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Critical Survey: Inuvo (NYSE:INUV) & Direct Digital (NASDAQ:DRCT)
Critical Survey: Inuvo (NYSE:INUV) & Direct Digital (NASDAQ:DRCT)
Direct Digital (NASDAQ:DRCT – Get Rating) and Inuvo (NYSE:INUV – Get Rating) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, analyst recommendations, earnings, institutional ownership and profitability.
Earnings & Valuation
This table compares Direct Digital and Inuvo's gross revenue, earnings per share and valuation.
Get Direct Digital alerts:Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Direct Digital | $38.14 million | 1.95 | -$1.51 million | ($62.19) | -0.08 |
Inuvo | $59.83 million | 0.82 | -$7.60 million | ($0.09) | -4.54 |
Direct Digital has higher earnings, but lower revenue than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of current ratings and recommmendations for Direct Digital and Inuvo, as provided by MarketBeat.com.Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
Inuvo | 0 | 0 | 0 | 0 | N/A |
Direct Digital presently has a consensus price target of $6.50, suggesting a potential upside of 27.20%. Given Direct Digital's higher possible upside, equities research analysts plainly believe Direct Digital is more favorable than Inuvo.
Profitability
This table compares Direct Digital and Inuvo's net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
Direct Digital | 0.87% | 99.00% | 6.44% |
Inuvo | -13.28% | -35.24% | -25.11% |
Insider and Institutional Ownership
7.3% of Direct Digital shares are held by institutional investors. Comparatively, 16.1% of Inuvo shares are held by institutional investors. 78.3% of Direct Digital shares are held by insiders. Comparatively, 8.3% of Inuvo shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Summary
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
About Direct Digital
(Get Rating)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
About Inuvo
(Get Rating)
Inuvo, Inc. engages in the provision of artificial intelligence-driven commerce solutions. The firm provides platforms that can identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected television, display, social and native. Its products and services include ValidClick, IntentKey and Digital Publishing. The ValidClick service is software for publishers that offers a pay-per-click solution where advertisements are targeted to consumers based on content and behaviors. The IntentKey service is a consumer intent recognition system designed to reach highly targeted mobile and desktop in-market audiences with precision. The Digital Publishing service includes branded web properties with content developed, edited and published by Inuvo. The company was founded in October 1987 and is headquartered in Little Rock, AR.
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Direct Digital (NASDAQ:DRCT – Get Rating) and Inuvo (NYSE:INUV – Get Rating) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, analyst recommendations, earnings, institutional ownership and profitability.
直接数码(纳斯达克:DRCT-GET Rating)和因纽沃(NYSE:INUV-GET Rating)都是小盘股商业服务公司,但哪种投资更好?我们将根据这两家公司的股息、风险、估值、分析师建议、收益、机构持股和盈利能力的强弱对它们进行比较。
Earnings & Valuation
收益与估值
This table compares Direct Digital and Inuvo's gross revenue, earnings per share and valuation.
该表格比较了Direct Digital和Inuvo的毛收入、每股收益和估值。
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Direct Digital | $38.14 million | 1.95 | -$1.51 million | ($62.19) | -0.08 |
Inuvo | $59.83 million | 0.82 | -$7.60 million | ($0.09) | -4.54 |
总收入 | 价格/销售额比 | 净收入 | 每股收益 | 市盈率 | |
直接数字 | 3,814万美元 | 1.95 | -151万元 | ($62.19) | -0.08 |
因纽沃 | 5,983万美元 | 0.82 | -760万美元 | ($0.09) | -4.54 |
Direct Digital has higher earnings, but lower revenue than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital的收益比Inuvo高,但收入比Inuvo低。Inuvo的市盈率低于Direct Digital,这表明它目前是两只股票中更负担得起的一只。
Analyst Ratings
分析师评级
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
Inuvo | 0 | 0 | 0 | 0 | N/A |
销售评级 | 保持评级 | 购买评级 | 强劲的买入评级 | 评级分数 | |
直接数字 | 0 | 0 | 3 | 0 | 3.00 |
因纽沃 | 0 | 0 | 0 | 0 | 不适用 |
Direct Digital presently has a consensus price target of $6.50, suggesting a potential upside of 27.20%. Given Direct Digital's higher possible upside, equities research analysts plainly believe Direct Digital is more favorable than Inuvo.
Direct Digital目前的共识目标价为6.50美元,这意味着潜在的上涨幅度为27.20%。鉴于Direct Digital的上行可能性更高,股票研究分析师显然认为Direct Digital比Inuvo更有利。
Profitability
盈利能力
This table compares Direct Digital and Inuvo's net margins, return on equity and return on assets.
此表比较了Direct Digital和Inuvo的净利润率、股本回报率和资产回报率。
Net Margins | Return on Equity | Return on Assets | |
Direct Digital | 0.87% | 99.00% | 6.44% |
Inuvo | -13.28% | -35.24% | -25.11% |
净利润率 | 股本回报率 | 资产回报率 | |
直接数字 | 0.87% | 99.00% | 6.44% |
因纽沃 | -13.28% | -35.24% | -25.11% |
Insider and Institutional Ownership
内部人与机构持股
7.3% of Direct Digital shares are held by institutional investors. Comparatively, 16.1% of Inuvo shares are held by institutional investors. 78.3% of Direct Digital shares are held by insiders. Comparatively, 8.3% of Inuvo shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Direct Digital 7.3%的股份由机构投资者持有。相比之下,机构投资者持有因纽沃16.1%的股份。Direct Digital 78.3%的股份由内部人士持有。相比之下,Inuvo 8.3%的股份由内部人士持有。强大的机构持股表明,捐赠基金、大型基金管理公司和对冲基金相信,一家公司的长期表现将好于大盘。
Summary
摘要
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
Direct Digital在两只股票比较的12个因素中有9个击败了Inuvo。
About Direct Digital
关于Direct Digital
(Get Rating)
(获取评级)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Direct Digital Holdings,Inc.是一家端到端的全方位服务节目广告平台。该公司的平台主要专注于向数字广告生态系统的买方和卖方提供广告技术、数据驱动的活动优化和其他解决方案,以满足服务不足和效率较低的市场。它服务于各种行业垂直领域,如旅游、医疗保健、教育、金融服务、消费品等,重点是中小型企业。该公司成立于2018年,总部位于德克萨斯州休斯顿。
About Inuvo
关于因纽沃
(Get Rating)
(获取评级)
Inuvo, Inc. engages in the provision of artificial intelligence-driven commerce solutions. The firm provides platforms that can identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected television, display, social and native. Its products and services include ValidClick, IntentKey and Digital Publishing. The ValidClick service is software for publishers that offers a pay-per-click solution where advertisements are targeted to consumers based on content and behaviors. The IntentKey service is a consumer intent recognition system designed to reach highly targeted mobile and desktop in-market audiences with precision. The Digital Publishing service includes branded web properties with content developed, edited and published by Inuvo. The company was founded in October 1987 and is headquartered in Little Rock, AR.
Inuvo,Inc.致力于提供人工智能驱动的商务解决方案。该公司提供的平台可以跨设备、渠道和格式识别任何产品或服务的在线受众并向其发送消息,包括视频、移动、联网电视、显示器、社交和本地。其产品和服务包括ValidClick、IntentKey和数字出版。ValidClick服务是面向出版商的软件,它提供按点击付费的解决方案,根据内容和行为将广告定向到消费者。IntentKey服务是一种消费者意图识别系统,旨在准确地接触到具有高度针对性的移动和台式电脑市场受众。数字出版服务包括品牌网络资产,内容由因纽沃开发、编辑和出版。该公司成立于1987年10月,总部设在阿肯色州小石城。
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