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H&M Forays Into Brazilian Market, Boosting Latin American Presence

H&M Forays Into Brazilian Market, Boosting Latin American Presence

H&M 进军巴西市场,提升拉丁美洲的影响力
Benzinga ·  2023/07/17 06:24

Hennes & Mauritz AB (OTC:HNNMY) (OTC:HMRZF) disclosed launching its online and offline stores in Brazil by 2025.

Hennes&Mauritz AB(场外交易代码:HNNMY)(场外交易代码:HMRZF)披露,将于2025年前在巴西推出线上和线下商店。

The fashion retailer aims to expand its presence in Latin America by initially entering major cities in Southeast Brazil and partnering with Dorben Group.

这家时尚零售商的目标是通过最初进入巴西东南部的主要城市并与多尔本集团合作来扩大其在拉丁美洲的业务。

H&M opened its first store in Latin America in Mexico in 2012 and currently has a presence across Chile, Costa Rica, Peru, Colombia, Uruguay, Ecuador, Guatemala, and Panama.

H&M于2012年在墨西哥开设了第一家拉丁美洲门店,目前在智利、哥斯达黎加、秘鲁、哥伦比亚、乌拉圭、厄瓜多尔、危地马拉和巴拿马都有门店。

"We are thrilled to announce that we are opening our first store and online in Brazil in 2025. We've had good development in Latin America and see great potential in Brazil. This is a very exciting step, and we look forward to bringing H&M's concept of fashion, quality and sustainability at the best price to many customers in the country," says Helena Helmersson, CEO.

首席执行官海伦娜·海默森表示:“我们很高兴地宣布,我们将于2025年在巴西开设我们的第一家门店和在线商店。我们在拉丁美洲发展良好,在巴西看到了巨大的潜力。这是非常令人兴奋的一步,我们期待着以最优惠的价格将H&M的时尚、质量和可持续发展的理念带给该国的许多客户。”

Last month, the company reported a 6% year-on-year increase in Q2 FY23 sales to SEK57.6 billion.

上个月,该公司报告23财年第二季度销售额同比增长6%,至576亿瑞典克朗。

Price Action: HNNMY shares closed lower by 1.15% at $3.44 on Friday.

价格行动:HNNMY股价周五收盘下跌1.15%,至3.44美元。

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