Topo Athletic Taps Tantrum Agency As New Creative Agency of Record
Topo Athletic Taps Tantrum Agency As New Creative Agency of Record
Partnership to Support Brand Growth and Expansion for the Rising Footwear Brand
合作支持崛起的鞋类品牌的品牌增长和扩张
FRAMINGHAM, Mass., April 3, 2024 /PRNewswire/ -- Topo Athletic (Topo), a leading provider of performance athletic and outdoor footwear, is excited to announce its strategic partnership with award-winning creative agency Tantrum Agency (Tantrum).
马萨诸塞州弗雷明汉,2024年4月3日 /PRNewswire/ — 领先的高性能运动和户外鞋供应商Topo Athletic(Topo)很高兴地宣布与屡获殊荣的创意机构Tantrum Agency(Tantrum)建立战略合作伙伴关系。
Tantrum, selected after a competitive nationwide search, will serve as the company's strategic and creative agency of record. Tantrum will work with the Topo team on brand communication, campaign development and digital marketing to elevate brand awareness and expand Topo's reach in the athletic footwear market.
Tantrum在全国范围内经过竞争性搜寻后被选中,将成为该公司记录在案的战略和创意机构。Tantrum将与Topo团队合作进行品牌传播、活动开发和数字营销,以提高品牌知名度并扩大Topo在运动鞋市场的影响力。
The appointment comes at a pivotal moment for Topo, following its recent acquisition by Designer Brands Inc. (DBI), whose portfolio also includes brands such as Vince Camuto, Jessica Simpson and Keds.
此次任命正值Topo的关键时刻,此前该公司最近被设计师品牌公司(DBI)收购,该公司的投资组合还包括文斯·卡穆托、杰西卡·辛普森和凯兹等品牌。
This space is familiar for Tantrum, who has become known for its strategic, brand-first approach to creative, having helped companies across industries tap into their brand power at key moments in their organization's growth and evolution. The team's over eight decades of collective experience also includes significant depth in retail marketing, including work with powerhouse brands like Abercrombie & Fitch, Bath & Body Works, The Athlete's Foot, SOMA and the NBA.
Tantrum以其战略性、品牌优先的创意方法而闻名于世,曾帮助各行各业的公司在其组织成长和演变的关键时刻发挥其品牌力量。该团队八十多年的集体经验还包括深厚的零售营销经验,包括与Abercrombie & Fitch、Bath & Body Works、The Athlete's Foot、SOMA和NBA等强势品牌合作。
"We immediately felt a collaborative synergy with Tantrum and appreciate the team's well-rounded retail marketing experience. Through our partnership, we are eager to raise brand awareness and build interest across all channels of our business in a meaningful, authentic way," said Marketing Director, Michael O'Brien, whose team will work closely with Tantrum.
“我们立即感受到了与Tantrum的协同效应,并感谢该团队全面的零售营销经验。通过我们的合作伙伴关系,我们渴望以有意义、真实的方式提高品牌知名度,并在所有业务渠道上建立兴趣。” 营销总监,迈克尔·奥布莱恩,其团队将与Tantrum密切合作。
"Tantrum understands our brand, our values, and our desire to connect more deeply with our customers. They bring great energy and critical thinking that will help us reach our customers on an emotional level," said Topo founder, Tony Post.
“Tantrum 了解我们的品牌、我们的价值观以及我们与客户建立更深入联系的愿望。他们带来了巨大的活力和批判性思维,将帮助我们在情感层面上吸引客户,” 说 Topo 创始人 Tony Post。
Post, an industry veteran and a competitive runner himself in the 80's, launched Topo in 2013. The company has risen among the ranks in the running shoe industry, specifically run specialty. This year alone, Topo has received accolades for the best running and hiking shoes of 2024 from publications such as Outside, Men's Health, Runner's World, Travel + Leisure and more.
波斯特是一位业内资深人士,也是80年代的竞技跑步者,他在2013年推出了Topo。该公司在跑鞋行业,特别是跑步鞋行业的行列中名列前茅。仅在今年,Topo就获得了Outside、Men's Health、Runner's World、Travel + Leisure等出版物颁发的2024年最佳跑步和徒步鞋的称赞。
"Partnering with Topo Athletic has truly felt like a natural fit for us," said David Tann, founder and CEO of Tantrum. "From our first interaction with Tony and the Topo team, it was evident that they possessed something unique. Their commitment to staying true to their roots while pushing boundaries resonated deeply with our team. We're eager to bring our creative energy to the table and help Topo elevate its brand presence while staying true to the essence of what makes them special."
他说:“与Topo Athletic合作对我们来说确实是天生的选择。” Tantrum 创始人兼首席执行官大卫·坦恩。“从我们与Tony和Topo团队的第一次互动开始,很明显他们拥有一些独特的东西。他们致力于在突破界限的同时忠于自己的根源,这引起了我们团队的深刻共鸣。我们渴望将我们的创造力带到餐桌上,帮助Topo提升其品牌影响力,同时忠于使他们与众不同的本质。”
ABOUT TOPO ATHLETIC
Topo Athletic designs performance footwear that combines instinctive human movement with modern performance and lightweight comfort on the road, trail, and during active recovery. Industry veteran Tony Post founded Topo Athletic in 2013, drawing on his time as a competitive runner and over 30 years of experience in the footwear industry with brands such as Vibram and Rockport to create Topo Athletic's signature fit. Headquartered in Framingham, Mass., Topo is located on mile 7 of the Boston Marathon course. For more information, visit and follow on Instagram, Facebook, TikTok and X @topoathletic.
关于 TOPO ATHLETIC
Topo Athletic 设计的高性能鞋将人类本能的运动与现代性能相结合,在公路、越野和主动恢复期间均具有轻盈舒适感。业内资深人士托尼·波斯特于2013年创立了Topo Athletic,他凭借自己作为竞技跑步者的时间以及在鞋类行业拥有的30多年的经验,与Vibram和Rockport等品牌合作,打造了Topo Athletic的标志性版型。总部位于马萨诸塞州弗雷明汉的Topo位于波士顿马拉松赛道的7英里处。欲了解更多信息,请访问和关注 Instagram、Facebook、TikTok 和 X @topoathletic。
ABOUT TANTRUM AGENCY
Tantrum Agency is an award-winning, brand-first creative agency, founded by industry veteran David Tann. Tantrum's agency offerings range from branding and web design to digital marketing, creative campaigns and beyond. But no matter the service, one fundamental belief drives it all: the brand is everything. It's not just a logo or a tagline – it's the very essence of who they are and what they stand for. Tantrum believes integrity is the cornerstone of any reputable brand, and consistency is the key to building trust and loyalty. They believe in the power of creativity – in daring to think differently, challenging the status quo, and pushing the boundaries of what's possible. They believe in embodying the brand in everything they do – in their work, their relationships, and their culture. Because, when you live and breathe the brand, you become its greatest advocate and its most powerful ally. When the brand is everything, anything is possible. For more information, visit or follow on Facebook, LinkedIn or Instagram @tantrumagency.
关于 TANTRUM 机构
Tantrum Agency是一家屡获殊荣的品牌第一创意机构,由行业资深人士大卫·坦恩创立。Tantrum的代理服务范围从品牌和网页设计到数字营销、创意活动等。但是,无论是哪种服务,都有一个基本信念推动着这一切:品牌决定一切。这不仅仅是徽标或标语,而是他们是谁和他们代表什么的本质。Tantrum 认为,诚信是任何信誉品牌的基石,一致性是建立信任和忠诚度的关键。他们相信创造力的力量——敢于以不同的方式思考,挑战现状,突破可能的界限。他们相信在他们所做的一切中都要体现品牌,包括工作、人际关系和文化。因为,当你生活和呼吸这个品牌时,你就会成为其最大的拥护者和最强大的盟友。当品牌决定一切时,一切皆有可能。欲了解更多信息,请访问或关注脸书、领英或 Instagram @tantrumagency。
MEDIA CONTACTS:
Topo Athletic
Carolyn Todd, [email protected]
媒体联系人:
Topo 竞技
卡罗琳·托德,[email protected]
Tantrum Agency
Sigele Winbush, [email protected], 404-862-2081
Tantrum 机构
西格勒·温布什, [电子邮件保护],404-862-2081
SOURCE Topo Athletic
来源 Topo Athletic