market.

該公司一直在努力應對需求放緩的問題,尤其是在美國,現在正尋求將重點放在國內市場的負擔能力上。

Why It Matters: This announcement comes in the wake of McDonald's reporting a 4.6% year-on-year increase in first-quarter sales to $6.17 billion, surpassing the analyst consensus estimate of $6.155 billion.

爲何重要:該公告是在麥當勞報告第一季度銷售額同比增長4.6%至61.7億美元,超過分析師共識估計的61.55億美元之後發佈的。

Meanwhile, restaurants in California have been raising menu prices following a state-mandated increase in the minimum wage for fast-food workers. This surge in prices has been observed at various fast-food and fast-casual chains throughout the state, outpacing other regions.

同時,在州政府規定提高快餐業工人的最低工資之後,加利福尼亞的餐館一直在提高菜單價格。全州各種快餐和快餐連鎖店都出現了價格的上漲,超過了其他地區。

McDonald's has previously experimented with its burger offerings, such as the revamped Double Big Mac, which included tweaks to the core burger elements and a limited run. These limited-time offerings are often used as marketing tactics to generate customer interest and compete with other fast-food chains.

麥當勞此前曾嘗試過其漢堡產品,例如改版後的Double Big Mac,其中包括對核心漢堡元素的調整和限量發行。這些限時優惠通常被用作營銷策略,以激發客戶的興趣並與其他快餐連鎖店競爭。

Image Via Shutterstock

圖片來自 Shutterstock




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