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Distributed Commerce Company, Fermat, Launches With $12M From Greylock and QED Investors To Boost Acquisition for Brands and Audience Engagement for Influencers
Distributed Commerce Company, Fermat, Launches With $12M From Greylock and QED Investors To Boost Acquisition for Brands and Audience Engagement for Influencers
Fermat - which lets brands sell directly through influencer content - is now available to any brand on Shopify
SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ -- Fermat Commerce, a distributed commerce company, announced today the launch of its product that lets brands sell to consumers directly through influencer content. The company also announced it raised $12M in seed funding from Greylock and QED Investors, with participation from Courtside Ventures and a handful of angel investors.
Founded by ad tech execs from LiveRamp, Fermat helps brands and influencers thrive in today's challenging e-commerce ecosystem. When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising. On the flip side, they also saw how social media and the influencer industry was becoming an increasingly powerful tool for e-commerce.
"Today, the cost for D2C brands to run ads on platforms like Instagram can be 3X what it was in 2021. Given this, brands have turned to ways to create direct engagement with consumers in content, leveraging social and influencers to help reach customers," said Rishabh Jain, CEO of Fermat. "We founded Fermat because we saw an opportunity to build new technology that could let brands reduce their reliance on big tech platforms to engage consumers, while continuing to support the wave of influencer and social-driven commerce."
Fermat helps brands easily embed shopping experiences in influencer content, so an influencer's audience has a native, engaging shopping experience.
For brands, Fermat lets them simply and effectively share their products with influencers to create shopping experiences. The brands can manage the full workflow in Fermat's system, all while having the order be written directly to the brand as a 1st party interaction that allows for ongoing marketing. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have 100% closed loop attribution on each partner's impressions and sales.
For influencers, Fermat offers simple no-code tools so they can build an immersive, native shopping experience with brand collaborators, all while keeping their audience engaged with them in their own social media content. Specifically, influencers can embed the shopping experience in social or on their own site, and see how effectively they are driving sales with high clarity analytics.
"Every time we open social media apps, it's becoming increasing clear that influencers are a powerful tool for brands. In fact, creator commerce is growing 3X faster than e-commerce today," said Saam Motamedi, partner at Greylock. "With deep experience in ad tech, Rishabh and Shreyas are the right pair to help brands and influencers leverage this new future of commerce, and I look forward to working with them as they scale the company."
"We believe the emergence of a distributed and affinity-driven commerce enablement product like Fermat is inevitable to power purchase discovery, and we are excited to back the team on the journey." said Victoria Zuo, Principal at QED Investors.
For the last few months, Fermat has been in private alpha, working with dozens of brands and hundreds of influencers to quietly increase their transaction volume. Starting today, Fermat is available to any brand on Shopify.
Fermat provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer's audience has a native, engaging shopping experience. Backed by Greylock & QED, for more info on Fermat, visit:
Media Contacts
Noelle Crooks
[email protected]
SOURCE Fermat Commerce
Fermat - which lets brands sell directly through influencer content - is now available to any brand on Shopify
Fermat允许品牌通过有影响力的内容直接销售,现在Shopify上的任何品牌都可以使用
SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ -- Fermat Commerce, a distributed commerce company, announced today the launch of its product that lets brands sell to consumers directly through influencer content. The company also announced it raised $12M in seed funding from Greylock and QED Investors, with participation from Courtside Ventures and a handful of angel investors.
旧金山,9月2022年19号美通社/--费马商业,一家分布式商务公司,今天宣布推出其产品,允许品牌通过有影响力的内容直接向消费者销售。该公司还宣布从以下渠道筹集了1200万美元的种子资金格雷洛克和QED投资者,由以下机构参与场边风险投资公司还有一些天使投资人。
Founded by ad tech execs from LiveRamp, Fermat helps brands and influencers thrive in today's challenging e-commerce ecosystem. When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising. On the flip side, they also saw how social media and the influencer industry was becoming an increasingly powerful tool for e-commerce.
由LiveRamp的广告技术高管创立的Fermat帮助品牌和有影响力的人在当今充满挑战的电子商务生态系统中茁壮成长。当苹果在2021年做出重大的隐私改革,要求开发者寻求许可来跟踪用户和消费者,以允许跨应用和网站跟踪时,Rishabh Jain(首席执行官)和斯雷亚斯·库马尔首席技术官(CTO)知道,这些变化将影响DTC品牌如何实现增长,并最终增加广告成本。另一方面,他们还看到社交媒体和有影响力的行业正在成为电子商务日益强大的工具。
"Today, the cost for D2C brands to run ads on platforms like Instagram can be 3X what it was in 2021. Given this, brands have turned to ways to create direct engagement with consumers in content, leveraging social and influencers to help reach customers," said Rishabh Jain, CEO of Fermat. "We founded Fermat because we saw an opportunity to build new technology that could let brands reduce their reliance on big tech platforms to engage consumers, while continuing to support the wave of influencer and social-driven commerce."
Fermat首席执行官里沙布·贾恩表示:“如今,D2C品牌在Instagram等平台上运营美国存托股份的成本可能是2021年的3倍。有鉴于此,各品牌转向了在内容方面与消费者建立直接互动的方法,利用社交和有影响力的人来帮助接触客户。”我们创立Fermat是因为我们看到了一个机会,可以构建新技术,让品牌减少对大型科技平台吸引消费者的依赖,同时继续支持有影响力的人和社交驱动的商业浪潮。
Fermat helps brands easily embed shopping experiences in influencer content, so an influencer's audience has a native, engaging shopping experience.
Fermat帮助品牌轻松地将购物体验嵌入到有影响力的内容中,因此有影响力的受众拥有原生的、引人入胜的购物体验。
For brands, Fermat lets them simply and effectively share their products with influencers to create shopping experiences. The brands can manage the full workflow in Fermat's system, all while having the order be written directly to the brand as a 1st party interaction that allows for ongoing marketing. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have 100% closed loop attribution on each partner's impressions and sales.
对于品牌来说,Fermat让他们简单而有效地与有影响力的人分享他们的产品,创造购物体验。这些品牌可以在Fermat的系统中管理完整的工作流程,同时将订单作为允许持续营销的第一方交互直接写入品牌。具体地说,品牌可以根据合作伙伴授权产品,为每个合作伙伴创建独特的支付结构,并对每个合作伙伴的印象和销售拥有100%的闭环归因。
For influencers, Fermat offers simple no-code tools so they can build an immersive, native shopping experience with brand collaborators, all while keeping their audience engaged with them in their own social media content. Specifically, influencers can embed the shopping experience in social or on their own site, and see how effectively they are driving sales with high clarity analytics.
对于有影响力的人,Fermat提供了简单的无代码工具,这样他们就可以与品牌合作者建立身临其境的原生购物体验,同时让他们的受众参与到他们自己的社交媒体内容中。具体地说,有影响力的人可以将购物体验嵌入社交网站或自己的网站,并通过高清晰度分析了解他们在推动销售方面的效率。
"Every time we open social media apps, it's becoming increasing clear that influencers are a powerful tool for brands. In fact, creator commerce is growing 3X faster than e-commerce today," said Saam Motamedi, partner at Greylock. "With deep experience in ad tech, Rishabh and Shreyas are the right pair to help brands and influencers leverage this new future of commerce, and I look forward to working with them as they scale the company."
他说:“每次我们打开社交媒体应用时,越来越明显的是,有影响力的人是品牌的强大工具。事实上,如今创作者商务的增长速度是电子商务的3倍。”萨姆已被驯服我是格雷洛克律师事务所的合伙人。Rishabh和Shreyas在广告技术方面拥有丰富的经验,是帮助品牌和有影响力的人利用这一新的商业未来的合适组合,我期待着在他们扩大公司规模时与他们合作。
"We believe the emergence of a distributed and affinity-driven commerce enablement product like Fermat is inevitable to power purchase discovery, and we are excited to back the team on the journey." said Victoria Zuo, Principal at QED Investors.
我们相信,像Fermat这样的分布式和亲和力驱动的商务支持产品的出现将不可避免地推动购买发现,我们很高兴能在旅途中支持团队。“说维多利亚·左,QED Investors的负责人。
For the last few months, Fermat has been in private alpha, working with dozens of brands and hundreds of influencers to quietly increase their transaction volume. Starting today, Fermat is available to any brand on Shopify.
在过去的几个月里,Fermat一直在私下与数十个品牌和数百名有影响力的人合作,悄悄地增加他们的交易额。从今天开始,在Shopify上任何品牌都可以使用Fermat。
Fermat provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer's audience has a native, engaging shopping experience. Backed by Greylock & QED, for more info on Fermat, visit:
Fermat提供工具和网络来实现分布式商业。我们帮助品牌轻松地将购物体验嵌入到有影响力的内容中,因此有影响力的受众拥有原汁原味的、引人入胜的购物体验。由Greylock&QED支持,有关Fermat的更多信息,请访问:
Media Contacts
媒体联系人
Noelle Crooks
[email protected]
诺埃尔·克鲁克斯
[受电子邮件保护]
SOURCE Fermat Commerce
来源:费马商业
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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