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Amazon Aims to Outdo Walmart's Retail Game, Boosts Cashierless Tech in Stores

Amazon Aims to Outdo Walmart's Retail Game, Boosts Cashierless Tech in Stores

亚马逊的目标是超越沃尔玛的零售业务,促进门店的无收银员技术
Benzinga ·  04/18 08:53

$Amazon (AMZN.US)$ has announced plans to significantly expand its "Just Walk Out" cashierless shopping technology in third-party stores throughout the year, aiming to more than double its current deployment from 140 stores.

$亚马逊 (AMZN.US)$ 已宣布计划全年在第三方商店大幅扩展其 “Just Walk Out” 无收银员购物技术,目标是将其目前的部署量从140家门店增加一倍以上。

This technology lets customers shop without waiting at a register. They scan an app to enter and automatically pay for their items as they leave.

这项技术使客户无需等待收银台即可购物。他们扫描应用程序以输入并在离开时自动为物品付款。

Amazon clarified that the receipt generation process is automated through computer vision algorithms, though human reviewers are involved in enhancing accuracy, Reuters reports.

路透社报道,亚马逊澄清说,尽管人工审阅者参与了提高准确性的工作,但收据生成过程是通过计算机视觉算法自动化的。

The decision to extend Walk Out technology to more external locations, including stadiums and Hudson News at airports, contrasts with Amazon's strategy for its Fresh grocery stores.

将Walk Out技术扩展到更多外部场所,包括体育场和机场的哈德逊新闻的决定与亚马逊的Fresh杂货店战略形成鲜明对比。

Here, Amazon plans to replace the technology with "smart" shopping carts that log purchases and charge customers upon exit, noting that Fresh customers tend to spend more when using these carts.

在这里,亚马逊计划用 “智能” 购物车取代这项技术,该购物车记录购买情况并在客户退出时向其收费,并指出,新客户在使用这些购物车时往往会花更多的钱。

The move is part of Amazon's efforts to compete with retail giants like Walmart Inc (NYSE:WMT), especially after it acquired Whole Foods in 2017 for over $13 billion.

此举是亚马逊与沃尔玛公司(纽约证券交易所代码:WMT)等零售巨头竞争的努力的一部分,尤其是在它于2017年以超过130亿美元的价格收购了Whole Foods之后。

Analysts noted the company's shift from Walk Out technology to Dash Carts in most Fresh stores due to the former's limitations in larger formats.

分析师指出,由于前者对大型格式的限制,该公司在大多数Fresh门店从Walk Out技术转向Dash Carts。

They highlighted Amazon's senior VP of grocery stores reporting a positive customer response to the real-time spending feedback provided by Dash Carts, unlike the delayed receipt issue with 'Just Walk Out.'

他们强调了亚马逊杂货店高级副总裁报告说,客户对Dash Carts提供的实时支出反馈做出了积极的回应,这与 “Just Walk Out” 的延迟收货问题不同。

Analysts also flagged Amazon revamping its Fresh locations with more appealing designs and customer-centric features, including coffee shops, as part of its evolving grocery strategy.

分析师还表示,作为其不断变化的杂货战略的一部分,亚马逊正在改造其Fresh门店,采用更具吸引力的设计和以客户为中心的功能,包括咖啡店。

Analysts noted that smart carts could offer additional advertising revenue opportunities for Amazon.

分析师指出,智能购物车可以为亚马逊提供额外的广告收入机会。

Amazon stock gained over 77% in the last 12 months. Investors can gain exposure to the stock via $Consumer Discretionary Select Sector SPDR Fund (XLY.US)$ and $Proshares Online Retail Etf (ONLN.US)$.

在过去的12个月中,亚马逊股价上涨了77%以上。投资者可以通过以下方式获得股票敞口 $非必需消费类ETF-SPDR (XLY.US)$$ProShares Online Retail ETF (ONLN.US)$

Price Action: AMZN shares traded higher by 0.29% at $181.80 premarket on the last check Thursday.

价格走势:周四的最后一张支票中,AMZN股价盘前上涨0.29%,至181.80美元。

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

免责声明:此内容部分是在人工智能工具的帮助下制作的,并由Benzinga的编辑审阅和发布。

Photo via Wikimedia Commons

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