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Snap Bets On AR To Win Online Luxury Buyers

Snap Bets On AR To Win Online Luxury Buyers

抢注AR赢得在线奢侈品买家
Benzinga Real-time News ·  2022/09/28 09:37
  • Snap Inc's (NYSE:SNAP) head of luxury betted on augmented reality and other advanced video filters to showcase clothing and other branded products.
  • "Every day, we have 250 million people engaging with augmented reality on our platform," Geoffrey Perez said at the Bloomberg Technology Summit in London. "Not just to try dresses on, but also jewelery and makeup."
  • Snap works with retailers to develop tools that let customers try on clothing virtually.
  • Also Read: Snap Stock Is Surging Again: What's Going On?
  • Eventually, Snap could expand that into an "AR enterprise business," charging a startup fee and small transaction fees to merchants, CEO Evan Spiegel said earlier.
  • Snap may also eventually look at ways to use the so-called metaverse to sell products, though AR is its primary focus, he said.
  • Last year, Snap launched an AR version of its Spectacles smart glasses capable of displaying 3D effects. The wireless glasses can last for 30 minutes on a single charge.
  • In August, Snap shared plans to lay off around 20% of its workforce. Snap's hardware division, which designs its AR/VR products, would see layoffs hinting at a pullback from the space.
  • Price Action: SNAP shares traded higher by 0.24% at $10.48 on the last check Wednesday.
  • Snap(纽约证券交易所股票代码：SNAP)奢侈品主管押注于增强现实和其他先进的视频过滤器，以展示服装和其他品牌产品。
  • 杰弗里·佩雷斯在伦敦举行的彭博科技峰会上表示：“每天，我们的平台上都有2.5亿人在使用增强现实技术。”“不只是试穿连衣裙，还有珠宝和化妆品。”
  • Snap与零售商合作开发工具，让顾客可以虚拟试穿衣服。
  • 另请阅读： Snap股票再次飙升：这是怎么回事？
  • Snap首席执行官埃文·斯皮格尔早些时候表示，Snap最终可能会将其扩展为“AR企业业务”，向商家收取启动费和小额交易费。
  • 他说，Snap可能最终还会考虑利用所谓的元宇宙来销售产品，尽管AR是它的主要关注点。
  • 去年，Snap推出了AR版本的眼镜智能眼镜，能够显示3D效果。这款无线眼镜一次充电可以使用30分钟。
  • 今年8月，Snap分享了裁员约20%的计划。Snap负责设计AR/VR产品的硬件部门将裁员，暗示将撤出该领域。
  • 价格行动：在周三的最后一次检查中，Snap股价上涨0.24%，至10.48美元。
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