INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY
NEW YORK, March 21, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google's Ads Data Hub for Measurement Partners (ADH-MP).
纽约，2024年3月21日 /PRNewswire/ — 全球领先的媒体衡量和优化平台Integral Ad Science（纳斯达克股票代码：IAS）今天宣布，它使用谷歌的衡量合作伙伴广告数据中心（ADH-MP）综合第三方计算和报告桌面和移动设备（网络和应用程序）的YouTube视频可见度，已获得媒体评级委员会（MRC）的认证。
"Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS's position as the global benchmark for trust and transparency in digital media quality," said Kevin Alvero, Chief Compliance Officer at IAS. "Advertisers can continue to transact with IAS for high-quality reporting of digital advertising campaigns."
IAS首席合规官凯文·阿尔维罗表示：“我们在第三方计算和报告YouTube可见度方面的最新认证进一步巩固了IAS作为数字媒体质量信任和透明度全球基准的地位。”“广告商可以继续与IAS进行交易，为数字广告活动提供高质量的报告。”
The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services. Calculation and reporting is with respect to Google YouTube Video Impressions, Viewable Video Impressions and related Viewability metrics across Desktop, Mobile Web, and Mobile In-App environments. Advertising formats are inclusive of Google's YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.
认证的全部范围涵盖了IAS对来自谷歌广告、展示和视频360以及YouTube预留服务的谷歌ADH-MP测量数据的第三方计算和报告。计算和报告是针对桌面、移动 Web 和移动应用内环境中的 Google YouTube 视频曝光量、可观看视频曝光量和相关的可见度指标进行的。广告格式包括谷歌的YouTube可跳过的插播广告、不可跳过的插播广告、标准插播广告、YouTube直播精选广告和导视广告。
"We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data," said George Ivie, CEO and Executive Director, MRC. "IAS' expansion of their accreditation in this area continues to show their commitment to transparency and to the MRC process."
MRC首席执行官兼执行董事乔治·艾维表示：“我们祝贺IAS在第三方根据经审计的ADH数据计算和报告YouTube视频曝光量和可见度方面获得认证。”“IAS扩大了在该领域的认证，这继续表明了他们对透明度和MRC程序的承诺。”
IAS is a leader in the media quality space and continues to meet the rigorous requirements necessary to achieve MRC's accreditation. This latest achievement further demonstrates IAS's commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.
IAS是媒体质量领域的领导者，并将继续满足获得MRC认证所需的严格要求。这一最新成就进一步表明了IAS致力于提高数字测量领域各个方面的透明度和质量。
About Integral Ad Science
关于 Integral Ad
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Integral Ad Science (IAS) 是全球领先的媒体衡量和优化平台，可提供业界最具可操作性的数据，为全球最大的广告商、出版商和媒体平台带来卓越的业绩。IAS的软件提供了全面而丰富的数据，可确保真实的人在安全和合适的环境中看到广告，同时提高广告商的广告支出回报率和发布商的收益。我们的使命是成为数字媒体质量信任和透明度的全球基准。欲了解更多信息，请访问 integralads.com。
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SOURCE Integral Ad Science, Inc.
来源 Integral AdScience, Inc.