"Microsoft Makes Copilot Available To All Advertisers; Microsoft Copilot Now Offers AI-Powered Conversational Support, Creative Asset Recommendations And Content Generation Capabilities" - Search Engine Land
"Microsoft Makes Copilot Available To All Advertisers; Microsoft Copilot Now Offers AI-Powered Conversational Support, Creative Asset Recommendations And Content Generation Capabilities" - Search Engine Land
“微软向所有广告商提供Copilot；微软Copilot现在提供人工智能驱动的对话支持、创意资产推荐和内容生成功能”-Search Engine Land
Microsoft's AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.
微软今天宣布，微软的人工智能助手Copilot现在可供微软广告平台上的所有广告商使用，此前他们增加了测试池。
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We'll be watching closely to see whether these claims are actually true for advertisers.
我们关心的原因：微软吹捧CoPilot是广告商节省日常任务时间、专注于战略决策和提高整体绩效的一种方式。我们将密切关注这些说法对广告商来说是否属实。
What's new. Copilot offers several AI-powered capabilities within the ad platform, including:
什么是新的。Copilot 在广告平台内提供多种人工智能驱动的功能，包括：
- Natural language conversational chat to get answers and synthesize info.
- Recommendations for ad creative assets like images and copy.
- AI-generated images and other assets on demand.
- Integrated throughout the platform UI and workflows.
- 自然语言对话聊天以获取答案并合成信息。
- 对图片和文案等广告创意资源的建议。
- 按需提供 AI 生成的图像和其他资产。
- 集成在整个平台的用户界面和工作流程中。