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Molson Coors Expands Exclusive Agreement With The Coca-Cola Company To Launch Topo Chico Spirited Line Of Canned Cocktails

Molson Coors Expands Exclusive Agreement With The Coca-Cola Company To Launch Topo Chico Spirited Line Of Canned Cocktails

莫尔森·库尔斯扩大了与可口可乐公司的独家协议,推出Topo Chico Spirited系列罐装鸡尾酒
Benzinga Real-time News ·  2022/09/29 06:32

Molson Coors Beverage Company (NYSE:TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by the bright and refreshing taste of some of America's most beloved tequila and vodka-based beverages.

Molson Coors饮料公司(纽约证券交易所代码:TAP)扩大了与可口可乐公司的独家协议,开发和商业化Topo Chico Spirited,这是一款以烈酒为基础的即饮鸡尾酒,灵感来自美国一些最受欢迎的龙舌兰酒和伏特加饮料的明亮清爽口感。

The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following the recent launch of Simply Spiked Lemonade and a successful first year of national distribution for Topo Chico Hard Seltzer, currently the fastest-growing brand in its competitive set over the latest 52-week period.

这笔交易标志着Molson Coors与可口可乐公司关系中的又一个里程碑,此前Simply Spiked Lemonade在最近推出的Simply Spiked Lemonade以及Topo Chico Hard Seltzer在全国范围内成功发行了第一年。

"Taking inspiration from the popular cocktails made in bars and restaurants today, Topo Chico Spirited will bring something completely different to our aisle," said David Coors, Molson Coors' vice president of next generation beverages. "We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand."

Molson Coors下一代饮料副总裁戴维·库尔斯说:“从当今酒吧和餐厅制作的流行鸡尾酒中汲取灵感,Topo Chico Spirited将为我们的过道带来完全不同的东西。”“我们相信 Topo Chico Spirited 将以无与伦比的口味和植根于这个拥有 125 年历史的标志性主品牌的传统,彻底改变罐装鸡尾酒领域。”

Coming to more than 20 markets across the country in 2023, Topo Chico Spirited will be made with 100% real spirits, including premium tequila from Jalisco, MX, and will feature a lineup of familiar cocktails, many of which appear in bar and restaurant menus across the country.

Topo Chico Spirited 将于 2023 年进入全国 20 多个市场,将采用 100% 纯正烈酒制成,包括来自墨西哥哈利斯科州的优质龙舌兰酒,并将推出一系列熟悉的鸡尾酒,其中许多鸡尾酒出现在全国各地的酒吧和餐厅菜单中。

"Topo Chico is a recognizable and beloved brand across the country. With this launch, more people will be able to experience new and different quality beverage options from Topo Chico," said Dan White, Chief New Revenue Streams, Coca-Cola North America Operating Unit. "We are excited to see Molson Coors bring Topo Chico Spirited to store shelves next year."

“Topo Chico是一个在全国范围内广为人知且备受喜爱的品牌。随着此次推出,更多的人将能够体验Topo Chico提供的全新和不同的优质饮料选择。” 可口可乐北美运营部新收入来源首席丹·怀特说。“我们很高兴看到 Molson Coors 明年将 Topo Chico Spirited 上架。”

Topo Chico Spirited, along with recent launches like Simply Spiked Lemonade and Topo Chico Hard Seltzer, mark the latest initiatives to aggressively grow Molson Coors' above premium portfolio as part of the company's revitalization plan.

Topo Chico Spirited,以及最近推出的诸如Simply Spiked Lemonade和Topo Chico Hard Seltzer,都标志着作为公司振兴计划的一部分,积极将Molson Coors的投资组合扩大到高端以上的最新举措。

Molson Coors Beverage Company will produce, distribute, and market Topo Chico Spirited as part of an agreement with The Coca-Cola Company. Topo Chico Spirited will come to select states in 2023, including TX, CO, OK, KS, MO, CA, AZ, NM, NV, WA, FL, AR, MS, TN, GA, LA, IL, WI, OH, MN, MI, VA (Includes DC).

作为与可口可乐公司达成的协议的一部分,莫尔森库尔斯饮料公司将生产、分销和销售Topo Chico Spirited。Topo Chico Spirited 将于 2023 年进入部分州,包括德克萨斯州、科罗拉多州、俄克拉何马州、堪萨斯州、密苏里州、加利福尼亚州、亚利桑那州、新墨西哥州、内华达州、华盛顿州、佛罗里达州、阿肯色州、密歇根州、弗吉尼亚州(包括华盛顿州)。

声明:本内容仅用作提供资讯及教育之目的,不构成对任何特定投资或投资策略的推荐或认可。 更多信息
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