The Human Bean Evolves the Drive-Thru Experience With Creative Realities, Inc. Partnership
The Human Bean Evolves the Drive-Thru Experience With Creative Realities, Inc. Partnership
MEDFORD, Ore., April 30, 2024 /PRNewswire/ -- On a mission to inspire authentic human connections with a bean on top, The Human Bean coffee franchise has partnered with Creative Realities, Inc., a leading digital signage solutions provider, to enhance the customer drive-thru journey with compelling and lively outdoor ordering experiences.
俄勒冈州梅德福，2024年4月30日 /PRNewswire/ — Human Bean咖啡专营权与领先的数字标牌解决方案提供商Creative Realities, Inc. 合作，通过引人入胜且生动活泼的户外订购体验来增强客户的驾车之旅。
The Human Bean has partnered with Creative Realities, Inc. to enhance the drive-thru journey with digital menu boards.
Human Bean已与Creative Realities, Inc.合作，通过数字菜单板来增强直通车之旅。
Customers at The Human Bean will find engaging visuals of signature drinks, refreshed brand colors, and seasonal promotions on the bright, easy-to-read menu boards. By collaborating with Creative Realities, Inc., the coffee company is transforming its drive-thru experience while improving operational efficiencies.
The Human Bean 的顾客可以在明亮、易于阅读的菜单板上找到引人入胜的招牌饮品、全新的品牌色彩和季节性促销活动的视觉效果。通过与Creative Realities, Inc. 合作，这家咖啡公司正在改变其直通车体验，同时提高运营效率。
"At our core, we believe in meaningful exchanges at the window," says Janie Page, Chief Marketing Officer at The Human Bean. "To stay true to that ideal, we've implemented a digital solution that allows us freedom and flexibility, and delivers a fresh, approachable look."
The Human Bean首席营销官珍妮·佩奇说：“我们的核心是相信在窗口进行有意义的交流。”“为了实现这一理想，我们实施了一种数字解决方案，为我们提供了自由和灵活性，并提供了清新、平易近人的外观。”
Through integration with The Human Bean's point-of-sale provider, pricing and inventory updates to the menu boards are automated. This ensures accurate and up-to-date information for staff and customers. The menu boards will also be uniquely tailored to promote seasonal celebrations throughout the year, such as limited-time offers and annual Community Giveback Days.
通过与The Human Bean的销售点提供商整合，可以自动更新菜单板的定价和库存。这样可以确保为员工和客户提供准确和最新的信息。菜单板还将专门量身定制，以宣传全年的季节性庆祝活动，例如限时优惠和年度社区回馈日。
"By offering a blend of dynamic digital and static solutions, tailored to the varied experiences and cost considerations of The Human Bean, we created a drive-thru encounter that's both unique and aesthetic in design," says Rick Mills, CEO at Creative Realities.
Creative Realities首席执行官里克·米尔斯说：“通过提供动态数字和静态的混合解决方案，根据The Human Bean的不同体验和成本考虑量身定制，我们创造了一种在设计中既独特又美观的直通式体验。”
The new digital menu boards are rolling out at The Human Bean locations across the country, with over 30% already installed. Find a drive-thru locator at thehumanbean.com.
新的数字菜单板正在全国各地的The Human Bean分支机构推出，已经安装了超过30％。在 thehumanbean.com 上查找直通车定位器。
About The Human Bean
With a passion for creating happy 'Human Beans', the company's drive-thrus around the U.S. have established a reputation for friendly baristas, high-quality coffee, and innovative flavors. The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 260 locations open or under development in 22 states. thehumanbean.com
关于《人豆》
该公司热衷于创造快乐的 “Human Beans”，在美国各地的自驾路线，以友好的咖啡师、高品质的咖啡和创新的口味树立了声誉。Human Bean 于 1998 年在俄勒冈州阿什兰开设了第一家直通式意式浓缩咖啡摊位，目前为 22 个州开业或正在开发的 260 多家分店提供支持。thehumanbean.com
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets including foodservice, QSR, and retail. The company has operations across North America with active installations in more than 10 countries.
关于 Creative Realities,
Creative Realities帮助客户使用最新的全渠道技术来激发更好的客户体验。CRI 为高端企业级网络设计、开发和部署消费者体验，并积极为包括餐饮服务、QSR 和零售在内的各种垂直市场提供定期的 SaaS 和支持服务。该公司的业务遍及北美，活跃的设施遍及10多个国家。
SOURCE The Human Bean
来源 The Human Bean