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Youth Esports Franchise XP League Adds Industry Leader to Team
Youth Esports Franchise XP League Adds Industry Leader to Team
Justin "Jay" Hairston Named as Director of Special Programs for Growing Brand
DALLAS, Sept. 28, 2022 /PRNewswire/ -- XP League, the first and largest esports franchise in North America has added a respected industry veteran in professional esports to its leadership team. The brand has recently named Justin "Jay" Hairston as Director of Special Programs, bringing his years of experience with the biggest teams and brands in esports, gaming and entertainment to the growing national franchise brand.
Hairston served as social director for global esports team Envy (Optic Gaming) and led the digital marketing team responsible for the growth and success of its brands, teams and players competing in popular gaming titles like Rocket League, Fortnite, CSGO and VALORANT as well as Activision Blizzard's Call of Duty League and Overwatch League. He also held the role of Global Community Manager and public face for anime distribution company Funimation (now Crunchyroll) marketed AAA titles: Dragon Ball Z, One Piece and My Hero Academia.
In his new role with XP League, Hairston will also take the lead in the development, implementation and performance of the XP League virtual esports program. This program is a significant addition to operations and league-wide growth. The virtual programming will offer opportunities to young gamers who want to join XP League when there is not yet a location in their city.
"I'm stoked to combine my passion for gaming with my love for helping the youth. I aim to build the best-in-class esports experience from start to finish making our players feel like rockstars and their families wishing that XP League existed when they were kids," said Hairston.
Launched in 2020, XP League offers a nine-week seasonal program including one practice and one match a week. Each team is led by a coach who focuses on teaching resiliency, teamwork and sportsmanship in addition to gaming skills to elementary, middle and high school students. By integrating these values into the core format of its programming, kids see the positive reward as an exciting part of the overall experience.
"We feel lucky to bring Jay Hairston on at this pivotal time for our brand as we are growing into more cities across North America and interacting with thousands of kids and families," said Jay Melamed, XP League CEO and Brand President. "Jay brings unmatched knowledge and firsthand experience in the esports world that will directly positively impact our leagues."
Since its start in 2020, XP League has grown to more than 40 franchised locations across the country and in April 2022 was acquired by Unleashed Brands, the fast-growing parent company of youth enrichment franchise brands, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts and Class 101.
XP League is the first-to-market youth esports league franchise that bridges the gap between conventional youth athletics and competitive esports. XP League provides an innovative program that fosters social skills and sportsmanship through a positive, certified coach-led structure. Launched in September 2020, XP League has quickly grown to become the first and largest esports franchise concept the U.S. and Canada.
Unleashed Brands, currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts. and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. For more information, please visit .
Media Contact: Sara Faiwell, Fishman Public Relations, (847) 945-1300, [email protected]
SOURCE XP League
Justin "Jay" Hairston Named as Director of Special Programs for Growing Brand
贾斯汀·海尔斯顿被任命为成长品牌特别计划的董事
DALLAS, Sept. 28, 2022 /PRNewswire/ -- XP League, the first and largest esports franchise in North America has added a respected industry veteran in professional esports to its leadership team. The brand has recently named Justin "Jay" Hairston as Director of Special Programs, bringing his years of experience with the biggest teams and brands in esports, gaming and entertainment to the growing national franchise brand.
达拉斯,9月2022年2月28日/美通社/--XP联盟,北美第一家也是最大的体育特许经营权公司,在其领导团队中增加了一位受人尊敬的专业体育行业资深人士。该品牌最近任命贾斯汀·杰伊·海尔斯顿为董事特别节目总监,将他在体育、游戏和娱乐领域与最大球队和品牌合作的多年经验带到这个不断增长的全国性特许经营品牌中。
Hairston served as social director for global esports team Envy (Optic Gaming) and led the digital marketing team responsible for the growth and success of its brands, teams and players competing in popular gaming titles like Rocket League, Fortnite, CSGO and VALORANT as well as Activision Blizzard's Call of Duty League and Overwatch League. He also held the role of Global Community Manager and public face for anime distribution company Funimation (now Crunchyroll) marketed AAA titles: Dragon Ball Z, One Piece and My Hero Academia.
Hairston曾担任全球体育团队Envy(光电游戏)的社交董事负责人,并领导数字营销团队,负责其品牌、团队和玩家的增长和成功,这些游戏包括火箭联盟、堡垒之夜、CSGO和VALORANT等热门游戏,以及动视暴雪的“使命召唤联盟”和“守望联盟”。他还担任过动漫发行公司Funimation(现为Crunchyroll)的全球社区经理和公众形象,营销AAA游戏:龙珠Z、一体和我的英雄学院。
In his new role with XP League, Hairston will also take the lead in the development, implementation and performance of the XP League virtual esports program. This program is a significant addition to operations and league-wide growth. The virtual programming will offer opportunities to young gamers who want to join XP League when there is not yet a location in their city.
在XP联盟的新角色中,Hairston还将领导XP联盟虚拟体育计划的开发、实施和执行。这一计划对运营和联盟范围的增长都是一个重要的补充。虚拟编程将为想要加入XP联盟的年轻游戏玩家提供机会,而他们所在的城市还没有一个地点。
"I'm stoked to combine my passion for gaming with my love for helping the youth. I aim to build the best-in-class esports experience from start to finish making our players feel like rockstars and their families wishing that XP League existed when they were kids," said Hairston.
海尔斯顿说:我很高兴能将我对游戏的热情与对帮助年轻人的热爱结合起来。我的目标是从头到尾建立一流的体育体验,让我们的球员感觉自己像摇滚明星,他们的家人希望XP联盟在他们还是孩子的时候就存在。
Launched in 2020, XP League offers a nine-week seasonal program including one practice and one match a week. Each team is led by a coach who focuses on teaching resiliency, teamwork and sportsmanship in addition to gaming skills to elementary, middle and high school students. By integrating these values into the core format of its programming, kids see the positive reward as an exciting part of the overall experience.
XP League成立于2020年,提供为期九周的季节性计划,包括每周一次练习和一场比赛。每支球队由一名教练领导,除了向小学生、初中生和高中生传授游戏技能外,他还专注于教授弹性、团队合作和体育精神。通过将这些价值观整合到其节目的核心格式中,孩子们将积极的奖励视为整体体验中令人兴奋的一部分。
"We feel lucky to bring Jay Hairston on at this pivotal time for our brand as we are growing into more cities across North America and interacting with thousands of kids and families," said Jay Melamed, XP League CEO and Brand President. "Jay brings unmatched knowledge and firsthand experience in the esports world that will directly positively impact our leagues."
我们感到幸运的是,在我们进入更多城市的这一关键时刻,Jay Hairston加入了我们的品牌。北美并与数以千计的孩子和家庭互动。总裁品牌。周在体育界带来了无与伦比的知识和第一手经验,这将直接对我们的联赛产生积极影响。
Since its start in 2020, XP League has grown to more than 40 franchised locations across the country and in April 2022 was acquired by Unleashed Brands, the fast-growing parent company of youth enrichment franchise brands, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts and Class 101.
自2020年成立以来,XP League已经发展到全国40多个特许经营地点,并于2022年4月被Unleted Brands收购,后者是青少年丰富特许经营品牌的快速增长的母公司,包括Urban Air Adenture Park、The Little Gym、Snapology、Premier武术和101班。
XP League is the first-to-market youth esports league franchise that bridges the gap between conventional youth athletics and competitive esports. XP League provides an innovative program that fosters social skills and sportsmanship through a positive, certified coach-led structure. Launched in September 2020, XP League has quickly grown to become the first and largest esports franchise concept the U.S. and Canada.
XP联盟是第一个推向市场的青年体育联盟特许经营权,它弥合了传统青年体育和竞技体育之间的差距。XP联盟提供了一个创新的计划,通过积极的、经过认证的教练主导的结构来培养社交技能和体育精神。XP联盟于2020年9月推出,现已迅速成长为美国和美国最大的体育特许经营概念加拿大.
Unleashed Brands, currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts. and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. For more information, please visit .
已释放的品牌,目前包括投资组合品牌Urban Air、Snapology、The Little Gym、XP League、Class 101和Premier武术。成立的目的是策划和发展最具创新性和最有利可图的品牌组合,帮助孩子们学习、玩耍和成长。在过去的10年里,Disleed Brands的团队已经建立了一个成熟的平台和技术诀窍,用于扩展专注于服务家庭的企业。它的使命是通过提供有趣、引人入胜和鼓舞人心的体验来影响每一个孩子的生活,帮助他们成为他们注定要成为的人。欲了解更多信息,请访问。
Media Contact: Sara Faiwell, Fishman Public Relations, (847) 945-1300, [email protected]
媒体联系人:Sara·费维尔,渔人公关,(847)945-1300,[受电子邮件保护]
SOURCE XP League
源XP联盟
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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