Salesforce Spends $20M on Einstein Image Rights, Securing AI Brand Dominance and Guinness Record
Salesforce Spends $20M on Einstein Image Rights, Securing AI Brand Dominance and Guinness Record
Salesforce, Inc (NYSE:CRM) assembled nearly 900 individuals dressed as Albert Einstein in San Francisco, earning a Guinness World Records title for the largest gathering of people dressed as the renowned scientist.
Salesforce, Inc（纽约证券交易所代码：CRM）在旧金山召集了将近900名打扮成阿尔伯特·爱因斯坦的人，赢得了吉尼斯世界纪录称号，这是一次装扮成著名科学家的规模最大的聚会。
This event underscored the company's use of Einstein as the face of its artificial intelligence features. It was a branding move that cost over $20 million for the rights to Einstein's image nearly a decade ago.
该活动凸显了该公司使用爱因斯坦作为其人工智能功能的代言人。近十年前，这是一项品牌举措，耗资超过2000万美元购买了爱因斯坦形象的版权。
Aimed at distinguishing itself in the crowded AI tech field, Salesforce has adopted a friendly depiction of Einstein to symbolize the innovativeness and safety of its AI products while casting skepticism on the safety of competitors' large language models, Bloomberg reports.
彭博社报道，为了在拥挤的人工智能技术领域脱颖而出，Salesforce采用了对爱因斯坦的友好描述来象征其人工智能产品的创新性和安全性，同时对竞争对手的大型语言模型的安全性表示怀疑。
The company emphasizes that its AI, symbolized by Einstein, makes "Everyone an Einstein," showcasing the transformation users undergo by utilizing Salesforce's AI features.
该公司强调，其以爱因斯坦为象征的人工智能使 “人人都是爱因斯坦”，展示了用户利用Salesforce的人工智能功能所经历的转变。
Proceeds from the licensing deal benefit the Hebrew University of Jerusalem, established with Einstein's support, and inherits his intellectual property.
许可协议的收益使在爱因斯坦支持下成立的耶路撒冷希伯来大学受益，并继承了他的知识产权。
The university strictly controls the use of Einstein's image, focusing on maintaining the brand's integrity.
该大学严格控制爱因斯坦形象的使用，重点是维护品牌的完整性。
Despite initial resistance and comparisons to IBM's Watson, this choice was solidified by Salesforce CEO Marc Benioff's persistence, securing an exclusive two-decade agreement with the Hebrew University.
尽管最初遇到了阻力，也与IBM的沃森进行了比较，但Salesforce首席执行官马克·贝尼奥夫坚持不懈，与希伯来大学签订了为期二十年的独家协议，巩固了这一选择。
Salesforce analysts projected continued margin expansion from generative AI investments offset by continued cost discipline.
Salesforce分析师预计，生成式人工智能投资的利润率将继续扩大，但会被持续的成本纪律所抵消。
Previously, Salesforce CEO Marc Benioff discussed the distinguishing aspects of the company's Einstein Copilot product with CNBC's Jim Cramer, flagging its unique capability to leverage customer data for decision-making.
此前，Salesforce首席执行官马克·贝尼奥夫与CNBC的吉姆·克莱默讨论了该公司爱因斯坦Copilot产品的不同之处，并指出了其利用客户数据进行决策的独特能力。
He highlighted the predictive and generative nature of the AI program, emphasizing its ability to liberate "trapped data" for customers. Furthermore, Benioff underscored the significance of pursuing growth through future acquisitions for Salesforce.
他强调了人工智能计划的预测和生成性质，强调了其为客户解放 “陷阱数据” 的能力。此外，贝尼奥夫还强调了通过未来对Salesforce的收购来追求增长的重要性。
The stock gained 57% in the last 12 months. Investors can gain exposure to the stock via REX FANG & Innovation Equity Premium Income ETF (NASDAQ:FEPI) and Fidelity Disruptive Technology ETF (NASDAQ:FDTX).
该股在过去12个月中上涨了57％。投资者可以通过REX FANG & Innovation股票溢价收益ETF（纳斯达克股票代码：FEPI）和富达颠覆性科技ETF（纳斯达克股票代码：FDTX）获得股票敞口。
Price Action: CRM shares traded higher by 0.45% at $302.75 on the last check Thursday.
价格走势：在周四的最后一次支票中，CRM股价上涨0.45％，至302.75美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明： 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审阅和发布。
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