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Inuvo (NYSE:INUV) Versus Direct Digital (NASDAQ:DRCT) Critical Comparison
Inuvo (NYSE:INUV) Versus Direct Digital (NASDAQ:DRCT) Critical Comparison
Inuvo (NYSE:INUV – Get Rating) and Direct Digital (NASDAQ:DRCT – Get Rating) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.
Valuation and Earnings
This table compares Inuvo and Direct Digital's gross revenue, earnings per share (EPS) and valuation.
Get Inuvo alerts:Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Inuvo | $59.83 million | 0.44 | -$7.60 million | ($0.09) | -2.44 |
Direct Digital | $38.14 million | 0.93 | -$1.51 million | ($62.19) | -0.04 |
Direct Digital has lower revenue, but higher earnings than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Inuvo and Direct Digital, as reported by MarketBeat.Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Inuvo | 0 | 0 | 0 | 0 | N/A |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
Direct Digital has a consensus target price of $6.50, suggesting a potential upside of 167.49%. Given Direct Digital's higher probable upside, analysts clearly believe Direct Digital is more favorable than Inuvo.
Profitability
This table compares Inuvo and Direct Digital's net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
Inuvo | -13.28% | -35.24% | -25.11% |
Direct Digital | 0.87% | 99.00% | 6.44% |
Insider & Institutional Ownership
16.1% of Inuvo shares are held by institutional investors. Comparatively, 7.3% of Direct Digital shares are held by institutional investors. 8.3% of Inuvo shares are held by insiders. Comparatively, 78.3% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Summary
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
About Inuvo
(Get Rating)
Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.
About Direct Digital
(Get Rating)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
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Inuvo (NYSE:INUV – Get Rating) and Direct Digital (NASDAQ:DRCT – Get Rating) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.
因纽沃(NYSE:INUV-GET Rating)和直接数字(DJT:DRCT-GET Rating)都是小盘计算机和科技公司,但哪种投资更具优势?我们将根据这两家公司的盈利能力、估值、股息、收益、风险、分析师建议和机构所有权的强项对其进行对比。
Valuation and Earnings
估值和收益
This table compares Inuvo and Direct Digital's gross revenue, earnings per share (EPS) and valuation.
该表格比较了因纽沃和Direct Digital的毛收入、每股收益(EPS)和估值。
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Inuvo | $59.83 million | 0.44 | -$7.60 million | ($0.09) | -2.44 |
Direct Digital | $38.14 million | 0.93 | -$1.51 million | ($62.19) | -0.04 |
总收入 | 价格/销售额比 | 净收入 | 每股收益 | 市盈率 | |
因纽沃 | 5,983万美元 | 0.44 | -760万美元 | ($0.09) | -2.44 |
直接数字 | 3,814万美元 | 0.93 | -151万元 | ($62.19) | -0.04 |
Direct Digital has lower revenue, but higher earnings than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital的收入低于Inuvo,但收益高于Inuvo。Inuvo的市盈率低于Direct Digital,这表明它目前是两只股票中更负担得起的一只。
Analyst Recommendations
分析师建议
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Inuvo | 0 | 0 | 0 | 0 | N/A |
Direct Digital | 0 | 0 | 3 | 0 | 3.00 |
销售评级 | 保持评级 | 购买评级 | 强劲的买入评级 | 评级分数 | |
因纽沃 | 0 | 0 | 0 | 0 | 不适用 |
直接数字 | 0 | 0 | 3 | 0 | 3.00 |
Direct Digital has a consensus target price of $6.50, suggesting a potential upside of 167.49%. Given Direct Digital's higher probable upside, analysts clearly believe Direct Digital is more favorable than Inuvo.
Direct Digital的普遍目标价为6.5美元,暗示潜在上涨167.49%。鉴于Direct Digital的上行可能性更高,分析师显然认为Direct Digital比Inuvo更有利。
Profitability
盈利能力
This table compares Inuvo and Direct Digital's net margins, return on equity and return on assets.
此表比较了因纽沃和Direct Digital的净利润率、股本回报率和资产回报率。
Net Margins | Return on Equity | Return on Assets | |
Inuvo | -13.28% | -35.24% | -25.11% |
Direct Digital | 0.87% | 99.00% | 6.44% |
净利润率 | 股本回报率 | 资产回报率 | |
因纽沃 | -13.28% | -35.24% | -25.11% |
直接数字 | 0.87% | 99.00% | 6.44% |
Insider & Institutional Ownership
内部人与机构所有权
16.1% of Inuvo shares are held by institutional investors. Comparatively, 7.3% of Direct Digital shares are held by institutional investors. 8.3% of Inuvo shares are held by insiders. Comparatively, 78.3% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
因纽沃16.1%的股份由机构投资者持有。相比之下,Direct Digital 7.3%的股份由机构投资者持有。因纽沃8.3%的股份由内部人士持有。相比之下,Direct Digital 78.3%的股份由内部人士持有。强大的机构持股表明,捐赠基金、大型基金管理公司和对冲基金相信,一家公司的长期表现将好于大盘。
Summary
摘要
Direct Digital beats Inuvo on 9 of the 12 factors compared between the two stocks.
Direct Digital在两只股票比较的12个因素中有9个击败了Inuvo。
About Inuvo
关于因纽沃
(Get Rating)
(获取评级)
Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.
因纽沃公司是一家技术公司,在美国开发和销售信息技术解决方案。该公司的平台跨设备、格式和渠道识别和发送各种产品或服务的在线受众,包括视频、移动、联网电视、线性电视、显示、社交、搜索和本地。它的平台实时优化广告的购买和投放。该公司的产品和服务包括ValidClick,它提供营销和广告服务,以及数据、分析、软件和出版工具的收集,用于将商家的广告信息与各种在线网站上的匿名消费者进行匹配;以及IntentKey,这是一款基于人工智能的消费者意图识别系统,旨在接触到目标移动和桌面市场受众。它还运营着Bonfire出版品牌下的一系列网站,该品牌创建一系列主题的内容,包括健康、金融、旅游、职业、汽车、教育和生活方式类别。该公司的营销渠道包括网站、社交媒体、博客、公关、贸易展和会议。Inuvo,Inc.成立于1987年,总部设在阿肯色州小石城。
About Direct Digital
关于Direct Digital
(Get Rating)
(获取评级)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Direct Digital Holdings,Inc.是一家端到端的全方位服务节目广告平台。该公司的平台主要专注于向数字广告生态系统的买方和卖方提供广告技术、数据驱动的活动优化和其他解决方案,以满足服务不足和效率较低的市场。它服务于各种行业垂直领域,如旅游、医疗保健、教育、金融服务、消费品等,重点是中小型企业。该公司成立于2018年,总部位于德克萨斯州休斯顿。
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在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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