Palantir's 'Rock Concert' AI Sales Strategy Is Rapidly Boosting Commercial Sales: 'We Can't Do Enough Of Them'
Palantir's 'Rock Concert' AI Sales Strategy Is Rapidly Boosting Commercial Sales: 'We Can't Do Enough Of Them'
Palantir Technologies Inc (NYSE:PLTR) doesn't go about selling its software products in conventional ways. After refusing to hire a sales team for years, the company is now using rock concert-like boot camps to bring new customers on board.
Palantir Technologies Inc（纽约证券交易所代码：PLTR）不打算以传统方式销售其软件产品。在多年来一直拒绝雇用销售团队之后，该公司现在正在使用类似摇滚音乐会的新兵训练营来吸引新客户。
Selling AI Software: Palantir has been one of the biggest beneficiaries of the AI boom. The data firm's software allows companies and governments to organize and analyze large amounts of data to improve efficiency in decision-making processes.
销售人工智能软件：Palantir一直是人工智能繁荣的最大受益者之一。该数据公司的软件允许公司和政府组织和分析大量数据，以提高决策过程的效率。
CEO Alex Karp has long refused to hire salespeople at Palantir due to the belief that the company's software is so good, it sells itself. He even once said the only way Palantir would hire a sales team is if he were "hit by a bus."
首席执行官亚历克斯·卡普长期以来一直拒绝在Palantir雇用销售人员，因为他们认为该公司的软件非常好，可以自行销售。他甚至曾经说过，帕兰蒂尔雇用销售团队的唯一方法是他 “被公共汽车撞了”。
A new report from Bloomberg this week suggests that Karp has at least been hit with a fresh perspective on sales. Although the company still refuses to build a sales team to help capture booming demand, Palantir has adopted a new approach that involves software boot camps.
彭博社本周发布的一份新报告表明，卡普至少受到了全新的销售视角的打击。尽管该公司仍然拒绝组建销售团队来帮助满足不断增长的需求，但Palantir采用了一种涉及软件新手训练营的新方法。
Software Boot Camps: The name "software boot camp" doesn't really tell the whole story. These so-called boot camps can last anywhere from one to five days and are described as being one part hackathon, one part conference and one part party.
软件新手训练营：“软件新手训练营” 这个名字并不能真正说明全部情况。这些所谓的新兵训练营可以持续一到五天，被描述为一个部分的黑客马拉松，一个部分的会议和一个部分的聚会。
The events feature demonstrations from engineers, work sessions for those attending and presentations from current customers on how they use Palantir's AI tools to improve efficiency.
这些活动包括工程师的演示，为与会人员举办的工作会议，以及现有客户关于他们如何使用Palantir的人工智能工具来提高效率的演讲。
On a recent conference call, Karp told investors and analysts that the company was making a push to sell its Artificial Intelligence Platform (AIP) product through these boot camps.
在最近的一次电话会议上，卡普告诉投资者和分析师，该公司正在努力通过这些新手训练营出售其人工智能平台（AIP）产品。
"We can't do enough of them ... We're limiting the number of people who can come. It's like a rock concert ... If you know somebody, we can get you backstage," Karp said at the time.
“我们对他们做得还不够...我们限制了可以来的人数。就像一场摇滚音乐会...如果你认识某人，我们可以让你回到后台。” 卡普当时说。
Karp noted that Palantir held a total of about 500 boot camps in 2023, mostly in the second half of the year. The company is targeting five boot camps per day on average throughout 2024.
卡普指出，帕兰蒂尔在2023年共举办了大约500个新兵训练营，主要是在下半年。该公司的目标是在2024年全年平均每天进行五个新兵训练营。
Palantir has attributed much of its recent U.S. commercial sales growth to the boot camp initiative. Analysts expect Palantir's commercial revenue to exceed its total government revenue for the first time next year.
Palantir将其最近的美国商业销售增长在很大程度上归因于新兵训练营计划。分析师预计，明年Palantir的商业收入将首次超过其政府总收入。
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PLTR Price Action: Palantir shares are up approximately 24% since the start of the year. The stock was down 0.51% trading at $21.47 Thursday at publication, per Benzinga Pro.
PLTR价格走势：自年初以来，Palantir的股价上涨了约24％。根据Benzinga Pro的数据，该股周四发布时下跌0.51％，至21.47美元。