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Elevating Luxury: Burberry Group's Brand Repositioning Amid Robust Demand - Analyst Raises Price Target Ahead Of FY23 Earnings

Elevating Luxury: Burberry Group's Brand Repositioning Amid Robust Demand - Analyst Raises Price Target Ahead Of FY23 Earnings

提升奢侈品：巴宝莉集团在需求强劲的情况下进行品牌重新定位——分析师在23财年财报前提高了目标价格
Benzinga ·  2023/05/15 14:45
  • Telsey Advisory Group analyst Dana Telsey reiterated the Market Perform rating on the shares of Burberry Group PLC (OTC:BURBY) and raised the price target from £24 to £28.
  • The luxury fashion brand will report FY23 earnings on Thursday, May 18.
  • Ahead of earnings, the analyst raised the estimates to reflect momentum across the international luxury space following strong reports from several peers over the last few weeks.
  • The analyst expects Q4 retail comparable growth of 14% (from +7% prior), in-line with the market's expectations.
  • 2H23 sales growth is expected to be 10% to £1.77 billion (from £1.73 billion) versus the consensus of £1.76 billion, FY23 EPS of £1.20 versus £0.94 last year and consensus of £1.20.
  • On the heels of last year's leadership transitions, including new CEO Jonathan Akeroyd and new creative director Daniel Lee, Burberry announced two more leadership appointments since its FQ3 trading update in January, noted the analyst.
  • Additionally, Burberry announced it was acquiring a business from Italian supplier Pattern SpA for quilt and down ready-to-wear production in late March for €21 million.
  • The analyst expects to see more clarity on the new leadership and acquisition.
  • The analyst sees BURBY as positioning itself for healthier long-term growth as it elevates its brand, product and customer experience, by raising AURs and driving new customer growth along with investments in stores and digital capabilities.
  • However, the company has been working to reposition the brand through a robust luxury demand environment, which could potentially slow against difficult compares and an uncertain macro backdrop.
  • Price Action: BURBY shares are trading lower by 0.63% at $31.30 on the last check Monday.
  • 泰尔西咨询集团分析师达娜·泰尔西重申了巴宝莉集团有限公司（场外交易代码：BURBY）股票的市场表现评级，并将目标股价从24英镑上调至28英镑。
  • 这家奢侈时尚品牌将于5月18日星期四公布23财年收益。
  • 在财报公布之前，该分析师提高了预期，以反映国际奢侈品领域的势头，此前几周几家同行发布了强劲的报告。
  • 分析师预计，第四季度零售可比增长14％（之前的+7％），符合市场的预期。
  • 预计23年下半年的销售额将增长10％至17.7亿英镑（从17.3亿英镑），而市场普遍预期为17.6亿英镑，23财年每股收益为1.20英镑，去年同期为0.94英镑，共识为1.20英镑。
  • 这位分析师指出，继去年包括新任首席执行官乔纳森·阿克罗伊德和新任创意总监丹尼尔·李在内的领导层交接之后，巴宝莉宣布了自1月份第三季度交易更新以来又任命了两项领导职务。
  • 此外，巴宝莉宣布将在3月下旬以2100万欧元收购意大利供应商Pattern SpA生产棉被和羽绒成衣的业务。
  • 分析师预计，新的领导层和收购将更加明确。
  • 这位分析师认为，BURBY通过提高AUR和推动新客户增长以及对门店和数字能力的投资来提升其品牌、产品和客户体验，从而为更健康的长期增长做好了准备。
  • 但是，该公司一直在努力通过强劲的奢侈品需求环境重新定位该品牌，在艰难的比较和不确定的宏观背景下，这种环境可能会放缓。
  • 价格走势：周一上一次支票，BURBY股价下跌0.63％，至31.30美元。
声明：本内容仅用作提供资讯及教育之目的，不构成对任何特定投资或投资策略的推荐或认可。 更多信息
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