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Walmart Takes Bold Step With Bettergoods Food Expansion

Walmart Takes Bold Step With Bettergoods Food Expansion

沃尔玛在Bettergoods食品扩张方面迈出了大胆的一步
Benzinga ·  05/01 05:38

Walmart Inc (NYSE:WMT) has launched its private food brand, Bettergoods, to bring culinary concepts directly to customers at Walmart's Every Day Low Prices.

沃尔玛公司(纽约证券交易所代码:WMT)推出了其私人食品品牌Bettergoods,以沃尔玛的每日低价将烹饪概念直接带给顾客。

Bettergoods marks Walmart's largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market.

Bettergoods是沃尔玛20年来最大的自有品牌食品发布会,也是沃尔玛自有品牌推向市场的最快的食品。

The brand aims to make quality, trend-forward and chef-inspired food approachable and affordable, with most items priced under $5.

该品牌旨在使优质、前卫和受厨师启发的食物变得平易近人且价格合理,大多数商品的价格低于5美元。

Bettergoods has 300 items spanning Walmart's aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.

Bettergoods在沃尔玛的过道里有300种商品,包括冷冻食品、乳制品、零食、饮料、意大利面、汤、咖啡、巧克力等。

The move marks a significant strategic shift for Walmart as it vies for market share against competitors like Costco Wholesale Corporation (NASDAQ:COST), Trader Joe's, and Amazon.com Inc's (NASDAQ:AMZN) Whole Foods. By bolstering its store-brand offerings, Walmart aims to maintain foot traffic and consumer spending, according to a report from The Wall Street Journal.

此举标志着沃尔玛的重大战略转变,因为它正在与好市多批发公司(纳斯达克股票代码:COST)、Trader Joe's和亚马逊公司(纳斯达克股票代码:AMZN)的Whole Foods等竞争对手争夺市场份额。据《华尔街日报》报道,通过加强其门店品牌产品,沃尔玛旨在维持客流量和消费者支出。

Walmart's existing store brand, Great Value, will continue alongside Bettergoods. The transition reportedly aims to clear consumer confusion between Walmart's private labels, including the repositioning or discontinuation of Sam's Choice products.

沃尔玛现有的门店品牌Great Value将继续与Bettergoods并驾齐驱。据报道,这一过渡旨在消除消费者对沃尔玛自有品牌的困惑,包括Sam's Choice产品的重新定位或停产。

With the rise of private food brands, Walmart seeks to capitalize on evolving consumer preferences, offering competitive pricing and unique flavors.

随着私人食品品牌的崛起,沃尔玛寻求利用不断变化的消费者偏好,提供有竞争力的价格和独特的口味。

Amid its food sector expansion, Walmart announced the closure of all 51 health clinics opened in the past five years due to rising operational costs.

在食品行业扩张的过程中,由于运营成本上涨,沃尔玛宣布关闭过去五年中开设的所有51家健康诊所。

Walmart stock has gained more than 17% in the last 12 months. Investors can gain exposure to the stick via Vanguard Consumer Staples ETF (NYSE:VDC) and Fidelity MSCI Consumer Staples Index ETF (NYSE:FSTA).

沃尔玛股价在过去12个月中上涨了17%以上。投资者可以通过Vanguard Consumer Staples ETF(纽约证券交易所代码:VDC)和富达摩根士丹利资本国际必需消费品指数ETF(纽约证券交易所代码:FSTA)获得股票敞口。

Read Next: Walmart CEO Doug McMillon Earns 976 Times More Than Median Employee Last Fiscal Year

阅读下一页:沃尔玛首席执行官道格·麦克米伦上财年的收入是员工中位数的976倍

Price Action: WMT shares closed lower by 1.48% at $59.35 on Tuesday.

价格走势:WMT股价周二收盘下跌1.48%,至59.35美元。

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

免责声明: 该内容部分是在人工智能工具的帮助下制作的,并由Benzinga编辑审查和发布。

Image from Shutterstock

图片来自 Shutterstock

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