Nio Offering Incentives to Lure Xiaomi SU7 Order Holders, Report Says
Nio Offering Incentives to Lure Xiaomi SU7 Order Holders, Report Says
For customers who have already ordered Xiaomi SU7, Nio's offline stores are offering a subsidy of RMB 5,000 to entice them to switch to Nio models, according to local media.
据当地媒体报道，对于已经订购小米SU7的客户，蔚来的线下门店将提供人民币5,000元的补贴，以吸引他们改用蔚来车型。
(Image credit: CnEVPost)
（图片来源：cnevPost）
Nio (NYSE: NIO) is reportedly offering incentives to entice Xiaomi SU7 order holders to switch to its models.
据报道，蔚来（纽约证券交易所代码：NIO）正在提供激励措施，以吸引小米SU7订单持有人改用其车型。
For those who have already ordered the Xiaomi SU7, Nio's offline stores are offering a subsidy of RMB 5,000 ($690) to entice them to switch to Nio models, local media outlet Cailian reported today.
当地媒体财联今天报道，对于那些已经订购了小米SU7的人，蔚来的线下门店将提供人民币5,000元（合690美元）的补贴，以吸引他们改用蔚来车型。
"We are subsidizing the same RMB 5,000 whenever you place an order," the report quoted a Nio store salesperson as saying.
报告援引蔚来商店销售人员的话说：“每当你下订单时，我们都会补贴同样的人民币5,000元。”
"Our deposit is also RMB 5,000, and you can get a refund at any time even if your order is locked-in and the factory schedules production," the salesperson said.
销售人员说：“我们的押金也是人民币5,000元，即使您的订单处于锁定状态，工厂计划生产，您也可以随时获得退款。”
Meanwhile, store sales of Xpeng (NYSE: XPEV) and Li Auto (NASDAQ: LI) said a number of models have adjusted their selling prices or introduced limited-time subsidies, and are no longer offering incentives exclusively for Xiaomi SU7 order holders, according to the report.
同时，报告称，小鹏汽车（纽约证券交易所代码：XPEV）和理想汽车（NASDAQ：LI）的门店销售表示，一些车型已经调整了售价或引入了限时补贴，并且不再专门为小米SU7订单持有人提供激励措施。
Xiaomi officially launched the SU7 on March 28, offering three versions -- standard, Pro, and Max -- with starting prices of RMB 215,900 ($29,800), RMB 245,900, and RMB 299,900, respectively.
小米于3月28日正式推出了SU7，提供三个版本——标准版、Pro版和Max版，起价分别为215,900元人民币（合29,800美元）、245,900元人民币和29.9万元人民币。
Customers can pay RMB 5,000 to order the SU7, with the deposit refundable at any time within seven days, or they can choose to lock in their order early.
客户可以支付人民币5,000元订购SU7，押金可在七天内随时退还，也可以选择提前锁定订单。
The model has garnered unprecedented buzz, with Xiaomi founder, chairman, and CEO Lei Jun announcing at an investor conference earlier today that locked-in orders for the Xiaomi SU7 have exceeded 70,000 units.
该模式引起了前所未有的轰动，小米创始人、董事长兼首席执行官雷军在今天早些时候的投资者会议上宣布，小米SU7的锁定订单已超过7万台。
Xiaomi is targeting 100,000 deliveries in 2024 for the SU7, Lei said.
雷说，小米的目标是在2024年交付10万台SU7。
The massive number of orders has resulted in a long waiting time for SU7 deliveries, with customers who have ordered the model currently having to wait about eight months for delivery, according to Xiaomi EV's mobile app.
根据小米电动汽车的移动应用程序，大量的订单导致SU7的交付等待时间很长，订购该车型的客户目前必须等待大约八个月才能交付。
Yesterday, local media reported that salespeople at some Huawei stores were offering customers holding orders for the Xiaomi SU7 a RMB5,000 subsidy to get them to ditch Xiaomi's model in favor of the Luxeed S7.
昨天，当地媒体报道说，一些华为商店的销售人员向持有小米SU7订单的客户提供人民币5,000元的补贴，以促使他们放弃小米的机型，转而使用Luxeed S7。
Lei then took to Weibo to tell his fans that they could choose the Luxeed S7, Nio ET5, and Xpeng P7 if they couldn't wait for the Xiaomi SU7
然后，雷在微博上告诉粉丝，如果他们等不及小米SU7，他们可以选择Luxeed S7、Nio ET5和Xpeng P7
($1 = RMB 7.2448)
($1 = 人民币 7.2448)
Xiaomi CEO tells his fans to buy Luxeed S7, Nio ET5, Xpeng P7 if they can't wait for Xiaomi SU7
小米首席执行官告诉他的粉丝，如果等不及小米SU7，就要购买Luxeed S7、Nio ET5、Xpeng P7